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26.12.2012
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Alex@Coman.org Tel:(972)3-510-1768 -1- WWW.Coman.Org ARENA
ARENA Copyright 2008 Alex Coman
Cost per acquisition: $233-$388
For a $99 product. Fail.
Trailing 30 days (Apr 2010) : users sent
2.8 million direct referral invites
Increase in recall jumped to 16% when ads
included mentions of friends who were brand fans,
and 30% when the ads coincided with a similar
mention in users' news feeds.
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