SUBWAY ppt

Strength The product sold is affordable price as per

INDIAN MARKET.

Ingredients of the product are flashed.

Stuck to the slogan “EAT FRESH” by

displaying fresh vegetables.

The AD designed with the teenagers gesture.

Weakness

Less attractive slogan. Instead “Refresh your taste” can be a better one.

Ad is too age specific.

No stress on product differentiation.

Very indirect message.

The New Concept

• Bank on strengths

• Remove weaknesses

• Survive Competition

All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.

EVERYTHING EVERY TIME DOES NOT HAPPEN BY CHANCE………….. Our consistent efforts make it happen !!!!!

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