Technological Service Roadmapping Workshop: Future ... · Value proposition Identify the value...

Technological Service Roadmapping

Workshop: Future services of Assisted

living technologies for the elderly

Nong Pornprom Ateetanan

pornprom@jaist.ac.jp

SIIT-JAIST-NECTEC

June 25, 2016

1https://serviceroadmap.wordpress.com/

Presentation topics: To briefly describe

1. Rational

– Technology roadmap & Service roadmap

– Limitation of traditional roadmapping process

– V(Virtual and Value co-creation)-Plan:

What/Why/Whom/How

2. Plan of Thailand V-Plan workshop

– Organization & Expected results

– Method & Action plan

• Roadmapping implementation

• V-Plan roadmapping process

3. Request for support from Experts/Stakeholders2

RATIONAL

3

Technology roadmap

4

For product development, manufacturing sector

(Technological) Service Roadmap

5

For 1) service offering with service orientation,

and 2) service sector/organization

Limitation of Traditional roadmapping process

6Photo from https://www.sopheon.com/roadmapping-for-agile-strategy/

It is face to face workshop-based,

need experts/stakeholders are in same time and same place.

7

Limitation of

Traditional

roadmapping

process

How to overcome time &

space limitation ?

Can Blended

(virtual and F2F)

workshop apply ?Photo from Roadmapping for strategy and innovation, Robert Phaal, Centre for Technology Management, Institute for Manufacturing, University

of Cambridge, March 2015

What is V-Plan?

• V (Virtual & Value co-creation)-Plan is

blended (virtual and face to face) workshop-

based which service organization can use as a

strategic planning

• V-Plan aims to

– resolve the limitation of the participation

in term of space and time

– increase multi-stakeholders’ engagement

– decrease the duration of roadmapping

process8

Who is V-Plan for ?• stakeholders (providers and receivers).

• 5 main roadmap stakeholders:

1. Government - to forecast the direction of technology and

innovation development and respective policy making;

2. Investors and entrepreneurs - to make the decision for

investing;

3. Service providers - to plan their business process and to

produce products and provide service that will be in response

to demand in the future;

4. R&D Institutes, universities, technology professional

associations - to develop their R&D programs based on

service roadmap which proper with research and also prepare

to shift from R&D based to service based in the future;

5. Beneficiary

9

Face to face collaboration

Operation/Decision room,wall displays, e-Meeting system,

brainstorming

Face to face collaboration

Operation/Decision room,wall displays, e-Meeting system,

brainstorming

Ongoing/Continuous task

War-room, team-room,

large displays, shift work, post-it, Polling, Voting

Ongoing/Continuous task

War-room, team-room,

large displays, shift work, post-it, Polling, Voting

Remote collaboration

Video/Web Conference, instant messaging, Telephoning, e-mail,

Chat

Remote collaboration

Video/Web Conference, instant messaging, Telephoning, e-mail,

Chat

Communication & Coordination

E-meeting system, Blogs, Workflow, email, bulletin boards, forum

Communication & Coordination

E-meeting system, Blogs, Workflow, email, bulletin boards, forum

Collaboration Matrix

Collaboration Matrix

10Adapt from Computer Supported Cooperative Work (CSCW) Matrix

Same time

synchronous

Different time

asynchronousS

am

e p

lace

colo

cate

dD

iffe

ren

t p

lace

rem

ote

Collaboration tools

Application Selected online & social media tools

Knowledge repository and collaborative portal

https://serviceroadmap.wordpress.com/

Web conference for real time workshop

(JAIST PC Video conference: MeetingPlaza) https://dlc-mp.jaist.ac.jp/confmgr/enter.cgi

Skype Group call

Online form for survey

Group - Practical discussion

https://www.facebook.com/groups/478488352344693/

Group - Academic discussion

https://www.linkedin.com/groups/7055105

Note – group discussion, Reminder, Motivation

11

Selection tools in V-Plan

PLAN OF THAILAND V-PLAN

WORKSHOP

12

FUTURE SERVICES OF ASSISTED LIVING

TECHNOLOGIES FOR THE ELDERLY

V-Plan roadmapping process

13

JOIN US TO CO-CREATE VALUE FOR

NOVEL ROADMAPPING PROCESS

Thailand V-Plan project

• Project title: Future services of Assisted

living technologies for the elderly

• Case owner: Institute of Technology for

persons with Disabilities and Elderlies

(ITDE)/National Electronics and

Computer Technology Center (NECTEC)

• (Tentative) Duration:

– Virtual workshop: July 4 – 31

– F2F workshop: Wednesday, August 314

Objectives

• To develop the roadmap of ‘Future

services of Assisted living

technologies for the elderly’ by using

Technological service roadmapping

process.

