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SVCE Messaging Updateand eHub Launch
SVCE Executive CommitteeJune 26, 2020
Don Bray, Pamela Leonard, Beth Trenchard
1
Item 3PRESENTATION
SILICON VALLEYCLEAN ENERGY
Purpose
2
Provide an update on new SVCE messaging and eHub launch
• Background
• Preview:
o Home and eHub webpages
o eHub tools
o Creative/marketing assets
• Timeline
Item 3PRESENTATION
SILICON VALLEYCLEAN ENERGY
CCE Launch
(2016 – 2018)
Electrification & Decarbonization
(2019 – )
Messaging Evolution
3
Item 3PRESENTATION
SILICON VALLEYCLEAN ENERGY
4
SVCE Website Update
• Mission
• eHub Intro
• How CCAs Work
• SVCE/Enrollment
• Your Energy Choices
• SVCE Impacts
• News
Item 3PRESENTATION
ESPAfilOL Ti§ngVi§t Search...Meetings + Agendas
® SILICON VALLEYCLEAN ENERGY ABOUT - eHUB - PROGRAMS - RATES + BILLING -
\
Your power can changethe world.With clean energy from SVCE you have the power to make
all-electric lifestyle choices that eliminate greenhouse gas
emissions, save money, and build a cleaner, greener Silicon
Valley for everyone.
eHub, aka Customer Resource Center
5
Goal and Background
• Create online resources and tools to engage customers in electrification
• Inspire, educate, enable action
• “V1.0” – framework and initial content
Background and Team
• Website and Creative – School of Thought
• EV Assistant – ZappyRide
• Solar + Storage Assistant – PickMySolar
• Appliances Assistant – Enervee
• Website Development – Creative F5
• Program Management – SVCE, SMUD
Item 3PRESENTATION
C R E A T I V E
enervee
zappyride•SMUDSILICON VALLEY
CLEAN ENERGY
6
www.svcleanenergy.orgUpdated Homepage
/eHub
Thermostats, HPWH, HVAC, etc.
Electric Vehicles & Chargers
EnerveeProduct Catalogs,
Pricing and Purchasing
ZappyRideProduct Catalog,
Incentives, Charging
Website Structure (illustrative)
Electric at HomeDrive Electric
GreenStart, GreenPrimeSolar + Storage
PickMySolarContractors, Quotes and
Installation
Clean Electricity
Item 3PRESENTATION
7
eHub Intro . . .
• Innovative, easy to use website design
• Engages customers and offers content and tools to learn, take action
• Centers around relatable home image with eye drawn to all-electric features
• Copy suggests many ways customers can benefit by switching from fossil fuels
‘You’re One Step Closer . . . ’
Item 3PRESENTATIONA
eHub »w
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IKIJ
Clean Electricity Drive Electric Electric At Home
Upgrade to 100% renewable or
install your own solar system -you’ve got the power.
Fun, fast and no more gas
stations! Ever meet an EV owner
There’s something better out
there. Cleaner, safer and more
efficient appliances.who didn’t love it?
START HERE » START HERE » START HERE »
SILICON VALLEYCLEAN ENERGY
Clean Electricity
• Why Clean Energy Matters
• GreenStart
• GreenPrime
• Solar + Storage
8
Item 3PRESENTATION
4̂ ESPAflOL Ti6ng Vi§t Search...Meetings + Agendas
SILICON VALLEYCLEAN ENERGY ABOUT - eHUB - PROGRAMS v RATES + BILLING ~
Clean ElectricityBoundless energy from the sun, wind and water now
generates the cleanest and lowest-cost electricity on earth.Learn about why clean electricity matters, your options and
how you can benefit.
Vendor tools are coordinated but not identical to SVCE site to ease customer transition.
Clean Electricity – Solar Assistant
9
Item 3PRESENTATION
Solar Assistant SILICON VALLEYCLEAN ENERGYPowered By pickmysolar
C 888-454-9979Learn About Solar Learn About Battery Sign in More Sites
Update:During COVID-19, the process of going solar is exactly the same as it always is - fully remote and online. From the comfort of your home, you canshop, compare, and discuss with a dedicated energy advisor to ensure you’re getting a great deal.
E X P E R I E N C E
Hassle-Free SolarO, Enter your address to begin Home Type v
OA/hy do we need an address?
Powered By
pickmysolarTerms,Conditions, and Privacy Policy
10
Drive Electric
• EV Catalog
• Incentives
• EV Charging
Item 3PRESENTATION
Drive ElectricIt’s like your current car. Minus the gas stations. And the oi
changes. And the tune-ups. Comfortable and fun to drivetoo! Plus, switching from a gas to an electric vehicle is one
of the most impactful actions you can take to reduce
emissions in our community. Drive electric - it’s the smart
choice.
