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8/7/2019 Spectrum 2011 Program
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Spectrum2011
April 1, 2011Rochester Institute of TechnologyRochester, New York
uilding Better Solutions:A Skills SymposiumB
8/7/2019 Spectrum 2011 Program
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Contents
Welcome 1Schedule 2
Recognion 4
Keynote Speaker 5
SessionDescripons 8
Session One 11:00am - 12:00pm 8
Session Two 1:15pm - 2:15pm 10
Session Three 2:15pm - 3:15pm 12Session Four 3:45pm - 4:45pm 14
DITA Short Sessions 4:45pm - 5:45pm 16
Vendor Tables 18
Speakers 20
SummitAwards 28
Rochester Chapter Leaders 30
Conference Supporters 31
RIT Campus Map 32
RIT CIMS Building Map 33
Acknowledgments 39
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1
Welcome to Spectrum, the 52
nd
annual conferenceof the Rochester chapter of the Society for
Technical Communicaon. Spectrum is the longest-
running educaonal conference for technical
communicators in New York. This year we have
partnered with the Department of Communicaon
at RIT to highlight our commitment to higher
educaon and connuing improvement in our
profession.
Spectrum is designed for anyone who works in, or
with, the technical communicaon profession
writers, editors, trainers, instruconal designers,
webmasters, informaon architects, content de-velopers, illustrators, engineers, managers, project
leaders, markeng communicators, teachers, students. This program provides the informaon you need
to plan your day here at Spectrum, and get the most out of your aendance. It includes a oor plan of the
conference area, details of each session, and informaon about each speaker.
In addion to the keynote and presentaon sessions, youll be able to enjoy demonstraons and talk with
vendors about tools and technologies that can help you in your work. Youll have the opportunity to provide
feedback about the presentaons, as well as about the conference itself. Please take a few moments to
complete a session evaluaon form aer each presentaon you aend, and use the conference evaluaon
form to tell us how Spectrum worked for you today.
Our hope is that youll leave Spectrum with new ideas, new skills, new contacts, and new opons that
can enhance your career and your knowledge of our profession. Commiee members will be available
throughout the day to answer any quesons you have.
We would like to thank our Partner, the RIT Department of Communicaon, and our many sponsors for
contribung their support to Spectrum this year. Supporters are listed in the back of this programplease
take advantage of their experse today.
ThankyouforaendingSpectrum 2011!
The Spectrum 2011 commiee
Marilyn Woelk and Jerey Mehr Co-chairs
Welcome
Welcome
Chapter website hp://www.stc-rochester.org
Twier hp://www.twier.com/stc_rochester
LinkedIn group hp://www.linkedin.com/groups
Facebook page hp://www.facebook.com/STCRochester
Photograph courtesy of Laura Nelson
8/7/2019 Spectrum 2011 Program
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2 Schedule Building Beer Soluons: A Skills Symposium
Management Methodologies
Room #2130Professional Development
Room #2140
8:00am -9:00am
9:00am -
9:15am
9:15am -
10:45am
10:45am -
11:00am
11:00am -
12:00pm
12:00pm -
1:15pm
1:15pm -
2:15pm
2:15pm -
3:15pm
3:15pm -
3:45pm
3:45pm -
4:45pm
4:45pm -
5:45pm
5:45pm -
6:00pm
6:00pm -
7:00pm
Workplace Skills
Room #2120
Schedule
Registraon(VendorExhibitsfrom8:30AM9:00AM)
Welcome and Opening Remarks
Morning Break and Vendor Exhibits
Awards Luncheon & Door prizes
Aernoon Dessert/Snack Break and Vendor Exhibits
DITA Short Sessions3Presenters:MollyeBarre,TimGrantham,andLeighWhite
ClosingandSponsor/VendorRae
DITASocialGathering/Dialogue
Bernard AschwandenMetrics to Document the
Cost of Documentaon
Pamela KosturTreang Content as a
Business Asset
Hannah MorganUsing Social Media
to Enhance Your Career
Judith Shenouda
12 Steps to Creang
a Successful Work Life
KrisLeach
Grassroots Documentaon
Tesng
Marilyn Woelk
Planning Your
Communicaons to Reach
the Goal of ROI
Donald DineroTraining Within Industry
Fundamental Skills in Todays
Workplace
Lisa Pietrangeli
Bryan Lynn
Opmizing Translaon Reuse
in Structured and
Unstructured Environments
Amy Friend
John LukesDeveloping a Quality
Management System for Your
Technical Communicaons
Department
Rich Maggiani
The Art of Quesoning
Barrie Byron
AnnGrove
A Virtual Success
Best Pracces
for Working Remotely
Neil Perlin
Single Sourcing to the Max
Controlling Content
for Mobile and Other Devices
Keynote:DianeGayeskiPosioningCommunicaonsasaBusinessAsset
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3ScheduleBuilding Beer Soluons: A Skills Symposium
InnovaveTechnicalProductsandServices
Room #2170Tools and Technologies
Room #2150
8:00am -9:00am
9:00am -
9:15am
9:15am -
10:45am
10:45am -
11:00am
11:00am -
12:00pm
12:00pm -
1:15pm
1:15pm -
2:15pm
2:15pm -
3:15pm
3:15pm -
3:45pm
3:45pm -
4:45pm
4:45pm -
5:45pm
5:45pm -
6:00pm
6:00pm -
7:00pm
Alan HouserHTML5 - The Future of the
World Wide Web
Bryan LynnThirtySix Soware
11:00 - 11:25
Harry PorthouseVasont Systems
11:25 - 11:50
Karl Heinz Kremer
PDF Collaboraon
(Adobe Acrobat)
Bernard Aschwanden
Adobe Systems
Around the World in 80 Days: The Case Study of the
Adobe FrameMaker 10 Reviewers Guide
Neil PerlinHey Rocky, Watch Me Pull a
CMS from my HAT
Paul StoeckleinMadCap Soware
The Latest, Greatest from Flare 7.0
Nicky Bleiel
ComponentOne
A Realisc Approach to Content Management
with Microso SharePoint
Alan Houser
Creang Soware Simulaons
Within Adobe Capvate
Registraon(VendorExhibitsfrom8:30AM9:00AM)
Welcome and Opening Remarks
Keynote:DianeGayeskiPosioningCommunicaonsasaBusinessAsset
Morning Break and Vendor Exhibits
Awards Luncheon & Door prizes
Aernoon Dessert/Snack Break and Vendor Exhibits
DITA Short Sessions3Presenters:MollyeBarre,TimGrantham,andLeighWhite
ClosingandSponsor/VendorRae
DITASocialGathering/Dialogue
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4 Recognion
Recognition
STC Rochester has been recognized as a 2010 Community ofExcellence in the Community Achievement Awards program
conducted by the Society for Technical Communicaon.