• To apply V (Virtual and Value co-

creation)-Plan roamapping process to

roadmapping workshop.15

Organization

1. Advisory committee

1) Assoc. Prof. Dr. Kunio SHIRAHADA, JAIST, Japan

2) Ms. Wantanee PHANTACHAT, NECTEC, Thailand

3) Dr. Sasiporn USANAVASIN, SIIT, Thailand

4) Dr. Thepchai SUPNITHI, NECTEC, Thailand

5) Dr. Robert PHAAL, Centre of Technology

Management, University of Cambridge, United

Kingdom

2. Working committee

1) Multi-stakeholders (8-12 participants from 6 key sectors)

2) Facilitators: Pornprom Ateetanan, SIIT-JAIST-NECTEC16

Target stakeholders

Sector Representative (Expected 8-12 persons)

1 Government

policy

1) Department of Older Persons , M. of Social

Development and Human Security, 2) M. of Public Health,

3) ThaiHealth

2 Academic 4) Gerontological Nursing, 5) Universal Design &

Architecture, 6) Innovation Management

3 R&D 7) Technology foresight (APEC Tech Foresight Center),

8) Assistive Technology (NECTEC) , 9) Medical

instruments (MTEC), 10) IoT / Smart Sensor,

11) Medical Robotics (TCELS)

4 Service

provider

12) Elderly care solution (SCG), 13) Bumrungrad hospital,

14) Kluaynamtai hospital, 15) Health at home (Start up

company)

5 Technology

provider

16) CTAsia (Elderly care robot – Dinsow)

6 Receiver

the elderly)

17) 55-59 Years old17

Expected result

• The Strategic (technological) service

roadmap which aligning markets,

services, product and technology for

strategy and open service innovation

–Based on Assisted living technology

–For the elderly

–In 5 year service/product/technology

vision18

Method (1/2)

19

• Service roadmapping implementation

• (Proposed) V-Plan roadmapping process

20

Method (2/2)

ROADMAPPING

21

(Tentative) Work descriptions (1/5)

Step Duration Work items Work details Tools Input Output

1 July 4 Drawing up

market layer

Consider what

changes will occur in

the market affecting

educational services

in the future of

university in the next

5 years

Google

form

Stakeho

lders

� Market

Determi

nants &

value

prioritiza

tion

1.1 4 Facilitator proposes the short list of Market Determinants

1.2 4-6 Participants consider the short list and give short opinion

on each proposed market determinants

1.3 4-6 Participants suggest additional market determinants.

1.4 7 Facilitator consolidate 1.2 & 1.3 and then propose the

revised potential market determinants

1.5 7-8 Participants evaluate the important of market

determinants

1.6 9 Facilitator prioritizes and assigns weight to market

determinants on a normalized scale of 0-10

1.7 9 Facilitator present s the value prioritization of each

market determinants. 22

23

Market

Determi

nants

1.1 Facilitator proposes the short list of Market Determinants

(Example) Market Determinants Definitions

V

Example of Online survey:

https://vplanroadmaptest.wordpress.com/2016/06/08/survey-and-draw-up-market-layer/

24

Case example: 'The future of university of Asahidai: the next

generation educational services'.

25

26

27

28

29

1.5 Participants evaluate the important of market determinants

(Example) Stakeholders survey formMarket

Determi

nants

V

https://vplanroadmaptest.wordpress.com/2016/06/14/step-1-5-evaluating-the-important-of-each-market-determinant/

30

31

Example: virtual discussion –

JAIST Meeting Plaza (Web conference)

32

Virtual discussion:

Skype group call

33

(Draft) Market survey results

1.6 Facilitator prioritizes and assigns weight to market determinants on a

normalized scale of 0-10

1.7 Facilitator present s the value prioritization of each market determinants.

Market

Determi

nants

V

34

Case example: 'The future of university of Asahidai:

the next generation educational services'.

(Tentative) Work descriptions (2/5)Step Duration Work items Work details Tools Input Output

2 July

10-12

Value

proposition

Identify the value

proposition from

stakeholders.

1) Google

form

2) JAIST web

conference

Stakeholders� The matrix

of Provider’s

offering and

Receiver’s

needs

3 July

13-15

Drawing up

service layer

Consider the

service solutions in

the next 5 years

Google form Stakeholders �Service

Solutions &

Functionalitie

s and

Prioritization

4 July

15-17

Drawing up

product layer

Consider the

product features in

the next 5 years

Google form Stakeholders � Product

Features &

Functionalitie

s and

Prioritization

5 July

17-19

Drawing up

technology

layer

Consider the

technology

elements in the

next 5 years

Google form stakeholders �

Technology

Components

& Capabilities

and

Prioritization35

VALUE PROPOSITION

Identify the value proposition from

stakeholders.

