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We know what it's like trying to persuade others that including user experience research in your projects is the right thing to do – so we've put together some slides to help you convince the right people.
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So, why is the user experience (UX) so important?
Because everyday
Because everyday, no matter who you are
Because everyday, no matter who you are,you experience things.
Some are good.
Some are bad.
The bad ones really stick with you.
The bad ones really stick with you,and they really get you talking.
No-one wants to be that company being talked about
No-one wants to be that company being talked about, for all the wrong reasons.
Good experiences…
Good experiences…Well, they stick with you too.
Good experiences…They make you sing.
Customers that are happy
Customers that are happy,are loyal to your brand.
Customers that are happy,refer your brand to others.
Customers that you’ve madefeel special…
Customers that you’ve madefeel special, that know you’ve thought about them in a meaningful way…
…are your customers for life.
So if you’re creating an experiencefor your customers
So if you’re creating an experiencefor your customers, start by decidinghow you want to make them feelabout your brand.
Not what technology you’ll deliver
Not what technology you’ll deliver,or how you’ll meet internal KPI’s
Not what technology you’ll deliver,or how you’ll meet internal KPI’s,or how you can convert customers.
Think about experiences that mightmake their lives that little bit easier.
Think about experiences that mightsave them time and effort.
Think about experiences that might pleasantly surprise them.
Think about experiences that might amaze them.
If you start by dening the experience you want your customers to have with your product
If you start by dening the experience you want your customers to have with your product, the rest will follow.
Why?
Because happy customers
Because happy customers,are loyal customers.
It’s that simple.
So what makes a great user experience?
So what makes a great user experience?Well…
So what makes a great user experience?Well… it’s different for everyone.
So what makes a great user experience?Well… it’s different for everyone. Sorry!
But it’s important to remember…
But it’s important to remember,that you…
But it’s important to remember,that you are not your users.
Don’t assume you know what they want.
Don’t assume you know what they want, or what they need.
Don’t assume you know what they want, or what they need, or what makesthem ‘tick’.
How do you dene a great experience?
How do you dene a great experience? Simple!
Get intimate with your users.
Talk to them.
Talk to them. Watch them useyour product.
Talk to them. Watch them useyour product. Visit their home or ofce.
Talk to them. Watch them useyour product. Visit their home or ofce.Follow their daily tasks.
Only then will you know what youneed to create great experiences.
Only then will you know what youneed to create great experiences, because users will show you…
Only then will you know what youneed to create great experiences, because users will show you, through their habits…
Only then will you know what youneed to create great experiences, because users will show you, through their habits, their behaviour…
Only then will you know what you need to create great experiences, because users will show you, through their habits, their behaviour, the waythey live and the way they talk.
Your users and customers will teach you.
Your users and customers will teach you.So pay attention!
Listen.
Listen. Observe.
Listen. Observe. Notice.
Listen. Observe. Notice. You’ll start to understand
Listen. Observe. Notice. You’ll start to understand what makes great user experience!
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