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Media kit for Southside magazine.
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magazine
Southside & The Peak
Southside is the ONLY magazine for the residents of the Southside
of Hong Kong Island to be distributed to them freely and
directly and placed in their lobbies, clubhouses, and high-
end public displays
high net-worth readers30,000+
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magazine
Demographics
Monthly household income:
HK$200K+
Prime Age:
28-55Male to female ratio:
1:3
Family Trust
Complete variety of unique information
Content is highly localized and has
lasting impression
Readers refer to it again and again the
whole month
Southside & The Peak residents are the wealthiest
in Hong Kong
94%hold a university degree
100% KIDSare enrolled in an
International School / Preschool
76% PARENTS
have their kids take part in after-school activities
84%travel abroad 3 or more
time a year
Newly relocated expats will refer to us
for guidance
100%Want useful
recommendations and solutions on where to go
and what to do
78%Families have kids
60%have 2+ kids
Southside magazine has a proven circulation of 10,000 copies and is growing rapidly, reaching 30,000+ high net-worth readers every month.
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Audience
30,000+
Where are they from?
HONG KONG CHINESE
40%OTHERS 3%
WESTERN EXPATS 57%
Cyberport
Chi Fu
Pok Fu Lam
Aberdeen
Shouson Hill
Deep Water Bay
Repulse Bay
Chung Hom Kok
Red Hill
The Manhattan
Tai TamParkview
Bel-Air Big Wave Bay
Shek O
Ap Lei Chau
Stanley
Pok Fu Lam
- Kellet School- Kennedy School- Stanley Ho Sports Centre- Sunshine House Chi Fu- Sunshine House Pokfulam- Woodland Pokfulam Pre-School- Woodland Tree House
Cyberport
- Bagiou Villas- Bel-Air Clubhouse- Bobo Klolo Crystal- Bobo Klolo Gems & Arts- Cyberport Arcade- GoGym- International (Park N Shop)- Kosmo Plus Wellness Cafe- Le Meridien Hotel Cyberport- Oh Sushi & Tappas- Om World- Scenic Villas- Starbucks- Thaima-V- Tutti Bar & Restaurantt
Aberdeen
- Aberdeen Marina Club- Burnt Orange- Electric Sekki- Elite Personal Training- Flex- Hong Kong Country Club- Mirth- Leader Golf Training Centre- One Island South- Ovolo, Shek Pai Wan- Park N Shop- Singapore International School- Sure Steps- Top Deck- Wicka Designs- Woodland Harbourside Pre-School
Ap Lei Chau
- Bumps to Babes- Chapin House- Everything Under The Sun- Homestyle- Indigo- Indigo Kids- Indigo Outlet- Larvotto- Limestone Wine & Spirits- Little Picasso Studio- Okooko- Pacific Gourmet- Tequila Kola- Shambala Cafe- Tree- Zense
Deep Water Bay- Coco Thai- Crown Wine Cellars- Hong Kong Country Club- Park N Shop
Repulse Bay
- Anastassia’s Art House- Bauhinia Beach Club- HS Modern Art- Ice Cream Gallery- Indigo- Manhattan Tower- Sense of Touch- Southside Kindergarten- OT & P- South Bay Beach Club- Spices- The Club- The Lily- The Somerset- The Verandah- Woodland Beachside Pre-School- The Woodland Montessori Pre-School Repulse Bay
Stanley
- Boathouse- Cafe De Paris- Chez Patrick- Cheers Real Estate Limited- Classifieds- Haagen Dazs- Lucy’s- Lucy’s on the Front- Mijas- Pickled Pelican- Pizza Express- Rocksalt- Saigon in Stanley- Smuggler’s Inn- Spiaggia- Stanley Main Street Bar & Cafe- Stanley Pet Centre- Starbucks- Taste Supermarket
- Watson’s Wine- Wildfire
Tai Tam / Shek O
- American Club- Beach Front Kiosk- Ben’s Garden- Black Sheep- Craigengower Cricket Club- Fusion (Park’N Shop)- Happy Garden Restaurant- Hong Kong Cricket Club- Hong Kong International School- Hong Kong Parkview Resort & Spa- Hong Kong Parkview Suites- Lulu Shop- Pacific View Residential Clubhouse- PIPS Kindergarten- Redhill Clubhouse- Shek O Chinese & Thai Restaurant- Shining Stone Restaurant- Soma Spa- Sunshine House Tai Tam- Wellcome, Red Hill Plaza- Woodland Tai Tam Montessori Pre-School
The Peak
- Cafe Deco The Peak- Delifrance- German Swiss International School- Haagen-Dazs- Oliver’s Super Sandwiches- Pho Yummee- Starbucks- Sunshine House The Peak- The Peak Lookout Café- Villa Verde- Woodland Pre-School The Peak
Distribution
The Peak
INTRODUCTIONAUDIENCEFACTSEDITORIALBUYERS GUIDE
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magazine
INTRODUCTIONAUDIENCEFACTSEDITORIALBUYERS GUIDE
DIRECTORYOPPORTUNITY DISTRIBUTIONRATE CARDTESTIMONIALS
magazine
The Repulse Bay 109 Repulse Bay Road
Larvotto 8 Ap Lei Chau Praya Road, Ap Lei ChauBel-Air 58 Bel-Air on the Peak Avenue, Cyberport
Redhill Peninsula Tai Tam Road Pak Pat Shan
Pacific View 38 Tai Tam Road
The Manhattan 33 Tai Tam Road, Tai Tam
Hong Kong Parkview 88 Tai Tam Resevoir Road
The Lily 129 Repulse Bay Road
JUST
OPENED
Reach 30,000+ high net-worth readers
Readers live in the wealthiest districts in
Hong Kong
Families and their kids
Offer products and solutions to cater to their family’s needs
Readers like to be properly exposed
to a product or solution before they
fully commit
Trusted editorial content
Readers are yourtarget market
Readers refer to our magazine again
and again
Opportunity
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magazine
1x 3x 6x 12x
Double page spread $15,000
Please contact us for more informationads@southside.hk
Inside front cover $12,000
Inside back cover $11,000
Back cover $17,500
Insert $7,000
Onsert $30,000
Full page (upfront) $9,600 $9,150 $8,650 $8,000
Full page $8,000 $7,600 $7,200 $6,000
1/2 page $5,000 $4,750 $4,500 $4,000
1/4 page $3,600 $3,420 $3,240 $3,000
Rate card for display adverts
Full page:W215 x H270mm
Trim: W207 x H262mm
1/4 page:W190 x H60mm
1/2 page:W190 x H120mm
1/2 page:W93 x H245mm
1/4 page:W93 x H120mm
Full page:W215 x H270mm
Bleed: W221 x H276mm
Display adverts
Artwork made easy:
Mechanical specifications
• Display ads are the most eye-catching.
