Storm of the Century: Worldwide Krista Peterman. The Audience Tourists Travelers Parents Storm...

Storm of the Century: Worldwide

Krista Peterman

The Audience• Tourists• Travelers• Parents• Storm chasers• Just about anyone!

Purpose: Weather 24/7

The Weather Channel

• Blue and White• Calm • Fresh• Watery = precipitation

Search Bar

• Quick Access to Local Weather• Site Mapping• Web Access• Links to Other Information

Forecasts

Toolbar

• Serves needs of audience• Lures audience to other links• Attractive• User-friendly

CRAP

• Contrast- the colors presented on the page compliment

• Repetition- Insignia appears throughout

• Alignment- the text is aligned in a reasonable way

• Proximity- page is not setup awkwardly

Bringing Interest

• Cold/ Flu• School• Go Green• Traffic Safety

– All are there to catch audience’s attention

– Shows that it is more helpful than thought to be

Tourists/Travelers

• Audience benefits quite a bit• Trip Planners• Wedding Planners• Flight Delays• Climate • Weather in general

Worldwide Access

• Anyone can access• Easy to use• Easy to navigate• Weather available worldwide