SILICON VALLEYCLEAN ENERGY
Drive Electric – EV Assistant
11
Item 3PRESENTATION
0SILICON VALLEYCLEAN ENERGYEV Assistant poweredbyzapp ride
Explore Electric Cars - Charging Options - More Sites -Home Discover Incentives
Welcome to EV Assistant
. *Browse and compare cars.Discover electric vehicle incentives and savings.
Explore charging options for home and on the road.
12
Electric at Home
• Smart Thermostats
• HPWH
• HVAC
• InductionCooking
• Dryers
• Lighting/Efficiency
Item 3PRESENTATION
tyt. ESPANOL Ti4ng Viet Meetings + Agendas Search...
SILICON VALLEYCLEAN ENERGY ABOUT - eHUB v PROGRAMS v RATES + BILLING v
Electric at Home – The Basics
13
Item 3PRESENTATION
«SILICON VALLEYCLEAN ENERGY The BasicsABOUT - eHUB - PROGRAMS - RATES + BILLING v
* ^ Heat Pump Water HeaterElectric water heaters that use heat pump technology are moreefficient, safer, and cleaner than gas options. A heat pump water heater(HPWH), sometimes called a hybrid electric water heater, pulls theheat from surrounding air and transfers it to water in an enclosed tank.Heat pump technology, popular since the 1960's, uses very little energyto operate because the pump moves heat, rather than creating heat viagas combustion.Heat Pump Water
Heater «oJ l jA k(?) Why should I choose a HPWH?== Also called hybrid electric water heater, these appliances are
much more efficient than typical water heaters. This
integrated cooling and heating system, sometimes called
hybrid electric water heaters, uses less energy by moving
heat from surrounding air and transferring it to water in an
enclosed tank. It’s designed to work with other services, like
time-of-use, and will save you money over the life of the
appliance. Save even more with the SVCE HPWH Program.
• Save money. HPWHs are the most energy efficient water heaters on the marketusing less energy and reducing your monthly utility bill.
• Cleaner. Switching from gas to a HPWH will eliminate almost 50% of the emissionsproduced in your home - a big improvement to your home's air quality.
• Safer. An improperly installed or poorly vented gas water heater could leak carbonmonoxide in your home, potentially causing carbon monoxide poisoning
k@ When is the best time to install?The Basics: Heat Pump Water Heater 0 • During a remodel or new construction. A HPWH requires a minimum 200
amp electrical panel and a 220 volt circuit. Planning a HPWH installation duringyour remodel or new construction will allow your contractor to plan accordingly.
A k • Immediately if your existing water heater uses propane. Propane is moreexpensive than SVCE-provided electricity. If you switch to a HPWH you will seeimmediate savings and improve air quality and safety in your home.
APPLIANCES ASSISTANT [£V
• Immediately if your current water heater is an electric resistance unit.You will see about a 70% savings when you switch to a HPWH.MORE RESOURCES S
kA (7) What should I do next?
• Work with a contractor experienced with HPWHs. A proper installationincludes connecting the heat pump to your main electric service panel as well ascapping the existing gas line that was serving your previous gas water heater.And there’s more!
• Review the SVCE Buyer's Guide. It covers everything from what to considerwhen buying a HPWH to tips on how to get the most out of your HPWH.
Want the Heat Pump Water Heater Cliff Notes? Read THE BASICS. Want more information? THE BUYERS GUIDE covers a
range of topics including what to consider when buying a HPWH and factors to consider prior to installation. Work with anexperienced contractor. Some buildings will require an electrical panel upgrade prior to installation. • Visit the Appliances Assistant. Here, you can compare options and efficiency
scoring, and read customer reviews. Also, you'll find service professionals to do theinstallation.IA
BUYERS GUIDE (PDF)v.ld
SILICON VALLEYCLEAN ENERGY
Vendor tools are coordinated but not identical to SVCE site to ease customer transition.
Electric at Home – Appliances Assistant
14
Item 3PRESENTATION
© t?Appliances Assistantpowered by enervee Search by type, brand, model... Q, Sign inSIUCON VALLEY
CLEAN ENERGY
XWe have updated our Privacy Policy one more time to better explain how we continue to support your data privacy. You can review these details here.
4
Welcome to Appliances AssistantBrowse smart, clean electric appliances. Discoverefficiency scores and customer reviews. Findqualified local installers. It's all available here!
