Sweetheart Tea House

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Tea HouseTea House

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Table of Content

3 | Mission Statement3 | Marketing Plan4 | Logo Design5 | Style Guide 6 | Stationary8 | Storefront11 | Menu12 | Product Development17 | Merchandising Apparels20 | Magazine Advertisement21 | Website Design 22 | Outdoor Advertisement23 | Company Vehicles

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Mission StatementTo provide high quality tea and dessert in an exquisite meeting place for people to make connections, experience special moments and make memories.

SLOGAN: ...because everyone needs a sweetheart.

Marketing PlanSweetheart Tea House is a high end, trend setting tea house catering to today’s young artists and business professionals who are looking for quality healthy snacks and unique non alcohol beverages. Sweetheart specialize in made-to-order tea and specialty beverages. Our drinks are filled to the brim with tastiness. We have many varieties of ice cold and piping hot drinks to satisfy your every craving. Our drinks are made with fresh ingredients from trained baristas. Choose from any of our high quality drinks and your taste bud will be thanking you. Have the munchies? Check out our snacks and desserts menu! Beverages targets tea lovers of all ages. Setting targets high school students and up. Good place to chill, to hang out, to catch up, to be alone, to be with others, to talk, to network, to make connections… accompanied by great drinks and fulfilling snacks.

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Logo Design

PANTONE 575 PC

PANTONE 7492 PC

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Style Guide

Lavishly YoursA a B b C c D d E e F f G g H h I i J j Kk L l Mm N n O o Pp Q q R r Ss Tt U u V v Ww Xx Y y Zz 0 1 2 3 4 5 6 7 8 9

GabriolaAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9

GaramondAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9

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Stationary

Tea House160 N. Altlantic Blvd., Monterey Park, CA 91754

Tea House160 N. Altlantic Blvd.,

Monterey Park, CA 91754contact@sweethear�.com

Phone: 626.872.0800www.sweethear�.com

Tea House

www.sweethear�.comcontact@sweethear�.com

160 N. Altlantic Blvd. Monterey Park, CA 91754

626.872.0800

Buy 9 Get 1 On Sweethear�!

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sweet

Redeem this card for one free drink of your choice (up to a $3.75 value)!

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Tea House

Tea House160 N. Altlantic Blvd., Monterey Park, CA 91754

Tea House160 N. Altlantic Blvd.,

Monterey Park, CA 91754contact@sweethear�.com

Phone: 626.872.0800www.sweethear�.com

Tea House

www.sweethear�.comcontact@sweethear�.com

160 N. Altlantic Blvd. Monterey Park, CA 91754

626.872.0800

Buy 9 Get 1 On Sweethear�!

1

2

3

5

4

8 9

7

sweet

Redeem this card for one free drink of your choice (up to a $3.75 value)!

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Tea House

Tea House160 N. Altlantic Blvd., Monterey Park, CA 91754

Tea House160 N. Altlantic Blvd.,

Monterey Park, CA 91754contact@sweethear�.com

Phone: 626.872.0800www.sweethear�.com

Tea House

www.sweethear�.comcontact@sweethear�.com

160 N. Altlantic Blvd. Monterey Park, CA 91754

626.872.0800

Buy 9 Get 1 On Sweethear�!

1

2

3

5

4

8 9

7

sweet

Redeem this card for one free drink of your choice (up to a $3.75 value)!

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74

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Tea House

Tea House160 N. Altlantic Blvd., Monterey Park, CA 91754

Tea House160 N. Altlantic Blvd.,

Monterey Park, CA 91754contact@sweethear�.com

Phone: 626.872.0800www.sweethear�.com

Tea House

www.sweethear�.comcontact@sweethear�.com

160 N. Altlantic Blvd. Monterey Park, CA 91754

626.872.0800

Buy 9 Get 1 On Sweethear�!

1

2

3

5

4

8 9

7

sweet

Redeem this card for one free drink of your choice (up to a $3.75 value)!

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Tea House

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Tea House160 N. Altlantic Blvd., Monterey Park, CA 91754

Tea House160 N. Altlantic Blvd.,

Monterey Park, CA 91754contact@sweethear�.com

Phone: 626.872.0800www.sweethear�.com

Tea House

www.sweethear�.comcontact@sweethear�.com

160 N. Altlantic Blvd. Monterey Park, CA 91754

626.872.0800

Buy 9 Get 1 On Sweethear�!

1

2

3

5

4

8 9

7

sweet

Redeem this card for one free drink of your choice (up to a $3.75 value)!

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Tea House

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Store Exterior

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Store Interior

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Menu

Tea House

Tea House

www.sweethear�.comcontact@sweethear�.com160 N. Altlantic Blvd. Monterey Park, CA 91754626.872.0800

Flavored Tea - $3.50 Flavored Milk Tea - $3.50

Fusion Tea Pot - $4.50 Flower Tea Pot - $5.50

Tea Toppings - $0.50

Apple Green/Black TeaBlueberry Green/Black TeaFresh Green/Black TeaGrapefruit Green/Black TeaGuava Green/Black TeaHoney Green/Black TeaLychee Green/Black TeaMango Green/Black TeaPassionfruit Green/Black TeaPeach Green/Black Tea

Peppermint Green/Black TeaPineappple Green/Black TeaPlum Green/Black TeaRose Green/Black TeaStrawberry Green/Black TeaTangerine Green/Black TeaYogurt Green/Black Tea

Almond Milk TeaBarley Milk TeaBoba Milk Tea Brown Sugar Milk Tea Caramel Milk Tea Chocolate Milk TeaCoconut Milk TeaCoffee Milk TeaEarl Gray Milk TeaHazelnut Milk Tea

Hokkaido Milk TeaLavender Milk TeaOsmanthus Milk TeaPeppermint Milk TeaRose Milk TeaStrawberry Milk TeaTaro Milk Tea

Decaffeinated TeaMango GreenAcai Pomegranate

Organic TeaDetox InfusionJapanese Green Tea

Herbal TeaChocolate Orange TruffleStrawberry LemonadePeach TranquilityCitrus LavenderHoneybush VanillaWild Orange BlossomGolden Mojito White TeaPear Luna White Tea

Peach Momotaro Artisan PotStrawberry Misaki Blooming PotShanghai Orchid PotYouthberry White Tea PotSweetfruit Garden Pot

Boba (Original/Pink/Clear) | Aloe Vera | KonjacCoconut Gel | Honey Jelly | Pudding | Palm Seed

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Product Development

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Merchandising Apparel

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Magazine Advertisement

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Website DesignWebsite Design

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Outdoor Advertisement

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Company Vehicles

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Van DoFIDM

Spring 2012