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This slideshow is an introduction to social networking for college staff by Neal R. Axton, Information Resources staff.
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Social Networking and
Online Community Building
Roadmap
•LinkedIn•Facebook•Twitter•Bit.ly•Drop.io
Terms of Art
• Networking– Academic Social Network Analysis (ca. 1955)
predates Online Social Networks
• Communities– Business Communities– Professional Communities– Academic Communities– Online Communities
Social Network Theory Illustrated
Courtesy Wikibooks: Introduction to Sociology
Blurring Boundaries
“Research on corporate social network sites, like IBM’s internal SNS Beehive, suggests that users welcome learning more about their colleagues’ lives, and that this information is used to facilitate social interactions that directly and indirectly support job-related tasks.”- Nicole Ellison et al., Social Network Sites and Society: Current Trends and Future Possibilities, INTERACTIONS (2009).
Real World Networking
• “Social networking is, and always has been, critical to professional success.”
• Networking is still primarily: – In Real World, Local Networks – People exchanging Business Cards– Business Lunches – Wine-and-Cheese Events– Professional Organizations– Conferences
- Jennifer M. Igoe, Social Networking Sites as Employment Tools, MA Thesis (2008)
Continuum
• Background Checks• Rainmaking• Professional Networking• Connecting with Old Friends
& Family• Shape of Things to Come
Utility
Obama’s Speechwriter
Virtual Communities
• Managing Reputation– Real Life (RL)– Online
• E-Professionalism– All the World’s a Stage!– Managing your Google Presence– Behind the Scenes Reference Checks– Pseudonyms & Bibliographic Identity
Legal Online Communities
• LinkedIn• Ryze• Xing• Facebook• LawLinks• Casemaker X• Interaction
Social Networking for Business People
Where the fish are biting…
• Doug Cornelius finds over 300,000 attorneys on LinkedIn (http://bit.ly/x6jmY)
• Martindale Hubble Connected 11,000• Legal OnRamp 9,000• LawLink 5,000• Legally Minded 2,000
Alumni Web
Weekly Digest
New and Improved
Slideshare
Amazon Reading List
Introductions
Trust in an Online Environment
Recommendations
• Pros– Professional Aura– Clean Interface– New Applications for Sharing
• Business Oriented
– Increased Interoperability • Xobni
– Business Model (Proxy for Sustainability)– Less intimidating – Difficult to embarrass yourself
• Cons– Boring
• Pros– Biggest SNS currently– Fun!
• Cons– Personal, not professional
• Some people resent business discussion
– No tangible business model– Busy Interface– Peer Pressure
Investment of Time and Labor
• LinkedIn profile– Speedy Gonzales
• Current Job• Most Recent Educational Achievement• Elaboration of Work Experience Piecemeal
• Facebook profile– Privacy Settings– Group Settings– Oversharing
CrowdSourcing:
Pick your CrowdWisely
How Facebook Works
Big and Little Settings
Big Settings
Click through on Settings button
Privacy Settings
By default, everyone in your
network may see all of your information
Facebook Networks & Privacy
Mere Suggestions
Contact Information
Back to Privacy
Searchability – Google Results Too!
Serge has no fan pages or friends yet
More Captcha
Browsing Friends
• By default, friends are within circle of trust
Friend Lists
• Work• Student Alums• Professional Associations• In-Laws• Old Girlfriends• Bosses• Locked Down
Make more restrictive groups
Friend Lists and Information Clusters
Custom Settings
• Self-Censorship– Can leave some fields blank!
• Comfortable reading it in Washington Post?• Video Phones• Picture privacy hole• Psuedonyms
– Discouraged– Deleted!
Murphy was an optimist!
Damn Liquor!
Profile & Settings
Small Settings
Small Settings Expanded
Status Updating: Cursor Reveals Options
Facebook Updating
Another way to update
Twitter Application on Facebook
Twitter.com
Friends & Frenemies
Faux Friends
Tweet Tweet
• http://apps.facebook.com/twitter
Twitter on Facebook
Twitter on Facebook
Questions or Comments?
Neal R. Axton
http://www.linkedin.com/in/nealaxton
For copies of this presentation, email neal.axton at wmitchell.edu
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