SOLICITING CUSTOMER REQUIREMENTS FOR PRODUCT CONCEPTUALIZATION ASSIGNMENT OF THE COURSE -METHOD...

SOLIC

ITING CUSTO

MER

REQUIREMENTS FOR

PRODUCT

CONCEPTUALIZ

ATION

A S S I G N M E N T O F T H E C O U R S E - M E T H O D E N G I N E E R I N G

Yudi Xu2014 Apr 9

THANK YOU Wesley CrooymansJoakim HaugenDanielle HeerinkMats Hofman

OUTLINE• Introduction of the paper• Author • Methods • PDD and Phases• Example• Related paper

SOLICITING CUSTOMER REQUIREMENTS FOR PRODUCT CONCEPTUALIZATION

Design knowledge acquisition plays an extremely important role in new product conceptualization and product redesign.

The purpose of their study:Facilitating the effectiveness of product redesign activities Help organizations gaining a competitive edge in product development

AUTHOR• Meng-Dar Shieh • Wei Yan • Chun-Hsien Chen

MENG-DAR SHIEH

Professor of the Department of Industrial Design in National Cheng Kung University in Taiwan

WEI YAN

Ph.D., Associate Professor who works at the Logistics Engineering School of Shanghai Maritime University

CHEN CHUN-HSIEN Associate professor at Nanyang Technology University

METHODSSorting techniques : picture sorts sorting techniques are derived from Kelly’s per- sonal construct theory (Kelly, 1955)

The basic notions of sorting tech- niques involve a process, where objects such as pictures and cards are sorted into groups by customers. A research tool used to deconstruct the audience’s visual experience.(Wikipedia)Adaptive resonance theory: ART2It is a theory developed by Grossberg and Carpenter(1981) on aspects of how the brain processes information. It describes a number of neural network models which use supervised and unsupervised learning learning methods, and address problems such as pattern recognition and prediction.

PDD

Picture sorts

ART2evaluation

EXAMPLE

RELATED PAPER

THANK YOU

Weerd, I. van de, Brinkkemper, S. (2008). Meta-modeling for situational analysis and design methods. In M.R. Syed and S.N. Syed (Eds.),Handbook of Research on Modern Systems Analysis and Design Technologies and Applications (pp. 38-58). Hershey: Idea Group Publishing