Specically, the commiee cited us for conducng Spectruma
well-respected event for over 52 yearsand connually
supporng technical communicaon with the Ralph P. Kepner
Award.
In addion to Spectrum and the Kepner Award listed above,
the commiee also recognized STC Rochester for iniaves and
service provided to our members, including the publicaons
compeon, newly designed website, programs, surveys (andwork with the markeng students at RIT), and the employment
board.
Were really excited about the award. Rochester is a great
chapter and were proud of the eorts put forth by our
2009-2010 and 2010-2011 councils and the membership.
For more informaon about STC Rochester, visit hp://www.stc-
rochester.org.
For informaon on joining or renewing your membership to STC,
visit hp://stc.org/membership/join-or-renew-now.
Ben Woelk
President
STC Rochester
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5Keynote
Keynote
DianeGayeskiPosioning Communicaons as a
Business Asset
Do you add value as a communicaon
professional? How do you know? How much?
And how do you prove it to your clients,
sponsors, and employers? For over 30 years,Diane Gayeski has been internaonally
recognized for her forward-looking research,
consulng, and teaching in organizaonal
communicaon and learning. In 1993, she
predicted in her book, Corporate Commu-
nicaons Management: The Renaissance
Communicator in Informaon-age Organi-
zaons, that the future of our profession
would be mul-plaorm, mul-media,
and oriented to managing user-generated
content, reducing informaon overload, andimproving organizaonal performance. This
presentaon is the result of research for
her 14 books and scores of arcles, having
led over 350 projects for clients worldwide,
as well as preparing the best and brightest
young talent to enter into our excing
profession.
Diane Gayeski, Ph.D. is Dean of the Roy H. Park School
of Communicaons at Ithaca College where she has
been on the faculty of strategic communicaon since
1979. She also leads Gayeski Analycs, through which
she works with clients such as the US Navy, General
Electric, Fiat, Bank of Montreal, and the Metropolitan
Library Council, helping them to assess and adopt
new models for managing communicaon and
performance.
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We wrote the bookLearn by using our STC Award
winning books and tutorials on
either FrameMaker or XMetaL.
Self-paced learning materials
or instructor-led classes.
"We have hired Bernard for multiple
content conversion projects and have
always been happy with the excellent
results. An in-depth knowledge of DITA
and FrameMaker makes him the go-to
person on any of our conversion projects."
Robin Dube, Manager: IIBU Knowledge
Management at AGFA Healthcare
"Moving from an unstructured authoring environment to managing DITA content in a
CMS is a huge undertaking even for those who already understand the technologies
and tools. Without Bernard's expertise, we would still be struggling up the steepest
part of the learning curve. Instead, we have now finished converting almost all of
our legacy Word materials to DITA and are well-acclimated to our new environment.
We are able to author in structured Frame, perform basic CMS administration, and
publish content in multiple formats."
Kelsey Lambert and Amy Metzger, Writers, T2 Systems
Read more from our clients: www.publishingsmarter.com/company/client-comments
Write Less. Write Better.
Content Management, Conversion,
DITA, Training, Support Services
Plan to implement DITA?
PLAN TO DO IT RIGHT!
TRUST Publishing SmarterDELIVER
SOLUTIONSTO
Follow the DITA leadersSo how do you pick the right partner to work with?
Wed like to suggest you look to what others have
done. Weve worked with leading DITA tool vendors to
develop DITA support in tools like Adobe FrameMaker.
Weve built partnerships with content management
system (CMS) vendors like Vasont. Our client A list
includes Adobe, Microsoft, General Dynamics, Cisco,
Carestream Health, Language Intelligence, Gleason,
FedEx, Ortho-Clinical, AGFA Heathcare, and Xerox.
www.publishingsmarter.com
IN OUR
EXPERIENCE
TRUST
8/7/2019 Spectrum 2011 Program
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Peace o mindPeace o mindrom quote to fnish.
All of the services you need. All in one place.Your documentation will be in the hands of a team of professional linguists
and publishing specialists, all quality controlled by experienced project
managers. From terminology management to complex Madcap Flareintegration, we handle all the details and manage the whole process so
you can worry less and get back to what you do best: authoring.
We are your technical translation department.And we are only a phone call away: 1.800.218.9024
Or visit advancedlanguage.com
Advanced Language
Translation Inc.
ISO 9001:2008 Certifed Localization Company STC member since 1996
8/7/2019 Spectrum 2011 Program
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8 Sessions
Sessions
SessionOne11:00am-12:00pm
UsingSocialMediatoEnhanceYourCareer
The landscape of employment has changed dramacally over the past
several years. It isnt enough to be a good individual contributor. People
have to know what you can do. Whether you are employed, unemployed,
looking for contracng assignments or just graduang, you will need to
market yourself. Each one of us is responsible for managing our personal
reputaon and luckily there are tools today that make this easier than
ever.
This presentaon will address:
Understanding the importance of having the right online presence and
how to get started.
Learning which social media tools are best for distribung your
reputaon.
Developing goals to purposefully grow your network by using LinkedIn,
Twier, Facebook and blogs.
Hannah Morgan
Professional Development
Room #2140
TreangContentasa Business Asset
Businesses create vast amounts of content to support their products,
services, and business processes. Content is the face that businesses
present to their markets, and to all those they do business with, internally
and externally. Content reects on your business and should be considered
a valuable asset.
Unless you leverage your companys investment in the content you produce,
technical communicaon will remain a cost center. This presentaon
examines content in a new light.
Aendees will learn:
Why content is a business asset and why this is important.
Techniques for posioning technical communicaon as a revenue cen-
ter, including:
1. Planning a strategy for your content and the processes required to
produce and manage it.
2. Relinquishing ownership of your content.
3. Reusing content.
4. Calculang the cost to create content.
5. Reducing the cost to create content while increasing its value.
Pamela Kostur
Workplace Skills
Room #2120
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9Sessions
Metrics to Document theCostofDocumentaon
Metrics help idenfy the me, money, and resources of any project.
Documentaon metrics provide clear and unbiased data to quanfy costs.
Learn to calculate metrics, and idenfy where they can be reused. Dene
metrics for wring (including tradional chapter based and reusable topics)
and present them in various ways beyond just a per page model. Know yourcosts and be in control of requests for new resources, updates to procedure,
changes in soware tools, and much more. Present from a posion of
authority knowing the me, money, and resources your changes will save.
