Technology – Based Initiatives. Retail Outlet Automation On line Density Meters Card System &...

Technology – Based Initiatives

• Retail Outlet Automation

On line Density Meters

Card System & Integration

RF based Automatic Vehicle Identification

Survelliance Cameras & DU Replication

• Data Aggregation

C R M initiatives for customersData Analytics & Marketing Program

• Multi Utility Kiosk

Retail Outlet

Centric

Retail Outlet

Centric

Integrated Solution For Fuel Retailing

• Automatic Tank Replenishment

• Indent Generation & Secondary Scheduling

• GPS based Tracking System

• Sealed Parcel Delivery System

Sealing System

Wet leg Sensors

Cross Over Prevention

Supply Point

&

Tank Truck

Centric

Supply Point

&

Tank Truck

Centric

Integrated Solution For Fuel Retailing

Retail Automation

Q & Q Assurance

Depot to Outlet : Taken care by VMS

At Retail Outlet : Taken care by

Retail Automation

Retail Automation

Quality Assurance thru Quantity Control -

International Practice.

Business Objective Functionality

Quality Assurance Thru Quantity Control

Real Time Material Balance

Build Customer Confidence

System Driven Transactions Company Control on Forecourt Operation

Sales / Stock Analysis Capture, Collate, Relay & Analyse Sales / Stock data thru MIS

Customer Relationship Management (CRM)

Integrate Card transactions (EFT) Adds face to otherwise faceless transaction

Remote Diagnostics of Site Equipments

Remote Diagnostics

Retail Automation : Business Case

CO

FC

ATG

OPT

BOS

RFID Tag

POS

ATG DisplayEDC

Typical Architecture Of RA

Critical

Critical

Critical

Critical

Payment Solutions

PAYMENT SYSTEM

Current Architecture

OPT

FCC

MSR

CSC

SwitchDial Up

M

V

AmEx

Issuing Bank

Issuing Bank

ICICI Bank

Acquiring Bank

Issuing Bank Card swiped

E D C

Acquiring Bank (ICICI)

OMC Retail Outlet

Verifone terminal

PSTN

NEED FOR STANDALONE TERMINALS

OPT

FCCMSR

Switch

ICICI Bank GUI :

1. SALE2. VOID3. REFUND

E D C

EFT Verifone terminal(Upgraded software)

PSTN

E D C

Standalone Verifone terminal(EXISTING TERMINAL)

PSTN

Only for EMV / Maestro / PIN based transactions - Sale, void, refund- Initialization.- Logon- Settlement.- Reports generation

Transactions: - Initialization.- Logon- Settlement.- Reports generation

The New Architecture (Ph III)

O

P

T

F

C

C

Payment Module

MSR

Printer

SwitchDial Up

M

V

AmEx

Issuing Bank

Issuing Bank

Bank Agnostic

Issuing Bank

Card swiped

EMV Compliant

OMC Retail Outlet

Third party

Customer Benefits

System Driven Processes

Computer Generated Receipts

Density at the Point of Dispensation

Cards Swiped on the Island in Customer Presence

•On line CRM Possible

Faster Turnaround Time

Vehicle Registration Number Captured in Receipt

Quality & Quantity perception in the mind of the customer

Builds Customer Confidence

Dealer Benefits

Automates & Integrates all business operations of site

Day End, Shift End and other sales stock recon and reports avl

Accurately & in a jiffy; thereby

•Frees up manpower & faster accomplishment of outlet activities

Eliminates human error and malpractices by staff

Better customer handling thru credit accounts and cards

Better control on forecourt operations and overall outlet activities.

Overall drives more traffic to outlet leading to increased sales & profitability.

On line Densitometer

On Line Densitometer

Contaminant

Fuel

WaterSediment

Pipe outlet to Dispenser

• Conveniently Displayed at the Point of Sale

• Measures Density of Product that is Dispensed

• Automatic cut off of supply from the UGT if density goes beyond tolerance limits : Possible, to be augmented

• Builds Customer Confidence on Fuel Quality

Benefits of Densitometer

• Key Objective: Anytime anywhere inspection (Sales ~ Stock Recon)

• Monitoring software (client application) to be installed in laptops for sales officers

• Viewing real-time snapshot of activities happening at outlets possible

• Control Orders to be issued for acceptance of automation based on inspection by various statutory authorities

• NEVER allow the site / any DU to run on manual mode

Easy to monitor / keep track of activities anytime anywhere

Remote Inspection

Real Time Forecourt Snapshot

TaggingFinalising

SaleUshering Vehicle

Waiting for Customers

Real time monitoring by field officers

Report Generation

• Variety of system generated reports mapped into the system

• Sale – stock reconciliation / DSR / exception reports etc. can be viewed remotely

• BOS reports to be familiarized to Dealers

Hands-on Training & hand holding sessionsShall be conducted for Field Officers

Expectations from Sales Officersas end-users / beneficiaries of

Retail Automation System

Ensure availability of dedicated telephone line from dealers for automation system

Ensure general upkeep & maintenance of the system installed at the outlets

Ensure replenishment of consumables (receipt paper rolls, printer cartridges etc.)

