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Social Media:
The Good, the Bad and the Ugly
Barry Cram, Community Engagement Liaison
Madelyn Gibbs, Community Engagement Liaison
CFW Community Engagement Office
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The Good, the Bad and the Ugly
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The Good, the Bad and the Ugly
The use of social media that helps
you develop better communication
and overall outreach.
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The Good, the Bad and the Ugly
The use of social media that lacks
purpose/guidelines & distracts others
from receiving your message.
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The Good, the Bad and the Ugly
The use of social media that lacks
discretion and completely destroys
communication or community.
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How did
we used to
communicate
in the past?
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How did we communicate in the past?
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How did we communicate in the past?
• Door-to-door
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How did we communicate in the past?
• Door-to-door
• Phone tree
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How did we communicate in the past?
• Door-to-door
• Phone tree
• Block captains
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How did we communicate in the past?
• Door-to-door
• Phone tree
• Block captains
• Printed flyers
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Choosing social media platforms
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Choosing social media platforms
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Choosing social media platforms
• Facilitates discussion
• 2-3 times per day
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Choosing social media platforms
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Choosing social media platforms
• Brief messeges
• 10-12 times per day
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Choosing social media platforms
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Choosing social media platforms
• Pictures, images
• Several times per day
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Choosing social media platforms
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Choosing social media platforms
• Nextdoor
• Surrounding area
• 2-3 times per day
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Choosing social media platforms
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Choosing social media platforms
• YouTube
• Video-based
• People subscribe
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Choosing social media platforms
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Choosing social media platforms
• Choose one… Maybe two.
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Choosing social media platforms
• Choose one… Maybe two.
• Set your settings to “Private.”
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Choosing social media platforms
• Choose one… Maybe two.
• Set your settings to “Private.”
• Set some simple guidelines/policy.
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Choosing social media platforms
• Choose one… Maybe two.
• Set your settings to “Private.”
• Set some simple guidelines/policy.
• Make sure you have multiple.
administrators for the group.
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Schedule consistent communication
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Schedule consistent communication
• Not a newsletter
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Schedule consistent communication
• Not a newsletter
• Subscribe to City News
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Schedule consistent communication
• Not a newsletter
• Subscribe to City News
• Local school, or PTA
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Schedule consistent communication
• Not a newsletter
• Subscribe to City News
• Local school, or PTA
• Faith-based organizations
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Celebrate your neighborhood online
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Celebrate your neighborhood online
• Schools & neighbors
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Celebrate your neighborhood online
• Schools & neighbors
• Businesses & faith-based
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Celebrate your neighborhood online
• Schools & neighbors
• Businesses & faith-based
• Apartment communities
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QR Codes
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QR Codes
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QR Codes
• Phone camera
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QR Codes
• Phone camera
• Hover over
QR Code
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QR Codes
• Phone camera
• Hover over
QR Code
• Select web link
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QR Codes
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• www.QR-Code-Generator.com
QR Codes
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• www.QR-Code-Generator.com
• Enter your website (URL)
QR Codes
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• www.QR-Code-Generator.com
• Enter your website (URL)
• Click “Create QR Code”
QR Codes
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• www.QR-Code-Generator.com
• Enter your website (URL)
• Click “Create QR Code”
• Click “Download”
QR Codes
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Nextdoor
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Nextdoor
• Set notifications
to Once per day
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Nextdoor
• Set notifications
to Once per day
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Nextdoor “Urgent Alerts”
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• Click on picture (upper right)
Nextdoor “Urgent Alerts”
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• Click on picture (upper right)
• Click on Settings (dropdown menu)
Nextdoor “Urgent Alerts”
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• Click on picture (upper right)
• Click on Settings (dropdown menu)
• Click on SMS Alerts (left column)
Nextdoor “Urgent Alerts”
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• Click on picture (upper right)
• Click on Settings (dropdown menu)
• Click on SMS Alerts (left column)
• Enter mobile number
Nextdoor “Urgent Alerts”
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• Click on picture (upper right)
• Click on Settings (dropdown menu)
• Click on SMS Alerts (left column)
• Enter mobile number
• Click Receive alerts
Nextdoor “Urgent Alerts”
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Thank you!
Barry Cram, Barry.Cram@FortWorthTexas.govMadelyn Gibbs, Madelyn.Gibbs@FortWorthTexas.gov
CFW Community Engagement Office817-392-6201
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