Bernard Aschwanden
Management Methodologies
Room #2130
HTML5-TheFutureoftheWorld Wide Web
The current popular version of the language of the World Wide Web is more
than 10 years old. In the me since HTML 4 was originally designed, Web text
and graphics have been supplemented by mulmedia, Web applicaons,
and rich interacvity.
HTML5 updates the language of the Web to more fully support the Webs
current and future capabilies, and maintains the vision of a standards-
based Web. This session will tell the story of how HTML5 development
began, and will provide an overview of HTML5 features in six major
categories: structure, semancs, interacvity, graphics, video, and Web
applicaon support.
Alan Houser
Tools and Technologies
Room #2150
ThirtySixSoware(11:00-11:25)
Our authoring soluon SmartDocs integrates advanced content reuse
capabilies into Microso Word; capabilies typically only seen in high-end,
structured XML authoring soluons. SmartDocs featureswhich include
condional text, reusable snippets, reusable variables, and automated
document assemblymake up a powerful content reuse plaorm designed
to streamline document creaon. Now, within Microso Words familiar
authoring environment, writers have the ability to quickly create, store,
track, and reuse content with SmartDocs.
Bryan Lynn
ThirtySix Soware
Innovave Technical Products
and Services
Room #2170
VasontSystems(11:25-11:50)
Are you concerned that the power and size of a content management
system means that it will be hard to use? Vasont Systems focuses on the
user experience. Harry Porthouse will demonstrate several features that
make the Vasont CMS easy to learn and use for quickly nding, accessing,
and eding the right content when you need it. He will cover Vasonts
Drag-N-Drop Wizard, Quick Search and Saved Search features, On-screen
Previewing, Workspaces, and Context Sensive Help. Harry will also show
how the Vasont Text Editor allows many Vasont clients to eliminate the
need for an external eding package.
Harry Porthouse
Vasont Systems
Innovave Technical Products
and Services
Room #2170
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10 Sessions
SessionTwo1:15pm-2:15pm
12StepstoCreanga Successful Work Life
Yes, you can! Yes, we can! Layos. Unemployment. Underemployment.Plant closings. Corporate mergers. Buyouts. Outsourcing. O-shoring. Social
upheavals. Ouch! Although the mes are tumultuous, there are individuals
who manage to nd or create fulllment from doing work they love. There
is no beer me than now for technical communicatorswith so many
talents and capabiliesto explore ways to recreate their work, moving
their career in promising, fullling direcons.
In this session, you will:
Learn the 12 steps that the presenter is taking to achieve her next
career goals.
Parcipate in an acvity in which you take steps to further your career
goals.
Judith Shenouda
Professional DevelopmentRoom #2140
GrassrootsDocumentaonTesng
We will pracce wring scenarios to test user assistance on co-workers,
followed by a brainstorming session to share success stories and discuss
soluons for the most crical challenges to do-it-yourself documentaon
tesng. Kris Leach adapted Steve Krugs do-it-yourself website tesng
method (described in Dont Make Me Think) to test documentaon at her
job as a technical writer. She tested on co-workers. It was an important
variable. The resulng benets were unexpected, and the challenges
were not the same ones covered in Krugs book. This workshop provides
a forum to supplement the expert resources with grassroots collaboraon.
As a group, we will work through an exercise to demonstrate some of the
challenges, then discuss soluons for the most severe issues; a debrieng
la Krug!
KrisLeach
Workplace Skills
Room #2120
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11
PlanningYourCommunicaonstoReachtheGoalofROI
Learn how to create eecve communicaons to address business
issues. This session will review case studies related to creang posive
ROI. We will examine the inial client project requests, the research and
analysis conducted related to the feasibility of those requests, how the
communicaons soluon expanded or changed the client request, andother factors contribung to the success of the projects. We will answer
quesons about 1) evaluang the types of communicaons needed
(markeng, training for a measurable skill or process, documentaon,
etc.), 2) idenfying whether the underlying issues have been adequately
assessed, 3) determining whether the deliverable is in the right medium to
address the issue, and 4) if the right people were involved in the soluon.
We will also determine the measurable goal for the communicaons,
and idenfy steps that were taken to create posive results (ROI) for the
communicaons dollars spent.
Marilyn Woelk
Management Methodologies
Room #2130
PDFCollaboraon(AdobeAcrobat)
Document reviews with Adobe Acrobat: This presentaon will give you
an overview of what is possible with Adobe Acrobat and the free Adobe
Reader in the world of document reviews. You will learn how to create
email based and shared reviews, and how to collect the review feedback
and incorporate the comments back into your Word document with just a
few mouse clicks.
Karl Heinz Kremer
Tools and Technologies
Room #2150
AroundtheWorldin80Days:TheCaseStudyoftheAdobe
FrameMaker10ReviewersGuide
From corporate oces in India and San Jose, to meengs at a conference
in San Diego, to a home oce north of Toronto, and even to the beaches
of Hawaii! For documentaon? Join Bernard Aschwanden as he details
a 3 month project that spanned the globe and resulted in the Adobe
FrameMaker 10 Reviewers Guide. This case study explores and explains how
an interacve mulmedia PDF document with video, audio, detailed tasks,
and mulple deliverables was created. From a dra and outline to a nished
set of les managed with the Adobe Technical Communicaons Suite, this
session explores what goes into documenng one of the most popular tools
used by STC members. Find out how the project was conceived, planned,
managed, implemented, and delivered in a truly global fashion.
Bernard Aschwanden
Adobe Systems
Innovave Technical Products
and Services
Room #2170
Sessions
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12 Sessions
SessionThree2:15pm-3:15pm
Training Within Industry Fundamental Skills in Todays
Workplace
The Training Within Industry (TWI) Programs have been called the most
underrated achievement of 20th Century Industry. They are underrated
because most Americans do not know about them. They are an
achievement because they helped America and its allies win WWII. They
involve fundamental skills that every person should master and use on a
daily basis. As such, they are necessary for all members of any organizaon
to use to be as successful as they can be.
This presentaon explains why these programs, developed almost 70 years
ago, are sll not only relevant but also necessary in todays workplace.
They not only produce the classically required results of improving quality,cost, producvity and safety, but they also improve morale, teamwork,
and communicaon, which are also of great concern in todays workplace.
Moreover, they do this without coercion but by building an intrinsic
movaon in employees.
Donald Dinero
Professional DevelopmentRoom #2140
OpmizingTranslaon Reuse in Structured and Unstructured
Environments
This session will present two individual case studies. One will address trans-
laon management strategies in a structured authoring environment, the
other in an unstructured authoring environment. The combined stories of
the two speakers bring together translaon and technology.
