Stories, Stars & Stereotypes …or how you can empower your supporters to tell their stories...

Stories,Stars &Stereotypes…or how you can empower your supporters to tell their stories using Engaging Networks

Joe HallNational Campaigns Manager, Scope

How to get our supporters – mainly little connection to the issue – to put pressure on MPs?

Video animation

Promoted through website

Multiple emails to

supporters

Promoted via Scope

social media

Katie Price, MumsNet, GransNet

and others promoted

Infographic

Good for people close to cause and politically motivated

Struggled to get others

Impersonal

Email your MPwith template message…

Children

What could we do instead?

FamiliesWish they had better support

Christmas Stars

Event Snowflakes

Gifts

MPs

Disabled

Children

What could we do instead?

FamiliesWish they had better support

Christmas Stars

Event Snowflakes

Gifts

MPs

Disabled

Reaction from our supporters and staff

Reaction from MPs

Good for anyone – connection to cause or not

Got more people doing it with less time and less promotion

Very personal

Intrinsically enjoyable

Allows you to tell your own story

Data capture e-action – made to look attractive

Promote, promote, promote

Export data

Sort and clean data in Excel

Office print onto star template on card

Glitter, glue & cutting out 1,700 stars!

Bring to Parliament

We’ll print your message on a special star and bring it your MP in Parliament

Disabled children are missing out on vital support. Will you make a wish for them this Christmas? Please show you care.

Give it a concept &

make action

page look attractive

Show where their

messages will go

Ask a “why”

question

Give examples of what to

say & length

Simple call to action

Data capture e-action – made to look attractive

Sort and clean data in Excel

Export data

Office print onto star template on card

Glitter, glue & cutting out 1,700 stars!

Event in Parliament

Data capture e-action – made to look attractive

Sort and clean data in Excel

Export data

Office print onto star template on card

Glitter, glue & cutting out 1,700 stars!

Event in Parliament

Quantity

Where are we going with public campaign actions?

Quality

Neither

Both (the promised land)

What we’ve learnt since…

Most people see disabled people as a separate, homogenous, passive, hopeless group

Surprising, positive personal stories are one way to begin to change this stereotype

See blog.scope.org.uk/gamechangers for more on this research

What we’ve done since…

“I want this to be the time of my life – not the end of it”

“For my brother James”

“What did the Queen forget?”

Unbranding all our campaign emails – as much like a personal email as possible

Telling it from the heart

‘Lending’ our list to disabled people & families

Making a story out of campaign news

Inspiration

Questions?Ideas?

Or happy to talk afterwardsjoe.hall@scope.org.uk