Search•MB * . M-
0 @0Thermostats EV Chargers Electric
WaterHeaters
ConnectedHomes
ConnectedHome
Applications
Dryers Explore MoreCategories
15
Building Engagement
Messaging• creative/engaging copy• for use in email, digital, print• drive traffic to the eHub, third-party tools, programs
Email/Digital Engagement• inexpensive and effective• leverage SVCE data analytics for customized email campaigns• grow new capability in second half 2020, 2021
o segmentation, campaign tracking, frequency of mailings, coordination across programs, messaging, ‘unsubscribes’
Explore opportunities to work with member communities!
Item 3PRESENTATION
Your power can change the world.Start saving at SVcleanenery.org/CRC
You can’t put a price on saving the climate. But it doesn’t hurt when clean energy also costs less.
Draft MessagingSampling of campaign concepts. Copy, images subject to change.
16
Item 3PRESENTATION
Cfboo* «r
V
Only works when it’s sunny?
There’s a battery out there that disagrees.
Learn how your solar setup can
change the world.
Visit SVcleanenergy.org/CRC
17
Item 3PRESENTATION
w
18
Item 3PRESENTATION
w
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Item 3PRESENTATION
It’s like your current car.Minus the gas station.And the oil changes.And the repair bills.
EVs. Cleaner. Faster. And more reliable.
0SILICON VALLEYCLEAN ENERGY
Start saving atSVcleanenery.org/CRC
V
20
Item 3PRESENTATION
One appliance that heats andcools. Move over, sliced bread.
See what difference amodern heater can make.
SVcleanenery.org/CRC
SILICON VALLEYCLEAN ENERGY
Af
Vlx'"'"''W
21
Item 3PRESENTATION
1rur̂ mjm
'O or
We get it. But what were your firstthoughts about the all-electric car?
for \
0SILICON VALLEYCLEAN ENERGY SVcleanenery.org/CRC
V
eHub Timeline Soft
Launch
Gain Experience,
Refine.
Execute
Marketing Plan
December February April
Thru February Thru March Thru May June 2nd Half 2020
Customer Interviews, Direction Setting
UI, UX Review
Website Design
Development Phase
ZappyRide Tool Integration
pickmysolar Tool Integration
Enervee Tool Integration
Marketing Plan Development22
Item 3PRESENTATION
Questions?
23
Item 3PRESENTATION
SILICON VALLEYCLEAN ENERGYY
0SILICON VALLEYCLEAN ENERGY
Building Decarb Joint Action PlanExecutive CommitteeJune 26, 2020
1
Item 4PRESENTATION
SILICON VALLEYCLEAN ENERGY
2
Purpose• Brief informational update on the status of the
Building Decarb Joint Action Plan (abbv. “Building Decarb Plan”)
Item 4PRESENTATION
SILICON VALLEYCLEAN ENERGY
3
Background• BOD approved development of Building Decarb Plan
as program priority in Feb 2020
• Purpose of Building Decarb Plan:
Develop a comprehensive building decarbonization strategy and plan to establish SVCE and member agency priorities, policy/program concepts, and approach
Item 4PRESENTATION
SILICON VALLEYCLEAN ENERGY
Overarching Approach
Power Supply
MobilityBuilt
Environment
Energy Efficiency & Grid Integration
Decarb Strategy & Programs Roadmap
(2018)
Item 4PRESENTATION
kDECARBONIZATIONSTRATEGY &PROGRAMS
SILICON VALLEYCLEAN ENERGYThe Future is Electric
Sector-Specific Plans
Power Supply
MobilityBuilt
Environment
Energy Efficiency & Grid Integration
Integrated Resource Plan
(biennial)
EV Infrastructure Joint Action Plan
(2019)
Building Decarb Joint Action Plan
(In Dev.)
