Stories from the future - SXSW Report

AND OTHER SEMI-RELATED TALES

future

Stories fromthe

What we learnt:

heaps.

seriously... Heaps.

4things we think YOU NEED TO learn too

but... there are

Part 1“why you should

thank your parents for letting you play

video games”

SOCIAL LAYER

GAME LAYER

The gamification of social situationshas been around for ages

socially the game element has become

do thing = get reward

Go to a certain place at a certaintime to do a certain thing

Farmville/tamagotchi

I want that because it makesme feel important

Amex Black card/Xbox achievements

Progress dictated by completing aseries of tasks

linked-in progress bar

profile 80% complete leveling up

Everyone has to work togetherto solve something

Referral engines like DIGG

APPOINTMENT DYNAMIC INFLUENCE & STATUS

PROGRESSION DYNAMIC COMMUNAL DISCOVERY

The reason WHY we play impactshow well we play.

the reason why we play impactshow well we play

SETH PRIEBATCSH TALKED ABOUT SCHOOL AS A SOCIAL GAME

The point system for this game is gradesand grades aren’t that exciting

LEVELS

YEARS TESTS TEACHERS

CHECKPOINTS RULEMAKERS

What if School had a more excitingleveling up system

An avatar that leveled up over time in a fantastic way torepresent your achievements. like a pokemon

what if school had a more exciting‘leveling up’ system

An avatar that levelled up over time in a fantastic way torepresent your achievements - like a Pokemon

it’s not a traditional ‘game’

but gaming theory, added tosomething boring to make it fun

communal discovery /collaborative gaming

let’s play one.

Everyone working together to solve something

GET ME OFF THISFREAKING PLANET!

The world is screwed - all the superheros have turned into zombies and are ravaging the earth. There are 12 rocket ships leaving earth in 5 minutes and they need to be !lled quickly.

GET ME OFF THISFREAKING PLANET!

RULES:The person sitting to your left has to be

- born in the same month- born on a day lower than the number of your day

COUNTDOWN TO LIFT-OFF05:00:00

The lesson:

1. The game layer already exists

2. we have ways to define and articulate it - use them

3. draw on your experience - use your childhood, your play-time, everything

Part 2

“clients are people too, and people want

to be awesome”

Clients are like you and me

GO to their job every day,and trying to make it not suck or be lame.

they’re generally not stupid

ask this of your client:

do you make it easy for yourcustomers to succeed ?

ask this of ourselves:

do we make it easy for ourcustomers to succeed ?

if no, or not always then:

do we make it easIER for ourcustomers to succeed ?

HOW

some social panels bri went toto find out...

are we not men? reaching new dads

“Dads want to be able to have educated discussions about what’s best for their kids”

Their two most popular posts stroller designand the best food for certain age groups

Are we not men. Reaching New Dads

“Honesty in parenting resonates with both sexes – but there’s more opportunity in the Dad market because most parenting messages target Moms.”

social marketing in regulated industries

Social Marketing in regulated Industries

People like their anonymity when it comes to sensitive topics like health and money.

Involve Laywers from the start when developing anything social - it makes it easier for them to say yes.

‘Little Social Wins’ can help you slowly build leverage internally but being safe ! large returns.

The lesson:

1. all clients can be awesome, bankers or beer merchants - All of them

2. knowledge is key - look for the less obvious insights

3. make it easy to succeed

Part 3“don’t be mean to

the internet, it knows you better

than you do”

think of the internetas one big friendlyrobot monster

and he likes toeat data

everything you search

places you go

things you buy

every social action

feeds the robot monster

and it’s learning more

for us, it raises many questions:

do you know how to find this data ?

do you know how to USE IT ?

HOW IS OUR BRAND DATA SEEN ?

Does it reflect the real you ?

Does it provide any value ?

Look at your last 10 updates

do these really reflect who you are ?

are they valuable to your audience ?

are you more interested in attracting people without considering the types of

followers you need ?

share or solve - don’t shrillthere’s no need to talk if don’t have a point

respond 99% of the time - sometimes people just want to feel like they’re being heard

if heard, they feel like they’re being included

The lesson:

1. everything is online, and forming a holistic digital version of you

2. data! data! data!

3. technology is there to may things better, but usually isn’t enough

Part 4“cats are cute,

captions are cool.cats with captions will always rule”

Know who these guys are ?

The Oatmeal’s key lessons:

It’s not about you, or your product

Find funny truths, and exploit them

Nobody wants to read heaps of copy

Know your audience and community

4chan’s key lessons:

People want shared experiences

Allow for a fluid identity

Build a community

Make stuff that is worth growing

Total budget expenditure for 4chan & Oatmeal:

$0

People tend to congregate around the same kinds of things.

It’s the same reasons certain films & TV series are always popular

The lesson:

1. your product isn’t funny. funny stuff is funny - know your audience

2. shock, humour, awe, absurdity, sex

3. visual brevity

4key things YOU NEED TO remember

gaming is everywhere, and will become moreengrained in what we do. play more games.

you want to be awesome. your client wantsto be awesome. let’s all be awesome together.

the internet is like a giant uber-robot who iseating up all the data. learn to use data.

you can’t make a “viral” - but you can certainlyencourage it. know your audience.

|

WE COULD QUITE LITERALLY KEEP GOING FOR DAYS.

Stuff we didn’t get to talk about:

User interaction design

but you should ask us about at some point if you have interest...

generational development

working like a software company

innovative banking

how to play shuffleboard

And more!

rapid prototyping

thanks.

bramian™