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How will your company use Social Media? Examples of how companies are successfully using social media to monitor their brand, increase customer loyalty, improve brand awareness, build authority, develop focus groups, and more. I call this my "wheels turning" presentation. Everyone walks away with new ideas of how they can use Social Media. I have given it many times for different organizations: SCORE, Chambers of Commerce, Atlantic City Tourism Council. It always gets excellent feedback. http://www.DeborahLSmith.com
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The What For
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Engagement
The Mindset
“Using social media effectively demands mindsets and capabilities that are unfamiliar and sometimes even counter intuitive to business
managers.” Jay Deragon
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The Tools• Blogs
• YouTube
• Ning
• And hundreds more..... 4
Brand Monitoring
Find out what your competition is doing with this market
Discover what people are saying about your company / brand
Hear what your target audience is talking about/cares about
© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Listening Tools
Google Alerts: email updates of the latest Google results (web, blogs, news, etc.) based on your choice of query.
Monitter.com: Lets you "monitter" the twitter world for a set of keywords and watch what people are saying.
Search.Twitter.com: Twitter's own search tool 6
© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Monitoring Your Brand
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Brand Awareness & LoyaltySurf Taco
Insert Fan page
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Surf Taco on Facebook
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Social Search & SEO
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Brand Awareness
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Focus Groups
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Customer Loyalty & Brand AwarenessReal Estate
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Customer Loyalty & Brand AwarenessHospitality
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Brand AwarenessHospitality
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Customer Service
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Developing Authority
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
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Developing AuthorityReal Estate
© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Event Promotion
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Event PromotionHospitality
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Event PromotionHigher Education
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
SEO & BlogsRestaurants
SEO Benefits
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
How Will Your Company Use Social Media?
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Engagement
Deborah SmithSocial Media Consulting
Follow Me on Twitter @DeborahLSmith
Fan me on Facebook.com/SocialMedia4Business
For Tips on using social media subscribe to my blog
www.DeborahLSmith.com
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