Starting The Conversation about Research Promotion: Tools ... · Building Community . Internal and...

University RelationsMelinda Knox, Associate Director, Research Profile and Initiatives

Anne Craig, Media Relations OfficerKayla Dettinger, Research Promotion Coordinator

Starting The Conversation about Research Promotion: Tools for Promoting your Research

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Differentiating our Research

Common strategic focus and language

Differentiated research identity and messaging

Identify 5-10 key and emerging areas of research to focus efforts

Develop differentiated research positioning and key message toolkit

Identify and engage research influencers

Adoption of messaging by stakeholders and across communications channels

Positive responses around research in future reputation and brand audits

Leveraging Digital

New platforms and resources to distribute

our research stories

Amplified visibility, influence, and share

of voice

Build a research website to lead integrated campaigns and host content from digital newsletter Promote Relationship w The Conversation CanadaIncrease engagement @queensuresearch

Increase website engagement by 50% in first 6 months after launch

5,000 recipients of digital newsletter in year 1

75 pieces/year in TCC

Grow Twitter following to 5,000 in 2019; 10,000 by 2020

Building Community

Internal and external

stakeholder engagement

Internal community of supporters and

champions; Queen’s as a research leader and

‘problem solver,’ externally

Visual representations of research on campus and in the communityCreate KM opportunities (Art of Research, BDwK)Profile-building events with funders and alumni (Hill Day, The Walrus)Establish regular touchpoints

3+ profile-building external events/year; participation and further engagementIncreased faculty participation in KM and reporting to fundersArt of Research exhibit at 25 locations in 2019

Mission: Increase and enhance Queen’s research reputation

Plan’s Strategic Approach

Key Objectives

Concrete Outcomes

Specific Acts(Highlights)

KPIs(Selection)*measurement and evaluation to begin in 2019

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Timeline and Major Milestones: 2018-2022

START UP – 2018

• Baseline Reputation Research and Brand Audit (2016)

• Development, approval, and endorsementof plan with budget allocation

• Completion of start-up activities and initial implementation of tactics

• Content creation and compilation

AWARENESS – 2018-2019

CONSIDERATION/CONVERSION – 2019-2022+

• Tool assessment and implementation, and activation of tactics

• Development of KPIs

• Secure core funding (Budget 2019-2020)

• Build networks and strong alliances with faculties, research institutes, and partners

• Ongoing measurementof KPIs; assessment and evaluation of activities, amplifying and evolving

• Fundamental output: Reputational Research and Brand Audit

INCREASED RESEARCH REPU

TATION

PROCESS AND REPORTING

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Research Communications and Engagement Plan: Execution

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Research Communications and Engagement Plan: Execution

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Research Promotion for Knowledge Dissemination

RESEARCHOUTPUT

Patents and commercializa

-tion Digital and social media

(Twitter; podcasts LinkedIn;

Facebook)

Non-traditional

news outlets (The

Conversation; Medium)

Media expert and

op-edsPublic lectures,

government relations,

and outreach events

Partnerships and

collaborations

Conference presentations

Publishing: peer-

reviewed journal/book

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RESEARCH RADIO:

Blind Date with Knowledge

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Social Media Amplification

• Stay tuned for Season 3

• Partnership with CFRC 101.9FM

• Barry Kaplan, Community Host

• Pre-recorded 15 minutes

• Podcast streaming

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Academic rigour, journalistic flair

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What is The Conversation?

• Largest network of global expertise in research and scholarly activity

• Launched in 2011 in Australia and now has nine affiliate sites: US, UK, France, Spain, Indonesia, Africa, New Zealand, Global Perspectives, La Conversation (Canadian French-language edition)

• 90 commissioning editors and 83,000-plus academics registered as contributing authors

• 4.5 million visits to the website, 38.5 million monthly reads through republication via creative commons globally, and 22,000 republishers including respected international media

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Starting The Conversation in Canada

• In 2016, UBC School of Journalism Professors Mary-Lynn Young and Alfred Hermida receive $200,000 from SSHRC to support the launch of a national version of the globally successful non-profit academic journalism site

• The Conversation Canada partners with Canadian Press/La Presse Canadienne to disseminate website content

• Scott White, editor-in-chief of the Canadian Press/La Presse Canadienne, signs on as The Conversation Canada’sfirst editor

• Soft-launch Spring 2017 with official launch in Fall 2017 – Queen’s is founding member

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Queen’s Stats:

152 ARTICLES BY 98 QUEEN’S RESEARCHERS OVER 2M READS WORLDWIDE

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Researcher Success

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The Conversation’s Impact

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Media Relations at Queen’s

• Proactive Pitching

• Managing Media Requests

• Media Training

• Managing Media Events

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Media and Knowledge Mobilization

• Speaking with the media boosts your public profile & that of your research

• Exposure can impact a host of your needs: research funding, invitations to speak at

conferences, employment opportunities

• Enhances your credibility as a subject-matter expert

• A positive profile helps the university to attract more students and more funding

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How can Queen’s Researchers Engage?

• Register as an author at theconversation.com/ca and pitch your idea

• Follow us on Twitter: @QueensUResearch

• Visit the Queen’s Media Centre: queensu.ca/gazette/media

• Contacts:

Melinda Knox

Associate Director, Research Profile and Initiatives

knoxm@queensu.ca

Anne Craig

Media Relations Officer

anne.craig@queensu.ca

Kayla Dettinger

Research Promotion Coordinator

kvd1@queensu.ca