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DVR Penetration Is At 48%; One in Two Households Do Not Own A DVR. ’10’11 ’12 ‘13 ’14 DVR Penetration 34.2% 38.0% 42.1% 45.7% 47.9%. 48%. DVR Growth Is Slowing and Nearing Its Maturity. - PowerPoint PPT Presentation
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Source: CAB Analysis of Nielsen data; Feb of each year.
11% 11%9%
5%
'11 v. YAG '12 v. YAG '13 v. YAG '14 v. YAG
Percent Growth Of DVR Penetration v. Prior Year (% of U.S. TV HHs)
DVR Penetration Is At 48%; One in Two Households Do Not Own A DVR
48%
DVR Growth Is Slowing and Nearing Its Maturity
’10 ’11 ’12 ‘13 ’14DVR Penetration 34.2% 38.0% 42.1% 45.7% 47.9%
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