Item 4PRESENTATION
6
Activities to Date• BOD approved contract with Integral Group (IG) for consulting
support in Mar 2020
• IG & SVCE staff carried out the following from April to present:
• Background research & analysis (“Buildings Baseline Study”)
• Stakeholder surveys
• 3 virtual workshops (attendee list in appendix)
• 1:1 interviews with key stakeholders
• Draft plan to be released for stakeholder input in early July
• Overall: approximately halfway through process
Item 4PRESENTATION
SILICON VALLEYCLEAN ENERGY
Highlight from Buildings Baseline Study: Emissions by End Use
Item 4PRESENTATION
Space Heating: 336.043
Single-Family Meters: 455,053Residential Gas: 511,295
Gas: 871,518Water Heating: 367,055
Mobile Home: 12,028
Multi-Family Meters: 58,526
Dryer: 15.961JB
Pool & Spa: 16.282Evaporative Cooling: 55
Washer & Dryer: 612Television: 1,809
Commercial Gas: 360,223
Cooking: 115,514
Residential Electricity: 14,312Other: 29,491
Refrigeration: 25.350Office & Computer: 17.812
Outdoor Lighting: 8,850Space Cooling: 20,374
Ventilation: 22.402
Interior Lighting: 44,247Electricity: 175,798Commercial Electricity: 161.486 Motors: 5,329
Next Steps
July
Release draft plan & carry out stakeholder
engagement for review/revisions
August
Update Executive Committee
September
Bring plan & budget request for
implementation to the Board
Fall 2020
Begin implementation
• Final timeline dependent on pace/outcomes of stakeholder engagement
Item 4PRESENTATION
SILICON VALLEYCLEAN ENERGY
APPENDIX
9
Item 4PRESENTATION
SILICON VALLEYCLEAN ENERGY
IMAGINE | PERFORM | ACCELERATE | SUSTAIN
AttendeesWorkshop 1: Policy Workshop 2: SVCE-Led Programs Workshop 3: Overview
SMUD
Infinera
East Bay Community Energy
Ardenna Energy
City of Palo Alto
Rocky Mountain Institute
Carbon Free Mountain View
California Energy Commission
Peter Turnbull and Associates
Peninsula Clean Energy
Electric Power Research Institute
Carbon-Free Mountain View
EHDD Architecture
BAAQMD
City of Sunnyvale
City of Los Altos
City of Mountain View
Santa Clara County
Sonoma County Regional Climate Protection Authority [RCPA]
City of Cupertino
City of Sunnyvale
City of Mountain View
City of Cupertino
City of Morgan Hill
MidPen Housing Corporation
SummerHill
Carbon Free Silicon Valley
PG&E
Joint Venture Silicon Valley
City of Sunnyvale
CalCCA
Building Decarb Coalition
CPUC
Carbon Free Silicon Valley
UA393
Carbon Free Silicon Valley
Item 4PRESENTATION
IMAGINE | PERFORM | ACCELERATE | SUSTAIN
0 1 2 3 4 5 6 7 8
Ensure building code compliance
Building emissions cap
Electrification measures at time of sale
Energy benchmarking ordinance
Municipal buildings to electrify
100% renewable energy for large buildings
Tax incentives
Embed electrification incentives into financing structure already in place
No-cost development incentives
Reach Codes 2.0
Reduce barriers
Major renovations to electrify
No natural gas in new construction
Example Initial Survey Results – Prioritizing Decarb Policies Item 4PRESENTATION
IMAGINE | PERFORM | ACCELERATE | SUSTAIN
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Ensure building code compliance
Building emissions cap
Electrification measures at time of sale
Municipal buildings to electrify
Energy benchmarking ordinance
Tax incentives
Embed electrification incentives into financing structure already in place
100% renewable energy for large buildings
No-cost development incentives
Reach Codes 2.0
Reduce barriers
Major renovations to electrify
No natural gas in new construction
Not Feasible Likeley Not Feasible Neutral Somewhat Feasible Absolutely Feasible
Example Initial Survey Results – Feasibility of Policy Strategies Item 4PRESENTATION
IMAGINE | PERFORM | ACCELERATE | SUSTAIN
0 0.5 1 1.5 2 2.5 3 3.5 4
Rental/Multi-family market study
Facilitate peer-to-peer knowledge sharing
Advocate for tariffed on-bill-financing for energy efficiency and electrification.
Train/certify building engineers and maintenance personnel.
Incentive program to upgrade residential panels to accommodate electrification.
Analyze local supply chain to inform a targeted market development plan.
Target customers that are the best candidates for heating electrification usingmeter data and P4P.
Incentivize HVAC electrification in buildings with AC
Program to support electrification of affordable housing.
Electrification workforce pipeline for contractors.