Well answer the quesons: How does technology aect translaon and
vice versa? What technical opons are available for wring teams work-
ing in these two unique environments? Whats the best way to maximize
translaon reuse? How do I help make sure that my companys brand and
message are consistent worldwide? How do I determine ROI and present
the idea to my company?
We will examine the challenges that our clients faced, soluons that were
considered, decisions that were made, tested, and altered, the nal solu-on and the results. The examples will be relevant to all who would like to
nd ways to reduce translaon costs and turnaround me while improving
quality and consistency.
Lisa Pietrangeli
Bryan Lynn
Workplace Skills
Room #2120
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13Sessions
Developing a Quality ManagementSystemforYourTechnical
Communicaons
One of the aspects that helps professional technical communicators stand
above others is the pride we take in delivering high quality documentaon
and training. There are several approaches that we can employ in our
development process to ensure that quality is built in. This presentaonwill look at elements of the Cost of Quality and where we can build them in
to our processes to ensure our deliverables are of high quality. This session
will be interacve. Come prepared to share how you built quality into your
work!
Amy Friend
John Lukes
Management Methodologies
Room #2130
HeyRocky,WatchMePulla CMS from my HAT
If your documentaon group is moving to a CMS, you may nd that
workow, training, and cultural hurdles can derail implementaon, and
waste a lot of money since even simple commercial CMSs are an order of
magnitude more expensive than help authoring tools.
Help authoring tools (HATs) like Flare and RoboHelp seem unrelated to
CMSs, but HATs have gone far beyond their help authoring roots. They oer,
or are moving toward oering, features like repositories, version control,
review management, content customizaon using condionality and
variables, and more. HATs are eecvely lightweight CMSs. Which means?
If youre moving to a CMS, you can use your HAT to build simulated CMSs to
spot problems before buying the real CMS. You might even be able to use
your HAT as a CMS, thus reducing disrupon and saving money. This session
looks at how HATs might be used as content management systems.
Neil Perlin
Tools and Technologies
Room #2150
TheLatest,GreatestfromFlare7.0
This presentaon focuses on the latest oerings from MadCap Soware in
Flare 7.0, including the following:
QR (Quick Response) Codes, which let you bridge the gap between
stac print documentaon and interacve mobile output.
Microso SharePoint integraon, which improves team collaboraon
by allowing you to access and edit les on a SharePoint server.
Accessibility enhancements, ensuring your documentaon is fully
accessible to those with visual and hearing impairments.
Equaon support, enabling you to embed virtually any kind of
mathemacal equaon using Mathemacal Markup Language
(MathML).
And much more
Paul Stoecklein
MadCap Soware
Innovave Technical Products
and Services
Room #2170
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14 Sessions
SessionFour3:45pm-4:45pm
TheArtofQuesoning
Quesons are the foundaon of excellent research and interviews. Learnthe power of quesons and what they can engender. The session covers
the purposes of quesons; ten ways that quesons enlighten; ten types
of quesons and their characteriscs, as well as how to sequence them
to obtain the informaon you need; how to write good quesons; and a
number of ps for successful quesoning.
See quesons in acon too: there are examples of each type of queson
(contrasted with bad ways to ask), and a nal summaon of a sample
interview that incorporates all quesons so that you can see how they can
be put together to obtain the informaon you need.
Rich Maggiani
Professional DevelopmentRoom #2140
AVirtualSuccessBestPraccesforWorkingRemotely
Many of us work from home, at least some of the me. However, as remote
workers, we face unfamiliar challenges for which we are not prepared. Learn
about the tools, the strategies, and the best pracces to stay producve,
enhance your career, and earn trust to succeed as a virtual worker. Thanks
to technology and globalizaon, more business teams are working together
across me zones and internaonal borders. Aer you aend this session,
you will be able to:
Assess the skill sets that you need to succeed as a remote worker.
Adapt your technical communicaon skills to earn high visibility, even
when you are not present.
Build trust with your colleagues.
Create and protect a dedicated work area.
Barrie Byron
AnnGrove
Workplace Skills
Room #2120
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15Sessions
Single Sourcing to theMaxControllingContentforMobile
and Other Devices
The growth of the iPhone, iPad, Android, and similar devices and standards
is giving new life to the mobile content space. However, several factors may
make you hesitate before plunging into mobile development.
In this session, well briey look at mobile architecture opons in general,
nd the mobile outputs created by RoboHelp and Flare. Well then focus
on how to create and control content so that it can be single sourced to
anything from big-screen devices like PCs or laptops, to ny-screen devices
like smartphones or eBook readers. Specically, well look at the single
sourcing features that provide this control, with a focus on relave sengs
in CSSs, condionality, and mediums.
Neil Perlin
Management Methodologies
Room #2130
CreangSowareSimulaonsWithinAdobeCapvate
Most people use Adobe Capvate to create demonstraons and
assessments. An overlooked and powerful feature of Capvate is its ability
to create soware simulaons in which the user interacts with a realisc
simulaon of the soware interface. Soware simulaons can be valuable
for training, for tesng, or even for rapid-prototyping of user interacon.
This session will focus on Adobe Capvate features for creang simulaons.
Aer a brief introducon to Adobe Capvate, including user interface and
concepts, we will create and modify soware simulaons. We will create
both training and assessment simulaons. Finally, we will discuss how to set
up Adobe Capvate projects so that you can easily publish demonstraons,
training simulaons, or assessment simulaons from the same project.
Alan Houser
Tools and Technologies
Room #2150
ARealiscApproachtoContentManagementwithMicroso
SharePoint
Managing content ensures eciency in your work and accuracy in your
documentaon. The problem is that most content management systems
are very expensive and have a steep learning curve. In fact, many
implementaons fail because of complexity. Why not use Microso
SharePoint? SharePoint has built-in document management features
that you can begin using immediately without worrying about a costly
implementaon and learning cycle. SharePoint can provide most of what
you need for content management right out of the box. And acquiring and
implemenng SharePoint is not a hard sell because most organizaons
already have it and, if not, there are free versions of SharePoint available. For
these reasons, SharePoint is becoming the gold standard for many business
acvies, including content management. This session will discuss why you
should use SharePoint, the features in SharePoint 2010, and whether or not
SharePoint is the right content management tool for you.