• They are at the front of the magazine and make a big
impact with your target audience.
Resolution of all graphics and photographs should be at least 300dpi.
All files should be in CMYK mode
We accept the following file formats: AI, JPEG, JPG, PDF, PSD, TIF.
• You can place a display ad directly into the editorial category that
suits your business such as dining, family, beauty, spa’s, schools,
travel, interiors and so on.
INTRODUCTIONAUDIENCEFACTSEDITORIALBUYERS GUIDE
DIRECTORYOPPORTUNITY DISTRIBUTIONRATE CARDTESTIMONIALS
magazine
INTRODUCTIONAUDIENCEFACTSEDITORIALBUYERS GUIDE
DIRECTORYOPPORTUNITY DISTRIBUTIONRATE CARDTESTIMONIALS
Artwork made easy:Resolution of all graphics and photographs should be at least 300dpi.
All files should be in CMYK mode
We accept the following file formats: AI, JPEG, JPG, PDF, PSD, TIF.
1x 3x 6x 12x
Half page $4,500 $4,275 $4,060 $3,650
Quad $2,700 $2,565 $2,435 $2,200
Triple $2,200 $2,090 $1,985 $1,800
Double $1,500 $1,425 $1,360 $1,200
Single $800 $760 $720 $680
Triple - horizontal:W190 x H57.5mm
Double - horizontal:W125 x H57.5mm
Single:W60 x H57.5mm
Double - vertical:
W60 x H118mm
Triple - vertical:W60 x H179mm
Half page:W190 x H118mm
Quad:W125 x H118mm
Mechanical specifications
Marketplace adverts• are specially designed for small businesses and local service providers
• are placed alongside our “Directory of Shops & Services”. Readers will refer to them again and again.
• All marketplace advertisers get a free automatic listing in our monthly Directory of Shops & Services.
• We offer special discounts for long term advertisers
• Easy to pay. You can use Pay Pal, Visa or send a cheque or make bank transfer.
• Easy invoicing. We use Freshbooks.com. So all your invoice records are stored privately online for your reference. Simple!
• Marketplace ads are simply the best value in town for reaching Southside residents who need your services
Rate card for Marketplace adverts
magazine
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Classified adverts
Sales info:1. All rates are in Hong Kong dollars and are effective from Sep 1, 2012.
2. Guaranteed Positions 20% loading
3. Booking & Material deadline: 17th every month
4. Payment deadline: 25th every month
magazine
1x 3x 6x 9x Box (per issue)
Charities / Community
free (50 words max)
free (50 words max) - - free
Domestic helpers free (50 words max)
free (50 words max) - - free
Lost & Found free (50 words max)
free (50 words max) - - free
Services $230 = first 28 words,$3 per extra word 10% off 15% off 20% off $50
Property rentals / Property overseas
$280 = first 28 words,$3 per extra word 10% off 15% off 20% off $50
Employment / Recruitment
$300 = first 28 words, $3 per extra word 10% off 15% off 20% off $50
Finance, ie. Home insurance, Tax agent, etc.
$300 = first 28 words, $3 per extra word 10% off 15% off 20% off $50
Rate card for classified adverts
Everyone loves the small ads!
A great spot for tuition, property sales and that hare-brained project.
Free for charities. Spread the love!
Fast Media’s philosophy is to publish market-leading “residential
lifestyle” magazines that connect with Hong Kong’s brand
conscious, high net-worth, individuals through the area in which
they live.
More than any other media, our “residential lifestyle” magazines
form a unique bond with their readers.
Our editorial is of international quality. But our content is highly
localised. Each magazine defines the core lifestyle values
and provides detailed living information associated with each
residential area. For our high net-worth residents our magazines
are the best source of lifestyle information, local events, products
and services.
Our monthly magazines are free to our target high net-worth
residents. We reach our readers in the following ways:
1 We mail direct, for free, to subscribers who live in our target area
2 We deliver direct into targeted high net-worth building and
residential complexes
3 We distribute free in select high-value venues such as private-
members clubs, international schools, serviced apartments and
select bars & restaurants.
Welcome to the world of luxury residential lifestyle magazines.
Fast Media’s philosophy
Fast Media: Local content, international quality.
Floor LG1, 222 Queens Road Central, Hong Kong Sales & Marketing: 2776 2772 General: 2776 2773 www.fastmedia.com.hk
magazine
INTRODUCTIONAUDIENCEFACTSEDITORIALBUYERS GUIDE
DIRECTORYOPPORTUNITY DISTRIBUTIONRATE CARDTESTIMONIALS
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