Example Initial Survey Results – Prioritizing SVCE Led ProgramsItem 4PRESENTATION
IMAGINE | PERFORM | ACCELERATE | SUSTAIN
Example Initial Survey Results – Innovations Perform detailed assessment of building stock to identify most cost-effective building types and vintages for
electrification
Bulk purchasing and installation contract
Develop model Building Performance Standard for existing buildings tied to carbon metric
Deploy more neighborhood EV
charging
0 10 20 30 40 50 60 70 80
Develop refrigerant management program throughcontractor certification and training
Explore potential for district heating strategy throughgeo-exchange or other carbon free solution
Pilot single family, whole-home all-electricdemonstrations
Develop "all-electric ready" standard and partner withrealestate industry to be able to identify buildings
Study the as designed and actual electrical loads ofbuildings for the purpose of assessing need and
timing for required electrical infrastructure upgrades todecarbonize the building stock
Neighborhood aggregated electrification retrofits
Item 4PRESENTATION
IMAGINE | PERFORM | ACCELERATE | SUSTAIN
Example Initial Survey Results – Additional Strategies Suggested
Promote community solar projects
Energy efficiency in general
Utility Users Tax on natural gas
Encourage the design of grid adaptive buildings that
help alleviate duck curve
Research End of Gas Flow by 2035 ordinance
Eliminate the sale of tankless gas water heaters
Develop combined washer/dryer lending
program
Work with PG&E on gas pipe replacement
avoidance districts
Make climate action and building decarb a Council/BOS priority applied by jurisdiction staff across all actions
Time-of-sale gas usage disclosure
report“BE Ready” program requiring panel upgrades whenever
major electrical work happens
Align and amplify SVCE programs/messaging with City
programs/messaging and vice versa
Member Agency policies that could help with market
readiness for electrification?
Technical support and market building for projects that directly benefit the
community and consumer
County-issued Green Bond to finance electrification retrofits of local
government or private sector facilities
Engage with financing company like Redaptive or Carbon Lighthouse
and/or build relationship with local credit unions to offer low or no-cost
financing for electrification
Item 4PRESENTATION
FY 2020-21BUDGET PREVIEW
Executive Committee MeetingJune 26, 2020
1
Item 5PRESENTATION
01
02
03
04
05
06 07
Budget PreviewJune 25th – Exec. Committee
Early August –Review with Finance Committee
Proposed Budget presented to Board at August meeting
Incorporate feedback from the Board and review with Finance Committee early Sept.
Recommended Budget presented for adoption at Sept. Board meeting
Strategic Plan adopted Sept/Oct
Mid-Year Budget Review Feb/March 2021
ROADMAPItem 5PRESENTATION
TRADE-OFFS
To maintain balance between ratepayer value and agency sustainability – lower the discount to PG&E to 1%
PCIA
SVCE will plan for a significant spike to near 5 cents in October then backing down to near 4 cents in 2021
RETAIL LOAD
SVCE will plan on a winding down of Shelter-in-Place but a slower recovery impacting energy sales
PG&E RATES
SVCE has one of the lowest bad debt rates of CCA’s. Should plan on 3x-4x historical performance to ~1%
KEY ASSUMPTIONS
Biggest threat would be PG&E rate decrease. Minimal chance. Most likely slight increase or no change in generation rates
BAD DEBT
Item 5PRESENTATION
Mid-Case represents the “W” recovery curve• C&I load drops a second time due to resurgence in Covid-19 in the winter.
• Second recovery period followed by permanent reductions to a majority of small & medium C&I customers.
Item 5PRESENTATION
Scenario: Mid CaseBelow are average changes to load based on a pre-covid forecast
Small/Medium C&I Large C&I Residential Total Load(Weighted avg by rate class)
Shelter-in-Place #1Mar 17 - May 30, 2020
-23% -13% 11% -8%
Recovery Period #1Jun 1 - Nov 30, 2020
-12% -8% 3% -5%
Shelter-in-Place #2Dec 1, 2020 - April 30, 2021
-16% -7% 9% -3%
Recovery Period #2May 1 – Jun 31, 2021
-9% -6% 3% -4%
New Normal Phase 1
July 1 – Dec 31, 2021
-9% -4% 1% -3%
New Normal Phase 2
2022
-4% -2% 0% -2%
Item 5PRESENTATION
$241.3 MM
Power Supply
-Significantly hedged -Good pricing on open
positions
$24.3 MM
Operating Margin
-9% Margin-Funds Programs, CAPEX
and other operating expenses
$265.6 MM
Operating Revenues
-1% Discount-No change to PG&E Rates
-50% hike in PCIA Q1-23% drop in PCIA 2021
-3,700 GWh’s
$5.3 MM
Balance for
Reserves
$19.2 MM
Other Operating &
Non-Operating
FINANCIAL SUMMARYItem 5PRESENTATION
7
$0
$50,000
$100,000
$150,000
$200,000
$250,000
FY19A FY20B FY21E FY22E FY23E
$ in
Th
ou
san
ds
Reserves Target Max Min
PROJECTED RESERVESItem 5PRESENTATION
SUMMARY
8
• Forecasted tight margins next year
• Two Biggest Risk
➢ PCIA
➢ Economy
• Reserves there if needed
Item 5PRESENTATION
SILICON VALLEYCLEAN ENERGY
THANK YOU
9
Item 5PRESENTATION
SILICON VALLEYCLEAN ENERGY
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