Nicky Bleiel
ComponentOne
Innovave Technical Products
and Services
Room #2170
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16 Sessions
DITAShortSessions4:45pm-5:45pm
ManagingTranslaonsinFrameMakerDITAwithoutaCMS
Because of its popularity in the technical wring community and its robustGUI environment, many technical publicaons teams choose Adobe
FrameMaker as their DITA editor. FrameMaker DITA presents unique
challenges in many respects, one of which is translaon. This case study
describes the soluon developed for one team authoring DITA in FrameMaker
for translaon into 20+ languages. While the soluon included development
of mulple FrameMaker templates and EDDs as well as content analysis and
document conversion, this presentaon focuses on the translaon aspect.
The soluon included the development of a detailed le structure (in lieu
of a Content Management System), variable handling in mulple languages
and incorporang applicaon code strings (in mulple languages) into DITA
topics and SVGs. Although the soluon was FrameMaker-based in the shortterm, all decisions were made with an eye to the future implementaon of
a CMS, and could not be specic to FrameMaker.
MollyeBarre
Seven Simple Steps to Smart Content
Join Tim Grantham, Front Runner Trainings DITA Program Manager, as he
shows you how to get all the benets of DITAhigher quality, lower costs,
faster me to marketwithout the pain. Like most organizaons, your
company is probably sll using Microso Word for documentaon
and paying for it in extra costs as writers struggle with Microso Word
features, editors re-work what the writers have managed to complete,
and Website managers and translators re-format for new channels and
other languages. DITAthe open, internaonal standard for technical
and business communicaonspromises to strip all of that waste away.
But DITA seems so complicated: XML, schemas, specializaons, content
management systems how to get there from here? Tim shows you where
to start, how to make every step pay o, and how to know when you have
arrived and all in plain language, without jargon or tech-speak.
TimGrantham
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17Sessions
Yes,YouCANGetAracvePDFsfromtheDITAOpenToolkit!
DITA, the DITA Open Tookit and the Apache FOP PDF renderer are all free
and would seem perfect for groups wanng to adopt DITA on a small
budget. A signicant barrier to adopon, though, is the percepon that
you cant produce aracve PDFs from the Open Toolkit without a Content
Management System and a lot of expensive customizaon. While the OTmight seem inmidang and dicult to work with, the truth is that there
are a few simple customizaons you can do to make your PDFs aracve
enough for prime me. This presentaon will demonstrate some common
customizaons you can make to tle pages, TOCs, page layouts and headers/
footers to greatly improve the appearance of PDFs generated using the
Open Toolkit and Apache FOP.
Leigh White
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18 Vendors
Language Intelligence
Would you like to learn how you can make content and translaon reviews
easier and more valuable? With Language Intelligences innovave review
tool, intellireview, content and translaon reviewers are more willing
to conduct reviews, feedback is dramacally easier to collect, and your
projects review will take signicantly less me. Intellireview allows you to
review content in its nal format, capture and track feedback, and instantly
update your content in any language. Come to our demonstraon to learn
how intellireview can help you streamline your content and translaon
review processes.
Andrew Pulcino
AdvancedLanguageTranslaon(ALT)Whats the best approach to having your Flare content localized? Is there
only one right way? Do you need to have Flare and Lingo? Advanced
Language Translaons president, Sco Bass, will oer a crash course in
tackling translaon of your Flare content. Scos presentaon will look at
three dierent producon pathways, comparing pros and cons of each.
ScoBass,President
Front Runner
Tim Grantham, Front Runner Trainings DITA Program Manager, will show you
how to get all the benets of DITAhigher quality, lower costs, faster meto marketwithout the pain. Like many companies, your company may sll
be using Microso Word for documentaonand paying for it in extra
costs due to writers struggling with Microso Word features, editors
re-working content, and Web site managers and translators re-formang for
new channels and other languages. DITAthe open, internaonal standard
for technical and business communicaonspromises to strip all of that
waste away. But DITA seems so complicated: XML, schemas, specializaons,
content management systems how to get there from here? Tim shows
you where to start, how to make every step pay o, and how to know when
you have arrived.
TimGrantham
VendorTables
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20 Speakers
Speakers
Bernard Aschwanden is a publishing technologies expert and author. Acered trainer, he teaches XML, DITA, CMS technology, and structured
authoring. He works with clients to analyze and convert legacy
documentaon, review workow, plan for and implement minimalist
documentaon, and idenfy best pracces in technical communicaons.
Bernard Aschwanden
Barrie Byron
MollyeBarre
Nicky Bleiel
Mollye Barre is a veteran content management and technical
communicaon consultant at ClearPath, where she develops strategies for
opmizing content, improving the authoring environment, and planning
for business connuity. In her work with technical publicaon groups to
implement XML-based content management systems, Mollye presents
vendor-neutral content management opons that focus on business case,
document and workow analysis, single-source wring, and translaon.
Mollye has implemented XML-based content management systems for both
print and online delivery and is a long-me FrameMaker user. Non-prot
roles include Markeng Communicaon Director CM Pros, Editor-In-Chief
TC BoK, STC Wisconsin Chapter President, and chapter mentoring program
founder.
Nicky Bleiel is the Lead Informaon Developer for Doc-To-Help. She has
16 years of experience in technical communicaon; wring and designing
informaon for soware products in the documentaon, media, industrial
automaon, simulaon, and pharmaceucal industries. She is a Director-At-
Large of the Society for Technical Communicaon and has presented talks
at the STC Summit, WritersUA, tcworld, LavaCon, and DocTrain on many
topics, including embedded help, tools and technologies, user assistance
design, single sourcing, wikis, Web 2.0, and convergence technical
communicaon.
Barrie Byron is a technical writer with more than 25 years of professional
experience, with a long history of STC membership. She is an STC Associate
Fellow, a frequent presenter at STC meengs including the Summit,
and an experienced public speaker. Barrie is currently the Philadelphia
Metro Chapter compeon manager, and is Past President of Princeton
Toastmasters. Barrie is passionate about learning and sharing knowledge.
With more than four years as a remote worker, Barrie has a track record
of developing technical informaon that is accurate and on me. She has
earned the privilege of remotely working in home oces in New Jersey and
south Florida.
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21Speakers
Amy Friend
AnnGrove
Donald Dinero
Alan Houser
TimGrantham
Donald A. Dinero, PE, CPIM, is the principal of TWI Learning Partnership,
Rochester, NY. His BSME is from the University of Rochester, and his MBA
and MS (Career and HR Development) degrees are from RIT. His clients
include IBM, Toyoda Gosei Corporaon, and the Irish Centre for Business
Excellence. He has over 40 years of experience in manufacturing in posions
in management and engineering.
His book Training Within Industry - The Foundaon of Lean, published
by Producvity Press 2005, won a Shingo Prize for research in 2006. His
book TWI Case Studies - Standard Work, Connuous Improvement, and
Teamwork, will be published in April 2011.
