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Strategic Internal Communications It starts with me. It starts with you.
Claire Holmes Kim LaPean
BC2
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What is internal communications communications?
Inside communications between an organization and its audiences.
h"p://www.allthingsic.com/blog/glossary/
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Why are we here? • Make Berkeley a great place to work • Start moving the culture • “It starts with me” = It starts with YOU
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Success feels like: • People feeling valued and included • More innovation • More productivity • Less turnover of the right people • Strategies taking hold • External audiences taking notice • “This is a great place to work”
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Five essential elements 1. Lead from where you are 2. Support your direct line of sight 3. Frame internal communication around
“know/feel/do” – what do I want my audience to know, feel and do? (See BC2 2013)
4. Build Trust, Pride and Joy (tpj) 5. Don’t reinvent the wheel
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Cornerstones of Great Places to Work • Trust • Pride • Joy
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Trust
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What builds trust?
• Trust = reliability • Do what you say you are going to do • Feedback loop: listening, not just talking • Consistency • Engagement
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Edelman 2014 Trust Barometer
People perceive an institution to be more credible than the people in charge
• 50% trust an organization to do what is right • 20% trust the leadership to tell the truth • 62% look to a “person like me” • Leaders lag at 43% as someone who is a
credible spokesperson
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Berkeley Employee Surveys: Three Key Themes
Organizational Impacts
1. The lack of effective internal communications is contributing to eroding support for key campus initiatives.
2. The lack of effective internal communications is contributing to, and in some instances, creating a stressful workplace.
Theme
1. Staff do not get the right information at the right time.
2. Staff are not actively engaged in two-way communication.
3. Staff lack trust in some channels of communication
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The most trusted source of information?
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THE BOSS / DIRECT SUPERVISOR
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THE BOSS / DIRECT SUPERVISOR
How do you support this person?
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The most effective means of internal communication?
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FACE TO
FACE Lead from where you stand
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TRUST in action How you build trust?
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Pride
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What is pride in the workplace?
• Achievement • Status • Mission • Values
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What builds pride?
• Affiliation with excellence • Mission/values – do you know the connection?
Where do you fit in? • Organizational pride
– How do I make a difference in my unit? – How do I make a difference as an individual?
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PRIDE in action What have you been most proud of?
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Joy
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What is Joy in the workplace?
• It’s about the fun! • Lightening up our environment • Celebrating achievements • Receiving acknowledgement • Feeling like you belong • Everyone wants to be seen
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JOY in action What was your most joyful moment at work?
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Why wouldn’t we all want to do this at Berkeley?
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What can you do
RIGHT NOW?
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Call to Action: How you build Trust, Joy, Pride? Our goal: Create a list of 50 ideas colleagues can take away TODAY to bring more trust, pride and joy to their workplace.
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Call to Action: How you build Trust, Joy, Pride? Your challenge: Take 5 minutes to list as many specific ideas for how you can bring TRUST, JOY, PRIDE to your workplace.
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Call to Action: How you build Trust, Joy, Pride? Thanks to you, campus communicators will have 50 ideas today!
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Five essential elements 1. Lead from where you are 2. Support your direct line of sight 3. Frame internal communication around
“know/feel/do” – what do I want my audience to know, feel and do? (See BC2 2013)
4. Build Trust, Pride and Joy 5. Don’t reinvent the wheel
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Let do this!
QUESTIONS? #sharebc2
#tpj
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