Sony

SonyPresented by Howard Evans

Introduction of Sony

Howard Stringer, CEO

Served as President at CBS

Member of Board of Directors of Sony Music

Board Member of Sony Ericsson, global provided of mobile multimedia devices

Direct TV marketing spots

Print Campaign

Advertisements to drive sales and demand of a product

Seasonal catalogs◦ Target existing consumers◦ Explain benefits of the product

and services to stimulate a purchase

Layout and Composition

Focused on connecting users at an emotional level

Bold Hero Photography and Headlines

Generate Product demand

Phase 1: Capture attention and Build Excitement

Focus on unique functional awards offered to products and services

Combine lifestyle photography, copy and product shots to tell a compelling story

Phase 2: Introduce Products and Articulate Key Benefits

Strongly exhibit Sony Style’s functional benefit of being the Trusted Advisor

Detailed Product Information include features and benefits that show product comparison

Designs should work to present information and assists in product evaluation and decision process

Clarify complex concepts and help users understand the practical benefits afforded by Sony’s products

Phase 3: Support Purchase Decision

Process and Location Strategy

Process and Location Strategy

Sony Supply Chain Solution

Why is it important?

In-house logistics organization

Procuring 30,000 parts from 800 suppliers supporting 50 plants worldwide

Delivers products in 200 countries

Commerce linked with EDI, SAP R3 are linked for business to business transaction

Sony Training Program

Employee Training Why is it important?

Sony offers 300 training programs

Supported by 200 employees with frontline technological expertise

Management Basic program◦ Develop their

subordinate’s skills

Product Design and Quality Management

Product Quality Information Channel established in 2003

In 2008◦ 1,100 reports ◦ Led to 750 improvements from

proposals

Product Design and Quality Management

Product Information Security

The confidentiality of employee and customer data and corruption of data

Internal Information security team Systems utilize prompt information sharing and solutionsIn house training and strict governed norms

Solution Problem

Responding to the Customer

Customer Information Center

Why Products Improve?

Customer feedback◦ Complaints◦ Suggestions◦ Ideas◦ Purchase improvements◦ Team design

Sony Supply Chain Management using internet transactions

India has become the location strategy for video services

Layout and Composition is a strategy for TV advertisements and for product buyer enticement

Product Quality management are maintained through documentation and reports from the Product Information Channel

Conclusion

Any Questions ?

Questions