Amy Friend has worked in the eld of technical communicaons for more than
15 years. Her team is in the process of establishing a Tech Communicaon
Quality Management System so that it aligns with the company. Amy is a
Cered Black Belt.
Tim Grantham, Front Runner Trainings DITA Program Manager, has been an
award-winning professional writer, documentaon manager, and publishing
automaon consultant for twenty-three years. He has designed and
implemented DITA-based publishing systems for small soware companies
and large government organizaons. A senior member of the STC, he is also
an acve, contribung member of the OASIS DITA Technical Commiee,
helping to make DITA easier to apply to the development and publishing of
mainstream business content.
Ann Grove is a 12-year work-at-home professional, and the president of and
lead consultant for a technical communicaons company, Logical Wring
Soluons, Inc. She is a senior member of STC who is currently serving on the
Globalizaon Audit Commiee, having lled various leadership posions at
the chapter level for the last 10 years. Her favorite presentaon topics are
successful consulng, and the strategic use of social media.
Alan Houser is a disnguished consultant and trainer in the elds of XML,
XML technologies, publishing workows, and authoring and publishing tools.Alan holds an M.A. in Professional Wring and a B.S. in Electrical Engineering
from Carnegie Mellon University. Alan is a Fellow of the Society for Technical
Communicaon, a member of the OASIS DITA Technical Commiee, and
a popular presenter at technical communicaon conferences around the
globe. Alan is currently serving the STC as conference manager for the 2011
STC Summit, and is a candidate for STC vice president, 2011-2012.
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22 Speakers
Pamela Kostur is a partner in Parallax Communicaons in Toronto, ON,
Canada. Pamelas experse is in aligning content with users needs and
business requirements. She focuses on content reuse, content management
strategies, usability, structured wring, and content development. Her
goal is always consistently structured content for opmum usability and
opmum value to the organizaon.
Pamela has been wring professionally for over 20 years and has
authored several arcles, taught workshops, and presented on topics
such as miscommunicaon, usability, content management, informaon
architecture, wring for reuse, and structured wring. Pamela also
coauthored Managing Enterprise Content: A Unied Content Strategy (New
Riders, 2002).
Pamela Kostur
John Lukes
KrisLeach
Bryan Lynn
Karl Heinz Kremer Karl Heinz Kremer is the owner of KHKonsulng LLC and is performing PDF
Acrobacs Without a Net on a daily basis by helping customers get the most
out of Adobe Acrobat and PDF. This is done by either providing training
or custom soware development services. Karl Heinz has 15 years of
experience working in the PDF environment for companies large and small.
He is an Adobe Cered Expert (ACE) for Acrobat.
Kris Leach is a contract technical communicator in Chicago with experience
documenng complex soware and conducng grassroots customer
research. She served as Vice President and President of the Suncoast Chapter
when she lived in Florida. Kris blogs about her professional epiphanies at
WhyTechComm.com.
John Lukes has worked in technical communicaons since before doing
graduate studies in Communicaons Design. John holds a cercate in
Quality Systems and Team Training from the University of California. As a
member of the technical training department at Sun Microsystems, John
established and facilitated crossfunconal process improvement teams in
manufacturing which saved the company millions over a three year period.
John joined a subsidiary of Kodak Health Imaging in early 2000, and was
relocated to the Rochester area in 2004.
Bryan Lynn is co-founder and lead technologist with ThirtySix Soware,
a soware soluons provider that specializes in delivering content
management soluons on the Microso plaorm. ThirtySix Soware, based
in Indianapolis, Indiana, helps organizaons to more eciently manage their
content by maximizing their exisng investment in Microso technologies.
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23Speakers
Neil Perlin
Hannah Morgan
Rich Maggiani Rich Maggiani (rich.maggiani@solari.net) is a Communicaon Consultant,
an STC Fellow, and an STC Board Director. He is the founder of Solari Com -
municaon (hp://www.solari.net), a full-service corporate communica-
on agency. Rich writes the Social Media Insights column for Intercom;
the Toward Humanity blog (hp://www.solari.net/toward-humanity/); and
arcles and posion papers on communicaon topics. He presents regu-
larly at professional conferences, including PCOC, ASTD, IEEE, WritersUA,
and the STC Summit. Philosophically, Rich views the world as metaphor, as
that enables clarity in an otherwise noisy world. Rich applies the resultant
simple, clear communicaon to enlighten and bring people together toward
a common goal.
Hannah Morgan is a career strategist and founder of CareerSherpa.net. She
is an energec, compassionate conveyer of no-nonsense career advice. Her
mission is to educate and movate people to manage their careers. Hannah
has delivered presentaons and workshops to thousands of people andtruly enjoys the opportunity to get people thinking. Hannah has over 10
years of experience inspiring all levels of employees to be proacve in their
careers and in their pursuit of new careers.
Hannah shares informaon on the latest career management and job
search trends on her blog, careersherpa.net, and several other sites such as
HerRochester; Career Collecve, a community of naonally known expert
career advisors and resume wring professionals; and Brand-Yourself.
com. When Hannah isnt wring, you can nd her delivering workshops or
presentaons designed to be a reality check for anyone working today.
Hannah is acve on Twier (@careersherpa), LinkedIn, and Facebook. Her
use and understanding of social media have helped her grow her brand and
has beneed many of her clients.
Neil Perlin has 32 years of experience in technical communicaon, with 25
in training, consulng, and development for various types of online formats
and tools including WinHelp, HTML Help, CE Help, RoboHelp, ForeHelp,
Flare, and more. Neil is a columnist and a frequent speaker for STC and
other groups, the creator and manager of the Beyond the Bleeding Edge
stem at the STC summit, and an STC Fellow.
Neil is a Madcap Cered Instructor for Flare and Mimic, and an Adobe-
Cered Instructor for RoboHelp and Capvate. He provides training,
consulng, and development for online help and documentaon, Flare,
RoboHelp, Mimic, Capvate, XML, single sourcing, and structured authoring
through Hyper/Word Services of Tewksbury, MA.
Neil can be reached at nperlin@concentric.net and www.hyperword.com.
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24 Speakers
As Director, Global Client Soluons at Language Intelligence, Lisa Pietrangeli
works with clients to develop internaonalizaon strategies for all stages
of the content development process, including authoring, terminology
management, XML implementaon, translaon and output nalizaon.
Lisa Pietrangeli
Harry has been Vasont Systems Eastern Regional Manager since September,
2007. He covers accounts in the eastern United States and Canada. His
customers include BTI Systems, Elsevier, GE Healthcare, Merck Sharp &
Dohme, Joy Global, Raytheon, and Tekelec. Harry brings 30 years experience
in Technical Documentaon to Vasont. He has been working with markup
technologies since the 1980s, and he began using XML in 1993.
