Suns Media Recap

Public Relations

Monthly Breakdown of Coverage

Key Articles

Special Event Coverage

Key Pitches

Media Coverage Recap

Media Coverage Overview

September 2008- April 2009

Coverage Break Down: September

Online: 105Radio: 11Print: 9TV: 41

Total Hits: 166 Medium

54%

46%

Key Article: 268 Audition for National Anthem

As featured

on AZCentral.

com

Special Event: Suns Go Solar

54%

46%

Special Event: Suns Go Solar

54%

46%

As featured on

Forbes.com

As featured on AP.com

Special Event: Indian Wells Community Outreach

54%

46%

Special Event: Indian Wells Community Outreach

As featured on USAToday.co

m

Total Hits: 117 Medium

Coverage Break Down: October

55%

Online: 54Radio: 10Print: 13TV: 40

Key Article: Lopez: Dribbling his way to the top

As seen in Saturday Night

Magazine

Total Hits: 76 Medium

Coverage Break Down: November

Online: 40Radio: 4Print: 1TV: 11

82%

18%

Key Article: Celebrity Waiters

Total Hits: 32 Medium

Coverage Break Down: December

Online: 14Radio: 1Print: 5TV: 12

71%

29%

Key Articles: Shaq Donation, Dancers Calendar

As seen on ABC15.co

m

As seen on Fanster.c

om

Total Hits: 24 Medium

Coverage Break Down: January

Online: 13Print: 4TV: 7

92%

8%

Key Article: Stoudemire, Nash All-Star Appearance

As See on AZCentral.com

Special Event: NBA All-Star Light Rail Wrap

Special Event: NBA All-Star Light Rail Wrap

Online: 47Print: 2 TV: 10

Total Hits: 59 Medium

Special Event: NBA All-Star Light Rail Wrap

Key Media Pitch: Suns “Tweet Up”

As seen on Fanster.c

om

Total Hits: 55 Medium

Coverage Break Down: February

Online: 37Radio: 1Print: 7TV: 10

73%

27%

Key Article: Casino Arizona Half-Court Winner

Total Hits: 18 Medium

Coverage Break Down: March

Online: 13TV: 5

83%

17%

Key Article: Indian Wells Announcement

Special Event: Suns & Stars Gala

Special Event: Suns & Stars Gala

As seen in Arizona Foothills

As seen on NBA.com

Total Hits: 27 Medium

Coverage Break Down: April

Online: 24TV: 1

Print: 264%

36%

Key Article: Suns “Twackle”

Media Coverage Recap

September 2008- April 2009

Media Coverage Recap

Radio Promotional Partners

Radio Promotions

Bud Light Concert Series

Phoenix Suns College Night

KDKB Guys Night Out

Show Us Your Planet Orange

Home Court Supremacy Leader

Mission Orange

KOOL Uncorked

MOViN 97.5 Singles Night

The Edge 103.9

Bud Light Concert Series:

(5) Suns Home Games

The Edge was on-site prior to each Friday home game.

Bud Light Concert Series post-game concert

featuring live music in the Verve Energy Lounge.

Value/Game: Email Blast: $2500

Ticket Link on Edge website: $2500Live Mentions of Promo (4): $6500

Total Value/Game: $11,500

Season Totals:Email Blast: $12,500

Ticket Link on Edge website: $12,500Live Mentions of Promo (20): $32,500

Total Season Value: $57,500

The College Times & The Edge 103.9

Phoenix Suns College Night:(5) Suns Home Games

The package was available on:

Suns.com

theedge1039.com

•Package Included: One upper level ticket

Phoenix Suns College Night T-shirt

Value/Game: Email Blast (2): $5,000 Ticket Link (2): $5,000

Live Mentions Week of (8/day) $1,300½ Page ad Week of Game: $1,400

Total Value/Game: $12,700

Season Totals:Email Blast (2): $25,000 Ticket Link (2): $25,000

Live Mentions Week of (8/day) : $6,500½ Page ad Week of Game: $7,000

Total Season Value: $63,500

93.3 KDKB

Guys Night Out:

