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“Stopping the Attackers”“Stopping the Attackers”
Public Relations Strategies Against anti-business activists
Public Relations Strategies Against anti-business activists
Meet The Attackers Meet The Attackers
Activist attackers Agenda-driven foundations Trial lawyers Reporters Radical politicians & regulators
Activist attackers Agenda-driven foundations Trial lawyers Reporters Radical politicians & regulators
The AttackersMotivations
The AttackersMotivations
Power
$$$ Recruitment Notoriety Hatred of business, people,
democracy
Power
$$$ Recruitment Notoriety Hatred of business, people,
democracy
The Attackers Targets
The Attackers Targets
Corporations Products Free enterprise Free trade
Corporations Products Free enterprise Free trade
Private property Science Government
authority
Private property Science Government
authority
The AttackersWeapons
The AttackersWeapons
Propaganda Protests Boycotts Phony science
Propaganda Protests Boycotts Phony science
Lawsuits Shareholder
actions Shakedowns Property
destruction
Lawsuits Shareholder
actions Shakedowns Property
destruction
VillainsVillains
RWGs
Untrustworthy industries
Profit-driven CEOs
Government
RWGs
Untrustworthy industries
Profit-driven CEOs
Government
VindicatorsVindicators
Activist attackers Luddites & Nannies Anarchists & Marxists Agenda-driven foundations Trial lawyers & Activist juries Reporters Radical politicians & regulators
Activist attackers Luddites & Nannies Anarchists & Marxists Agenda-driven foundations Trial lawyers & Activist juries Reporters Radical politicians & regulators
Attack SuccessesAttack Successes
Animal Research
Mining
Alar Apples
Toxic Tampons
MTBE
Resource Development
Dental Fillings
Breast Implants
Polystyrene Packaging
Forest Products
MSG
PVC
ANWR
GMOs
Bisphenol-A
PhthalatesPhthalates
Why No Risk?Why No Risk?
Appeasing corporations Zero-risk lawyers Laws & Regs encourage attacks Biased & science-illiterate media Attackers are underestimated
Appeasing corporations Zero-risk lawyers Laws & Regs encourage attacks Biased & science-illiterate media Attackers are underestimated
What’s the solution?What’s the solution?
“You can get more with a smile, a kind word and a gun than with a smile and a kind word.”
— Al Capone
“You can get more with a smile, a kind word and a gun than with a smile and a kind word.”
— Al Capone
How To Fight?How To Fight?
Two-track attack . . . Drive up personally relevant benefits
and potential losses
Create risk for attackers, tear off their “mantle of virtue”
Two-track attack . . . Drive up personally relevant benefits
and potential losses
Create risk for attackers, tear off their “mantle of virtue”
How To Fight Back?How To Fight Back?
Gather intelligence who
real motivation
plans
Gather intelligence who
real motivation
plans
How to Fight Back?How to Fight Back?
Build allied coalitions
Fight like guerillas
Execute offensive strategies
Respond rapidly
Build allied coalitions
Fight like guerillas
Execute offensive strategies
Respond rapidly
How to Fight Back?How to Fight Back?
Launch surprise attacks– Third-party complaints
– Lawsuits
– Letters to funders
Launch surprise attacks– Third-party complaints
– Lawsuits
– Letters to funders
Do Not!Do Not!
• Pretend to be something you’re not
• Think you have a future with your attacker
• Do not think because you’re right you will win
• Pretend to be something you’re not
• Think you have a future with your attacker
• Do not think because you’re right you will win
Do!Do!
• Talk and attack
• Play hardball w/ the media
• Pay others to do your dirty work
• Talk and attack
• Play hardball w/ the media
• Pay others to do your dirty work
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