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Talisman & Olufson Micro Analysis. Target Market Selection. Big Fish Small Pond Albany Boomtown Singles Get’em started early Self-Purchasing Females. Products. Talisman/ Olufson Custom-made jewelry Highest quality of diamonds and gems Customer’s one stop Olufson carries designer lines - PowerPoint PPT Presentation
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TALISMAN & OLUFSON
MICRO ANALYSIS
TARGET MARKET SELECTION Big Fish Small Pond
Albany Boomtown Singles
Get’em started early Self-Purchasing Females
PRODUCTS Talisman/Olufson
• Custom-made jewelry• Highest quality of diamonds and gems• Customer’s one stop
Olufson carries designer lines Talisman soon to be only custom jewelry
PRODUCTS
• CAD software has limited capabilities
• Talisman has incredible wax artist
PRICE We cannot tell you all the secrets… Margins:
1.Custom work 2. Colored-gems 3. Diamonds 4. Watches
Flexible Layaway Wells Fargo Financing
ADVERTISING
•Billboard•Newspaper •Radio•Active Member of Community• Auctions• Local Teams
PACKAGING Talisman
Gray Fabric…boring Nicer Wood Boxes
Olufson Ostrich Leather Design Nicer Wood Boxes
DISTRIBUTION Directly to customers Expand to E-Commerce Agreements with vendors
― prevents Partnerships with Wholesalers
― license certain pieces― gain more revenue
SERVICE Services
Repairs Cleaning Watch repair Appraisals
Going the Extra Mile• Walking customers between location• Staying after hours• Providing personal cell number• Go to the customer
SERVICE Expectations
Graduated Gemologists Highly trained salesmen
Customer calendar Brand New computer systems
Sales Force On the job training Autonomous Competitive Environment
CUSTOMER BENEFITS• Customers get the exact kind of high-
value jewelry they want• Services provided by the store make
jewelry’s quality and value last• Tangible• Intangible
• Memories• Feelings• Occasions
QUESTIONS
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