(14) Suns Home Games

Promotion Included:Two upper level game tickets Two Phoenix Suns Guys Night Out T-shirts Two Verve! Suns Dancers CalendarsTwo cans of Verve! Energy DrinkTwo vouchers for a complimentary beverage (beer/soda)

Value/Game: Live Promo Mentions (32)

Recorded Announcements (27)Web exposure, Email Blasts (1)

Total Value/Game: $16,700

Season Totals: Live Promo Mentions (455)

Recorded Announcements (385)Web exposure, Email Blasts (14)

Total Season Value: $233,800

93.3 KDKB

Show us Your Planet Orange:

(2) Suns Home Games

Suns fans displayed their Planet Orange Pride by painting and/or

decorating something big in all orange, featuring the Suns and KDKB

Winners Received: 

Two upper level tickets to a Suns home game

One benchwarmer and locker room tour for the winner and a guest

Value/Game:Live Promo Announcements (60)Recorded Promo Mentions (50) Web Exposure, Email Blasts (2)Total Value/Game: $27,500

Season Totals:Live Promo Announcements (120)Recorded Promo Mentions (100)

Web Exposure, Email Blasts (4)

Total Season Value: $55,000

MOViN 97.5

Home Court Supremacy Leader Winner:

(4) Suns Home Games MOViN 97.5 gave listeners the chance to be

the Suns Home Court Supremacy Team Leader. Fans called/emailed/wrote in to the

morning show to give testimonials about why he/she needs to be at the game as the Suns

Home Court Supremacy Team Leader. 

Winners Received: Two upper level game tickets

Acknowledgement on the arena jumbotron

Two Suns MVP gift bags

Promotional Value:               $32,000

Total Season Value:  $32,000

Promotional Value:               $32,000

MOViN 97.5

MOViN 97.5 Singles Night:

Monday, March 23rd

MOViN 97.5’s morning team Lukas & Nina rallied up singles from around the

Valley to join in the fun at the Verve Energy Lounge!

Singles Night Package included:

One Verve Energy Lounge ticket

One complimentary drink (beer or wine)

Lukas & Nina Morning Show were on-site to host ice breaker contests for fun

prizes.

Value/Game:On air promotional mentions: 114Promotional package featured on:•MOViN 97.5 home page•MOViN 97.5 jump page•MOViN 97.5 contest page •MOViN 97.5 events page

Total Season Value: $67,100

98.7 The Peak

Mission Orange:

(4) Suns Home Games

The Phoenix Suns and The Peak selected one lucky listener to complete “Mission

Orange.”

By accepting this mission, the fan was entitled to the following:

Two upper level game tickets

Suns Bench Warmer on the home bench during warm-ups

A tour of the Suns locker room

The following morning, the winner called the station and reported their mission live

on the air.

Value/Game:Promo Announcements (25): $8,750Ad on website for 4 months: $4,000

Email Blasts/Game (1): $1,875Total Value/Game: $14,625

Season Totals:Promo Announcements (25): $8,750Ad on website for 4 months: $4,000

Email Blasts/Game (1): $1,875

Total Season Value: $58,500

KOOL 94.5

KOOL Uncorked:

(2) Suns Home Games

Tickets were available for purchase by logging on KOOL’s Web site

The KOOL Uncorked package included:

One upper level ticketOne ticket to the Verve Energy Lounge One Phoenix Suns wine glassHors d’oeuvres and wine tasting in the Verve Energy Lounge from doors until tip-off

Value/Game:Promoted in the "What's

Happening Spot: (5x/day) Web presence for (2) weeks

Total Value/Game: $13,500

Season Totals:Promoted in the "What's

Happening Spot: (5x/day) Web presence for (2) weeks

Total Season Value: $27,000

Radio Promotion Recap

Promotion Goals for 2009-10

Coverage Goals for 2009-10