View
216
Download
0
Category
Preview:
Citation preview
ONLINEADVERTISING
2017RATE CARD
@StandardKenya
digitalsales@standardmedia.co.keThe Standard Media Group
W W W . S TA N D A R D M E D I A . C O . K E
IMPRESSIONS
PAGE VISITS
DWELL TIME
DESKTOP TRAFFIC
MOBILE TRAFFIC
FEMALE USERS
MALE USERS
UNIQUE VISITS
700,000,000number of impressions
63,600,000number of page visits
00:08:50
30%
people last for more thanone minute
views throughdesktop
70%views throughmobile
74.2%
percentage of female audience25.8%
percentage of male audience
3,500,000unique visitors
facebook Likes
KTN Kenya - 2.7 millionStandard Kenya - 1.2 million
SDE - 4 MillionGameYetu - 251,000Evewoman - 120,000
@KTNKenya - 1.23 million@Standard Kenya - 705,000
@SDE - 31,000@GameYetu - 67,000@Evewoman - 20,000
20%
STANDARD DIGITAL STATISTICS PER MONTH
Twitter Followers
W W W . S TA N D A R D M E D I A . C O . K E
IMPRESSIONS
PAGE VISITS
DWELL TIME
DESKTOP TRAFFIC
MOBILE TRAFFIC
FEMALE USERS
MALE USERS
UNIQUE VISITS
700,000,000number of impressions
13.1 millionnumber of page visits
00:07:35
27%
people last for more thanone minute
click through rate
73%views throughdesktop
36.4%percentage of female audience
63.6%percentage of male audience
1.4 million unique visitors
4 Millionfacebook likes
SDE STATISTICS PER MONTH
31,000SDE
W W W . S D E . C O . K E
MAIN WEBSITE BANNER ADVERTISINGMonthly banner rates in Kshs
Homepage - Prime Slots
Homepage - Non Prime Slots
Leader board 1 728px by 90px 1 Fig 1* 300,000
Square banner 1 300px by 250px 1 Fig 2*
Fig 3 ,5 & 6*
Fig 4 & 7*
300,000
250,000
250,000
Leaderboard 2 728px by 90px 3
Square banner 2 300px by 250px 2
Category Homepage - Prime Slots
Fig 8* 300,000Leaderboard 1 728px by 90px 1
Article pages - Prime Slots
Fig 12* 300,000Leaderboard 1 728px by 90px 1
Category Homepage - Non Prime Slots
Fig 9 & 11* 250,000Square banner 1 300px by 250px 2
Article pages - Non Prime Slots
Fig 14, 15 & 16* 250,000Square banner 2 300px by 250px 3
Fig 13* 300,000Square banner 1 300px by 250px 1
PAGE POSITION AD SIZE SLOT AVAILABLE REFERENCE* PRICE(KSHS)
W W W . S TA N D A R D M E D I A . C O . K E
SDE WEBSITE BANNER ADVERTISINGMonthly banner rates in Kshs
SDE Homepage - Prime Slots
SDE Homepage - Non Prime Slots
SDE Category page - Prime Slots
Leader board 1 728px by 90px 1 Fig 17* 300,000
Square banner 1 300px by 250px 1 Fig 18*
Fig 19*
Fig 20*
300,000
300,000
250,000
Leaderboard 2 728px by 90px 1
Fig 21* 250,000Large Tower 300px by 600px 1
Square banner 2 300px by 250px 1
Fig 23* 250,000Leaderboard 2 728px by 90px 1
Fig 25* 300,000Leaderboard 1 728px by 90px 1
Fig 22* 300,000Leaderboard 1 728px by 90px 7
SDE Category page - Non Prime Slots
SDE Article page - Prime Slots
Fig 24* 250,000Square banner 1 300px by 250px 1
Fig 28 & 29* 250,0002
SDE Article page - Non Prime Slots
Fig 27* 250,0001
Fig 26* 300,000Square banner 1 300px by 250px 2
PAGE POSITION AD SIZE SLOT AVAILABLE REFERENCE* PRICE(KSHS)
W W W . S D E . C O . K E
Leaderboard 3 728px by 90px
Square banner 2 300px by 250px
Fig 31* 150,000Homepage Large tower 300px by 600px 1
Fig 32* 150,000Videopage Leaderboard 1 728px by 90px 1
Fig 1* 150,000Mobile Squarebanner 300px by 250px 1
Monthly banner rates in Kshs
Fig 30* 150,000Homepage Leaderboard 1 728px by 90px 1
PAGE POSITION AD SIZE SLOT AVAILABLE REFERENCE* PRICE(KSHS)
OTHER PAGES BANNER ADVERTISING
W W W . S TA N D A R D M E D I A . C O . K E
KTN News
Fig 36* 150,000728px by 90px 1
Fig 35* 150,000300px by 250px 1
Fig 37* 150,000300px by 250px 1
Fig 34* 150,000728px by 90px 1
EVE Woman
Fig 40* 150,000728px by 90px 1
Fig 39* 150,000300px by 250px 1
Fig 41* 150,000300px by 600px 1
Fig 38* 150,000728px by 90px 1
Ureport
Article page leaderboard 1
Homepage squarebanner 1
Article page Squarebanner
Homepage Leaderboard 1
Article page leaderboard 1
Homepage squarebanner 1
Article page Large Tower
Homepage Leaderboard 1
HomepageSquarebanner 300,0004
Monthly banner rates in Kshs
Standard banner size(300px by 250px)
MOBILE & OTHER BANNER ADVERTISING
W W W . S TA N D A R D M E D I A . C O . K E
MOBILE SITE RATES
Article pagesSquarebanner 300,0004
Inner pagesSquarebanner 350,0004
PAGE POSITION SLOTS PRICE
E - paper branding
Fig 42* 450,000Mobile app
Fig 43* 450,000Desktop
Special Executions
Social Media
Branding voice
Kshs 650,000
Stories generated by the client and curated by the digital team
Kshs 800,000Kshs 20,000 per postStories from the Digital team
*100% markup will be done for stories generated by Standard Digital*
( Minimum 1 story / video/image per week)
Native Advertising
Kshs 50,000Stories generated by the client
Kshs 100,000Stories from the Digital team
*100% markup will be done for stories generated by Standard Digital*
Package includes Social media promotion
Minimum reach 100,000 impressions*50% money paid is retained by Standard Group*
Video stitching
300,000Lifetime value
Live streaming
600,000Live streaming
BULK SMS
1 Ksh. Per SMS - with client database
2 Ksh. Per SMS - with Standard Group database
One story / Article/ Video/ Photo
CPC Value CPM Value Banner
Bottom riser $2.31 $0.39 400,000
Takeover/ Roadblock
$2.10 $0.35 400,000
Expandable $2.10 $0.35 400,000
*50% markup will be done for special executionsthat require website modification*
Campus toursOver 4,000 students4 A-list artists | 5 B - List artistsCredible universities | Media coverage
Kshs 1,000,000Within Nairobi
Kshs 1,200,000Outside Nairobi
Recommended