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The “Stop Smoking Bans” Community is an active community that promotes events and protests to fight against smoking bans. We have international presence. We organize parties and events in the most important cities around the world. The access to the community is open for all smokers and their supporters. Additionally, the campaign invites people to participate through the website by sending their most creative photos and writing a statement about good smokers. People could also participate by shooting themselves and writing their statements on the touch screen inside photo booths located on malls, train stations, parties and at the principal streets in diverse metropolis. All pictures and statements participate automatically on a contest. The best photos and statements are part of the global campaign for the “Stop Smoking Bans” Community.
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STOP SMOKING BANS
Paola Piroddi & Jimena Dupré
Master in Corporate CommunicationUniversity of Applied Sciences Vorarlberg
WS 2011
Pro-smokingPro-freedom
GOAL
To bring people together in a global community that fights against smoking bans.
ARGUMENTS
There is a lack of smoker’s communities with international presence. We offer smokers a sense of “community” and the possibility to do something for defending their freedom.
CLIENT
”Stop Smoking Bans” Community
TARGET GROUP Primary: smokers between 18-40 years oldSecondary: 41 years old and on
1st ST AGE A (2 months )
To involve and motivate people for joining the initiative.
Posters with mirror BrochurePostcards without pictureFlyers for cigarette boxesButtonStickers T-ShirtDrink coastersPhoto boothEvents
WEBSITE
2nd ST AGE (3 months )
Printed and online campaign using the winning testimonials.
Posters (Bus stops, subway)Postcards with picturesAds in free newspapersExhibition in cities and website
PLANNING
To collect testimonials and keep promoting the campaign .
Recolection of photos an dstatementsVoting of best photos and statements
1st ST AGE B
Photo and data
Signature for the initiative against smoking bans
Website
http://www.wix.com/paolapiroddi/ban-the-bans
Website
JOINOUR
INITIATIVE
Interactive button for websites
Posters
Posters
First Stage
Promotional posters in the toilets of all restaurants and bars
Promotional posters in the subway
People can participate in the campaign by shooting themselves and writtingtheir statements on the touch screen inside the photo booth.
All pictures andstatements will appearon the screen outside and at the same time they will be publicatedon the website.
Photo Booth
Poster for parties
Promotional banners and stikers to protest against smoking bans
Promotional brochure (8x8 cm)
THE SMOKERS ´COMMUNITY
Invites you to fight against smoking bans!
Join the initiative by sending us your most
creative photo and writing a statement
about smoking.
Be pa rt of our global community!
AND YOU?
Promotional cards for cigarette packs (8x5,5 cm)
Postcards
STICKERS
Stickers
Beer coaster and Sticker
Buttons and T-shirts
Second Stage
Postcards
Poster applied on vending maquines
Poster in the subway
Exhibition of the winners
Thanks for your attention
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