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SOCIAL MEDIAOF THESEXES
71%62%
Percent of Each Sex
Using Social Media
66%46%
8%
15%17%
18%
76%54%
33%
20%On average, U.S. adult
women use Facebook more than any other social media network,
and 10% more than U.S. adult men
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27%22%
Business
53%
65%
Friends & Family
23%
28%
Blogging & Photo Sharing
45%
48%
Entertainment
13%
7%
Dating
How-To
30%
37%
Men, on average, are more likely to use social media for dating or business, while women use it more frequently for sharing, self-help, entertainment, and maintaining relationships
U.S. Online adults using social media several times per day
We harness the power of the Social Media Wonder Woman – our data shows that U.S. women, 25–45, are more active and also drive higher levels of engagement on social media than men
57.8 27.3 27.339.3 1.9
85 42.2
An analysis of 90 days’ worth of Facebook activity revealed female users, on average, had more friends, participated more, and shared more of all forms of content compared to males
The Splash represents the engagement of each post, measured by the amount of Likes and Comments each gets, per
number friends the person has
Is Your Brand Harnessing its Social Media Wonder Women?
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