At Vasont, Harry has been dealing with the ever increasing demand for
soware-as-a-service (SaaS) hosted systems in addion to the tradional
server and seat licensing sales. He is responsible for helping potenal
clients dene their content management goals and requirements
through assistance with cost benet analysis and discussions with senior
management, as well as through presentaons and proposals. He also
works with the technical team to associate client needs with Vasont CMS
capabilies.
Harry lives on Long Island with his wife Carole, a former ight aendant.
Harry Porthouse
Judy Shenouda
Paul Stoecklein
Judy Shenouda is owner of Shenouda Associates Inc., which provides wring
and editorial services, stang services, and products and presentaons to
corporate and business clients. Judy earned a BA degree in English and
Secondary Educaon from SUNY at Bualo and an MA degree in Literacy
Journalism from S.I. Newhouse School of Public Communicaons at
Syracuse University. In her aliaon with Toastmasters Internaonal, Judy
has gained recognion as a Competent Communicator (CC), an Advanced
Communicator Bronze (ACB), a Competent Leader (CL), and an Advanced
Leader Bronze (ALB). Judy is a frequent presenter at local, naonal, and
internaonal conferences.
Paul Stoecklein has over 20 years of experience as a writer, editor, and
documentaon specialist. He has worked for a wide range of companies,including Anheuser-Busch, Edward Jones, and eHelp Corporaon, where he
was a member of both the RoboHelp and RoboHelp for FrameMaker teams.
Since the formaon of MadCap Soware in early 2005, Paul has headed its
technical wring department. He is also the author of three books.
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25Speakers
Marilyn Woelk
Leigh White Leigh White is a technical communicator with over 18 years of experience
as a content creator and informaon architect. She is primarily interested
in helping small technical publicaon groups leverage exisng tools and
improve processes to maximize content reuse, improve eciency, increase
oerings, and save their sanity. Leigh advocates that eecve technical
communicators must be more than writers; they must also be part
programmer, part designer, and part project manager.
Leigh is a devotee of structured documentaon and believes that DITA might
just save the world. Her other professional interests include FrameMaker
template/EDD design and DITA Open Toolkit customizaon.
Marilyn Woelk is currently Co-VP/Spectrum Co-chair for the Rochester
Chapter of STC, and President of Wingz Creave & Technical Group, Inc. With
her combined experience from this company and her previous company, she
has over 20 years of experience as a writer, editor, instruconal designer,
publicaons manager, and communicaons consultant for such clients as
the Eastman Kodak Co. (Agency of Record), Xerox Corp. (Preferred Vendor),
Heidelberg LLC, the U.S. Postal Service, EDS, and Fujilm. She has created
or managed communicaons that received awards and recognion from
clients, and agencies such as the EPA. Marilyn was the 2008 winner of the
Barbara Knight Most Valuable Member Award for STC Rochester.
Marilyn is experienced in developing markeng and technical communica-
ons for highly complex subjects, such as IT, digital imaging, and chemical
processes.
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28 Publicaons Compeon
Summit Awards
Compeon Manager Pam Greeneld
Judging Coordinator Jan Peartree
Judges Kae Atkinson
Doug Eaton
Amy Friend
Pam Greeneld
Pat Jones
Bob Krentsa
Elaine Lanni
Anne McNelis
Jan Peartree
Lisa Pietrangeli
Roger Ribert
Kait Schuh
Chris Sloyer
Debra Taylor
Ben Woelk
The 49th annual chapter compeon for technical documentaon was another success!We received entries from across the Northeast, which included a broad range of industries.
Thank you to this years volunteers!
AwardVolunteers
Special thanks to Ginny Skinner-Linnenberg for coordinang the facilies for us at Nazareth
College for Consensus Judging Day!
Parcipang in judging the annual compeon is a great way to gain exposure to all kinds
of technical documentaon, as well as networking and learning!
Award-winning entries are on display in the keynote speaker area, (rooms 2230 and2240). For more informaon on the local compeon, see stc-rochester.org/category/
local-acvies/compeons/.
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29Publicaons Compeon
Entry Company Category Submier Contributor(s)
DisnguishedTechnicalCommunicaonAward
ExcellenceAwards
Entry Company Category Submier Contributor(s)
Xerox Color 800/1000 Presses
BrochureXerox Corporaon Promoonal --------
Xerox Creave Communicaons
Group
Fundamentals of Imaging
Technology
Novatek
CommunicaonsInstruconal --------
Je Denmark
Sue Inzero
Dave McClelland
Patricia Roesch
Debra Stamp
Quick Reference Guide for
Worldwide WirelessInfo Direcons, Inc. User Support --------
Heather Ferrin-Germani
Elaine Lanni
Beth Noble
Dennis Swarthout
Pam Laycock
Vital Signs Monitor 6000
Series Quick Reference CardWelch Allyn, Inc. User Support --------
Bobbi Werner
Corrie Baum
Merit Awards
Entry Company Category Submier Contributor(s)
Customizing Line Circuit
OperaonREDCOM Laboratories User Support -------- Technical Publicaons Team
Engineers Can Write!RIT Center for
Muldisciplinary
Studies
Informaonal --------Tom Moran
Georgia Stelluto (IEEE-USA)
MarkView 6.5 System Upgrade
Guide for Oracle E-Business
Suite
Kofax, Inc User Support -------- Deborah Holmes
MarkView AP Advisor
Operaon and AdministraonKofax, Inc Informaonal --------
Anna Pra
Taryn Light
The Wallace Centers
Supported Technologies Portal& Wiki Spaces
RIT User Support --------
Jessica Hooper
Kae McDonald
James DeWiRandall Church
Xerox Mobile Print Soluon Xerox Corporaon User Support --------Brian Laing
Orilee Ireland-Delfs
Xerox Color 800/1000
Presses Clear Dry Ink
Design Guide
Xerox Corporaon User Support -------- Maryann Fuhrmann
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30 Rochester Chapter Leaders
Rochester Chapter Leaders
President Ben WoelkCo-vice president Je Mehr
Co-vice president Marilyn Woelk
Treasurer Rita Cronise
Recording Secretary Heather Ferrin-Germani
Membership Stephany Fuchs
Educaon Betsy Chrisansen
Programs Carmel Priore-Garlock
Publicaons Compeon Pam Greeneld
Employment Melanie Blank
Proof Sheet Editor Kathy Porray
Nominaons Stephany FuchsMember-at-large Lisa Pietrangeli
Council2010-2011
SpectrumCommiee Spectrum Co-chairs Marilyn Woelk
Je Mehr
Program Lori Meyer, chair
Rita Cronise
Nita Beck (Proceedings)
Registraon Estelle Holloway
Facilies Je Mehr
Marilyn WoelkTom Moran
Hospitality Jan Peartree, chair
Kathy Porray
Anne McNelis
Printed Program Karyn Lewis
Marilyn Woelk
Publicaons Compeon Pam Greeneld
Facilitators and Evaluaon Commiee
Educaon Commiee
Public Relaons/Graphic Art Kait Schuh
Sponsorship Lisa Pietrangeli
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31Supporters
Supporters
The Spectrum 2011 commiee thanks the following businesses and organizaons for theirgenerous contribuons, including sponsorship of goodie bags, donaons of goodie bag
items, ash drives, and door prizes, parcipaon as vendors in the exhibion area, adver-
sing in our program materials, and sponsorship of the Spectrum printed program.