36

37

Outcomes from

PICMET

Value co-creation

in service roadmap

Identify the value proposition from stakeholders

by using google formStakeholders

sector

1 2 3 4 5 6

1 Offer to

Receive from

2 Offer to

Receive from

3 Offer to

Receive from

4 Offer to

Receive from

5 Offer to

Receive from

6 Offer to

Receive from

38

Stakeholders

1. Government policy 2. Academic 3. R&D

4. Service provider 5. Technology provider 6. Receiver

Descriptive Value Web*constructing a network diagram showing

how value is created and exchanged in the context

39

Stake

holder

1

Stake

holder

3

Stake

holder

2

Stake

holder

4

Stake

holder

6

Stake

holder

5 Value 4

*Vijay Kumar, 2013

(Tentative) Work descriptions (2/5)Step Duration Work items Work details Tools Input Output

2 July

10-12

Value

proposition

Identify the value

proposition from

stakeholders.

1) Google

form

2) JAIST web

conference

Stakeholders� The matrix

of Provider’s

offering and

Receiver’s

needs

3 July

13-15

Drawing up

service layer

Consider the

service solutions in

the next 5 years

Google form Stakeholders �Service

Solutions &

Functionalitie

s and

Prioritization

4 July

15-17

Drawing up

product layer

Consider the

product features in

the next 5 years

Google form Stakeholders � Product

Features &

Functionalitie

s and

Prioritization

5 July

17-19

Drawing up

technology

layer

Consider the

technology

elements in the

next 5 years

Google form stakeholders �

Technology

Components

& Capabilities

and

Prioritization40

(Tentative) Work descriptions (3/5)

Step Durati

on

Work items Work details Tools Inp

ut

Outpu

t

6 July

20-22

Market Determinants

(D) X Service Solutions

(S) & Functionalities

Grid

1) Fill in the frame of the grid

2) Vote to cells of the grid

3) Review high and low score

Google form �

+

�

�DS

Prioriti

zation

7 July

23-25

Service Solutions (S) &

Functionalities Grid X

Product (P) Features &

Functionalities Grid

1) Fill in the frame of the grid

2) Vote to cells of the grid

3) Review high and low score

Google form �

+

�

�SP

Prioriti

zation

8 July

26-28

Product Solutions (P) &

Functionalities Grid X

Technology

Components (T) &

Capacities Grid

1) Fill in the frame of the grid

2) Vote to cells of the grid

3) Review high and low score

Google form �

+

�

�PT

Prioriti

zation

9 July

29-31

R&D/Knowledge/

Partner

Identify R&D area , knowledge

and partners

Google form stak

ehol

ders

41

42

time

Business /Market

Service

Product

Se

rvic

eso

luti

on

s

Business / Market determinants

Service solutions

Pro

du

ctfe

atu

res

Service Roadmap

AnalysisGrids

Linking grid

(Tentative) Work descriptions (4/5)Step Duration Work items Work details Tools Input Output

10 Wednesday,

August 3

(09.00 –

10.30)

Drawing up

a roadmap

1) Place items from

each layer, written

in post-it

Brainstorming Stakeholders (11)

Service

roadmap

(Face to

Face

workshop)

2) Connect the

items by arrows by

referring the grids

3) Identify open

innovation

approach (inside-

out or outside-in)

for connecting with

R&D and partners

4) Review the items

and arrows and

modify them if

necessary

43

Service Roadmap

44

(Tentative) Work descriptions (5/5)

Step Duration Work items Work details Tools Input Output

11 Wednesday,

August 3

(10.30 –

12.00 )

(Face to

Face

workshop)

Transcribing

the roadmap

1) Describe the

generations

of service in

short

sentences

2) Review and

finalize the

vision of

service/prod

ucts

Brainstorming (11) (12) Value

proposition

statement

Presenting the

roadmap

Oral

presentation

(11) +

(12)

45

Value proposition statement

Draft: The xxx Generation Concept

This service can be delivered for (……………, …………….. )

who (……………), this service can be served in (……………, ……………..) and it can (……………) wherein the consumers can get the value of (……………).

Unlike current service, this service is equipped with (……………, ………………..).

It is a response to market changes, such as (……………, ……………..), and can be implemented using core technologies, such as (……………, ……………..).

We will closely collaborate with (……………, ……………).46

47

Outcomes from

PICMET

(initial) service roadmap

of ATs for the elderly

REQUEST FOR SUPPORT FROM

EXPERTS/STAKEHOLDERS

48

Request for support from

Experts/Stakeholders

1. Accept invitation to join V-Plan service roadmapping for

‘Future services of Assisted living technologies for the

elderly’

1) Virtual phase: July 4-31

• Google form survey, twice a week/5-7 minutes per

time

• Virtual discussion via skype group call or JAIST

meeting plaza, once a week/40 minutes per time

2) Face to face phase: Wednesday, August 3

2. Suggest expert/stakeholder from mentioned 6 sectors

3. Comment the roadmapping process49

to co-create value for novel

roadmapping process

50

Thank you for your kind contribution.

https://serviceroadmap.wordpress.com/

Technological Service Roadmapping

Workshop: Future services of Assisted

living technologies for the elderly

Nong Pornprom Ateetanan

pornprom@jaist.ac.jp

SIIT-JAIST-NECTEC

June 25, 2016 51