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TATA MOTORS
FOUNDER - JRD TATA
HEADQUARTERS - MUMBAI,INDIA
KEY PEOPLE - RATAN TATA,CHAIRMAN
PARENT COMPANY - TATA GROUP
SUBSIDIARIES - JAGUAR AND LANDROVER
PRODUCTS - AUTOMOBILES AND ENGINES
REVENUE - 70,938.85 CRORES (2008-2009)
NET PROFIT - 1001.26 CRORES (2008-2009)
Marketing Mix Marketing Mix
TATA MOTORS PRODUCTSTATA MOTORS PRODUCTS
MILITARY VECHCLES•TATA LSV
•TATA 2 STRETCHER AMBULANCE
•TATA 407 TROOP CARRIER
•TATA WINGER PASSENGER MINI BUS
PricePrice•Rising prices of the steel & other metals may increase the cost of production. Under these circumstances, Tata has to either increase the price or decrease its profit margin.
•As Tata is the highest revenue generator company of India, it is able to decrease the price by decreasing its profit margin. That’s why the slowdown in Indian economy hit the sales & profit of Tata but the company remained stable in the market.
TATA SUMO – 5 lkh (The first product)TATA INDICA – 4.2 lkhTATA NANO –1 lkh (cheapest car in the world )TATA SAFARI – 10 lkhTATA JAGUAR – 80 lkhTATA MANZA – 7 lkh
PROMOTIONSPROMOTIONSTata’s Brand AmbassadorsTata’s Brand Ambassadors
CONT...As Tata has come with products with
better technology, it has spent a fare amount on the advertisement of its products
The brand value of Tata motors has given another plus point in promotion of its products. Tata needs to spend less having this good brand value.
Tata has got much promotion by media for no cost.
PLACESSPLACESS
Tata motors presence indeed cuts acrooss the length and breadth of india
BRANCHESBRANCHES
RELATIONSHIP OF TATAs
With its employeesWith its customersWith its suppliers and dealers
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•TEJASVANI PROJECT•ADVENTURE FOUNDATION•MANAGEMENT BY OBJECTIVES•RALLIS AKANSHA CENTRE•AWARDS AND REWARDS
EMPLOYEESAt Tata Motors, employees are invaluable
assets and their career and personal growth are of prime concern to the Company.
. It conducts various programmes to train their staff in the latest and the best technology and management practices.
CUSTOMERSIt believes in providing customer
satisfaction and safety.They have an wide array of value added
services that you could choose from.It provides its customers with high
performance automobiles.It undertakes efficient and customer
friendly sales and service network
SCHEMES TO CUSTOMER
STANDARD EQUITED MONTHLY INSTALLMENT
STAGGERED SCHEME
ADVANCED EMI SCHEMES
CUSTOMIZED SCHEME
27
Tata motors is changing, adapting and evolving to stay competitive in the automotive game with their rapid growth and extensive R&D.
ENVIRONMENT
ECO FRIENDLY CULTURE
INDIAN – RECYCLING CULTURE
Reduction of pollutionImplemented soil and water conservation
programAdvanced emission testing labsDeveloping alternate fuel enginesEncourage tree planting
Corporate social responsibility
“A Company that cares about the future” Comited to corporate social responsibility Signed the United Nations Global compact
Plays role in community development
Environmentally-friendly products and technology.
SWOT ANALYSIS
MARKETING STRATEGYUSING CONVENTIONAL MEDIA BUT USE
IN UNCONVENTIONAL WAYS
TATA NEWS CRAWLING ACROSS AS TICKER AT BOTTOM OF TV
ONLINE TATA NANO GAMES
TATA NANO INTERNNET CHAT ROOM
TATA MOTORS CONSERVATION FOR USERS TO JOIN IN ON FACEBOOK, ORKUT & BLOG SPOT
Integrated Marketing - PlaceIntegrated Marketing - Place
Tata Motors
Distributor
Dealer
Exclusive tata
showrooms Corporate Clients
Customer
Service Centre
“From a bird's-eye view, the 134-year-old Tata Group still looks awesome. With 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's largest private-sector employer, its biggest taxpayer, and its greatest foreign-exchange earner. It operates India's largest private steel manufacturer, its largest chain of luxuryhotels, and its largest private power utility
THANK YOU
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