Ensure system generated receipt printing for every transaction at the outlets

Ensure operation of automation system by the dealer in prescribed manner ; performing End of Day / End of Shift on regular basis

Dealer Management Issues

Usage of Controlling Office System

• Variety of reports & data pertaining to each automated outlet can be viewed at Regional Office

• Field officers to ensure usage of CO System in the best possible manner.

Automatic Tank Replenishment

I

M

S

J

D

E

Schedule Engine

Indent Generation

Honeywell

Final Schedule

Manual

I V R S

Portal

S M S

A T G

Aggregated Indents

Indicative Process Diagram

Sales Order Generation

The Process Flow• Indents flow in from any of the touch points:

• Manual

• SMS

• Web Portal

• I V R S

• Indent Management System ( IMS) captures these indents.

• For automated sites HAIL software generates indents and sends to IMS

• IMS aggregates all indents and carries out basic validations

• Manual intervention for Planning Officer to alter quantity, check for duplicate

indents etc.

• IMS sends the validated aggregate indent file back to HAIL scheduling engine

for schedule generation

• The final schedule sent to IMS who in turn sends to JDE for automatic sales

order generation and manual load building depending on availability of TTs

A T R - Architecture

1. Scheduling

2. Secondary Distribution Plan

Tank Data x times a day to terminal

Automatic Vehicle Identification

Nozzle Unit

Easy Fuel – The Concept

Automatic Vehicle Identification ensuring

customer loyalty

Benefits of A V I•Lifetime Customer Loyalty

•Eradicates malpractices / manipulations at island while fuelling

•Faster turnaround time (Just Fuel and Zip Off …)

•Better Fleet & Driver Management

•Vehicle configured for fuelling specific

Grade of product

Time / Day of Fuelling

Type of vehicle in a fleet

Amount / Quantity of fuel

•Savings on Fuel (Proven savings of at least 10%)

•Automatic Prevention of wrong product going into the vehicle

•Captures odometer reading between consecutive fuelling, hence accurately assess the fuel efficiency (read mileage)

•Payback period of vehicle unit : 6 - 9 months

Implementation Status : A V I

Successfully Piloted at BKC COCO, Mumbai as well as at COCO Airport, Bangalore

Roll Out Plan:

Scale up to select 300 sites pan India by March, 2007

50 ~ 100 vehicles at each site to be fitted with the Vehicle Tag.

Number of vehicle to be covered : 30,000

OMC is the first to bring such innovative contact less chip – based / RF based system

Sealed Parcel Delivery System

Roll Out Plan

Two Bid Tender in advanced stage of floatation

Supply Location : 50; TTs : 500; Retail Outlets : 1000 to be covered

Roll Out Plan

Two Bid Tender in advanced stage of floatation

Supply Location : 50; TTs : 500; Retail Outlets : 1000 to be covered

APIValve

Hose

SPDS Controller

To UGTFill Pipe

Retail Outlet

Tank Truck

Cross Over Prevention System

RFID Chip RFID Chip

Tank Truc

k

Benefits of SPDS

Correct Product loaded in right compartment & Accuracy of

Loading (Integrated with Terminal Automation)

Automatic detection of opening of compartment (SPDS Controller)

Correct & Complete Decantation at Authorized Retail Outlets

(Wet Leg Sensors & Cross Over Prevention)

Automatic Built In Safety Measures (Does not Decant if earthing

is not done)

No hassles of Key Management

Net : Assured product quality & quantity en route (From Supply Point to Decantation at outlet)

Vehicle Management System(VMS)

GPS Satellite

Base Station

GSM Network

Vehicle movement is identified over area maps through Global Positioning System (GPS) and Global System for Mobile (GSM) to base

computer.

BASE STATION RECEIVER

Vehicle Management System - Architecture

VEHICLE MOUNTED UNIT

Components of VMS• VMU (Vehicle Mounted Unit)

GPS (Global Positioning System) GSM (Global System for Mobile communication)

• GIS (Geographical Information System): Loaded on Server

• Seal Monitoring System with Sensors

• Software Application : Loaded on Server

Multi – utility Kiosk

The Concept

Petrol Retail Store ICICI ATM Convenience

HomeConvenience

BankingConvenience

TransactionConvenience

FuelConvenience

The Services

Book Air Tickets

Book Event Tickets

Pay Telephone Bills

Pay Electricity Bills

Pay Mobile Bills

Pay Credit Card Bills

Pay Other Bills

Book Rail Tickets

Mobile Top-Up

Maximize Service = Maximize Usage = Maximum Revenues

The Technical Architecture

OMC Network

Transaction Server

MobileCompanies

Movie Tickets

Event Tickets

Da

tab

as

e

Bi-

La

tera

l B

an

k

Tie

-Up

fo

r D

ire

ct

De

bit

Payment Gateway

-------------------------------------------------------------------------------------------------------------OUTSOURCED DOMAIN OUTSIDE OMC

Credit Cards

Discussions underway

70% of credit cardtransactions

Discussions underway

Yatra.com

For air tickets

The Model

Stereo Speakers

LCD Monitor

Card Reader

PIN PAD

Bar Code Scanner

Telephone

Key Board

Optional Special Receipts

Processor Contact-LessSmart Card Reader