Adobe Systems Sponsor
MadCapSoware Sponsor
Vendor
RochesterInstuteofTechnology Sponsor
Seneca College Sponsor
AdvancedLanguageTranslaon Sponsor
Langauge Intelligence Sponsor
Front Runner Training Sponsor
ThirtySixSoware Vendor
VasontSystems Vendor
Publishing Smarter Adverser
ParallaxCommunicaons Adverser
XeroxCorporaon Sponsor
ComponentOne/Doc To Help. .
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VisitorInformationCenter
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NOTE:Theenreooriswheelchairaccesibleincludingrestrooms,phones,anddrinkingfountains.
TheDisplayareasincludevendors,theSTCRochesterinformaontab
le,andstudentporolios.
Lobby
Registraon
Displays
Displays
2140
Professional
Development
2120
Workplace
Skills
KeynoteRoom
KeynotePresentaon
AwardsLuncheon
SummitAwardDisplays
DITAShortSessions
RITDisplays
BreakoutRooms&Displays
BreakoutRooms&Displays
Phones
2130
Management
Methodologies
2150
Tools&
Technolgies
2170
Innovave
Technical
Products&
Services
Restrooms
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TECHNICAL COMMUNICATION(GRADUATE CERTIFICATE)Become an in-demand writer, editor, content provider or documentation
specialist in the rapidly-growing feld o proessional technical communication.
Senecas intensive eight-month, two-semester program involves the
comprehensive study o advanced inormation development and publishing
technologies relevant to communicating technical material to broad audiences.
Write your way to career success.
Our Program
Code: TECC
Campus: Seneca @ York
Credential Awarded: Ontario College Graduate Certifcate
Duration: 1 year (2 semesters + co-op)
Start Date: Fall
www.senecac.on.ca/fulltime/TECC.html
SCHOOL OF
ENGLISH AND LIBERAL STUDIES
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WHAT YOULL LEARN
Senecas Technical Communication (TECC) program
provides the specialized training required to work as a
proessional technical communicator in a wide range o
felds, including: computer applications and development,
banking and fnance, telecommunications, engineering,
health and nutrition, aerospace, manuacturing,
environment and resources management.
Technical writers and content developers have a directimpact on making inormation accessible to people who
need to know how to perorm a task, solve a problem, or
answer a question. They create product-user documents,
reerence manuals, templates, on-line help fles, web
pages, instructional and procedural documents, and
various marketing and organizational materials.
Semester 1 Subject Name Hrs/Wk
TCN 700 Technical Writing I 3
TCN 701 The Technical Communicator 3
TCN 705 Inormation Technology 4
TCN 707 Editing and Style 3
TCN 708 Coding or Web Design and or Applications 3
TCN 709* FrameMaker I 3
CPP 100 Co-op Proessional Theory 1
Semester 2 Subject Name Hrs/Wk
TCN 800 Technical Writing II 3
TCN 806 Web-Based Training and Multimedia 3
TCN 807 Document Design 3
TCN 808* FrameMaker II 3
TCN 809* Employment and Business Pract ices 3
TCN 810* Web Design II 3
TCN 811 Single Sourcing and Modular Writing 2
CPP 200 Co-op Proessional Practice 2
* Full credit subjects oered in 7 weeks.
WHAT YOULL NEED
This program is specifcally designed or applicants
with a degree or a three-year diploma rom a
recognized post-secondary institution, or documented
relevant work experience including reerences.
Applicants will be tested or English profciency
at the college level and computer literacy.
CO-OP
A our-month co-op work term provides valuable
on-the-job experience to qualifed students. The co-op
term ollows the frst semester, and students receive
additional training or the job application and interview
process. We invest heavily in our TECC students.
Thereore, seating is strictly limited.
APPLY NOWwww.yourfuture.senecacollege.caor visit the Ontario College ApplicationService website at ontariocolleges.ca
TECHNICAL COMMUNICATION (TECC) GRADUATE CERTIFICATE PROGRAM
In an increasingly complex technological world, the need or clear, concise, and plain language
inormation is greater than ever. From user instructions to online help, website content and institutional
policy inormation, Technical Communicators acquire, shape and convey dense technical material in away that makes it easy to understand.
CONTACT US
Program Co-ordinator, Beth Agnew
416.491.5050 x3133
Beth.Agnew@senecac.on.ca
www.senecac.on.ca/fulltime/TECC.html
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39Acknowledgments
Acknowledgments
Acknowledgments:
The Rochester Chapter of STC and the Spectrum Commiee would like to thank our
conference partners, the RIT Department of Communicaon, including:
Bruce Ausn, Chairman and Professor, for helping to fund Spectrum 2011.
Pat Scanlon, Coordinator for Undergraduate Programs and Professor, for helping
us obtain student volunteers and funding for the conference, and for working out
a variety of details to help make the conference successful.
The student volunteers.
We also would like to thank those at RIT who helped us plan and promote the conference,
including:
Lauren Kelly, Associate Director, Conference and Special Events, Government and
Community Aairs, for her help in planning conference details.
Neil Kromer, Operaons Manager, CIMS, for his help in arranging conference
facilies.
Michelle Cometa, Sr. News Specialist at RIT University News Services, for her help
in promong Spectrum2011.
Inclosing:
Thank you for aending Spectrum2011! We hope that you enjoyed the conference, and
will parcipate in STC Rochester acvies in the future! Please check out our website for
Rochester chapter meeng and event informaon at www.stc-rochester.org.
For quesons or further informaon regarding this years Spectrum conference, you
can e-mail us at spectrum@stc-rochester.org . We hope to see you again, next year at
Spectrum 2012!
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