TeleMedia Futures · TeleMedia Futures. Not ‘if’ but ‘how’ and when - and for what!...

! Futurist (Media & Communications)

! CEO The Futures Agency

! Author & Think-Tank Leader

www.mediafuturist.comtwitter.com/gleonhard

TeleMedia FuturesHow open technologies will shape the future of

business, media and communications

Gerd Leonhard @ USI 2010

Welcome to the New Normal!

Source: PaidContent.org

Mobile Devices

Computer

Connecting the Crowd and the Cloud

Source: Slideshare.net

Connectivity + Mobile + Social:

a Pivot Point similar to that of

the Printing Press...?

Youtube.com/user/ScholzundFriends

Only a question of time...

Cable TV vs OTT: get ready for a fight

Whatever I can get *aka the past

Exactly what, when, how,

where I want it

Phone users ~ Web Users

Interface (R)Evolution

Convergence is finally real.

Carriers, Operators, ISPs and Telecoms

Internet Giants, Search & Portals

Cable & Satellite

Copy & Own ! Access

Print ! Digital

Web ! TV

The Cloud ! Local Storage

Selling Copies ! Providing Access

Control ! Trust

Professionals ! Users

New business models ••• New roles

Consequences of

@gleonhard

A new social, interconnected, mobile OS

Yes: Telecom + Media + Advertising...

Mobile. Social. Content. Advertising 2.0

@gleonhard

ISPs & Mobile Operators: To do nothing is not really an option

Increasing disembodiment of Content

Most Content will be just a Click

Defining ‘Open Economy’

• New business models based on hyper-

collaboration (rather than competition)

• Total Transparency as a default setting

• Conversations not (just) monologs (aka Social)

• Passing control to the Users

• Open interfaces to / with business partners,

vendors, users , customers etc (API Culture)

• Use of technologies and business standards

that are supported by everyone

Increasing amount of Meta-Content and UGC

Data is the new Oil

Image licensed from sevensheaven.nl

@gleonhard

Content

Telecom Advertis

ing

Social Media

Forget most of what you know about Advertising

30% + of all Advertising will be digital / interactive / mobile / social within 2-3 years *depending on territory

One of the Futures of Mobile Advertising

@gleonhard

Think ‘cars’ not faster horses

The Cloud Mobile

Social Location

Open Platforms

API Culture

Data is the new Oil

Media 2.0: sell i.e. provide Access, bundle Content - and up-sell from there!

“Social Media” & UGCLegacy Media

Your Opportunity

is here

Your Opportunity

is here

Your Opportunity

is here

@gleonhard

TeleMedia Futures

Not ‘if’ but ‘how’ and when - and for what!

Flat-rated & bundled content will dominate

Mobile Operators & ISPs hold the Keys to the Future of

Content Distribution, Marketing, Selection,

Aggregation

Media as a Service (MaaS)@gleonhard

Music Bundles: the lowest hanging fruit, especially in lesser-developed countries

0

2.5

5

7.5

10

Calls SMS Data Content Services Experiences

Focus on ControlOpportunities for Growth

Operator Paradigm Challenges

@gleonhard

Telcos will move up the food-chain...

Social Networking

Bundled Content Services

Communication 2.0

Money 2.0

eLearning

Lubricate the new, mobile, social

Digital Economy

Disrupt

Lubricate

Take New Roles

Hyper-Collaborate

Create Web Mobile-Native Models

@gleonhard

gerd@mediafuturist.com

twitter.com/gleonhardFacebook: gleonhardmore presentations at

www.mediafuturist.com

Thanks for your time