Ten Weeks to Prepare… and Ten Seconds to Tweet

Ten Weeks to

Prepare… and Ten

Seconds to TweetEileen Boswell

Community Transportation Association of America

February 25, 2011The Catholic University of America’s Bridging the Spectrum Symposium

CTAA EXPO

Overcoming Skepticism

It’s a no-brainer.”

Five

Sim

ple

Rule

s 1.) Be prepared.

2.) Enlist allies.

3.) Every conference has a beginning, middle, and end.

4.) Embrace place.

5.) Take it easy.

From California to the Heartland

Ten Weeks to

Prepare

Befo

re th

e Co

nfer

ence Build relationships

Get the password

Branding the feed

Know your event

Build a following

Build

ing

a Fo

llowi

ng Conference attendees

Members who can’t attend

Partners

Industry leaders

Local businesses

Embr

ace

Plac

e

Mark

etin

g th

e Fe

ed On Twitter

In emails to attendees

In print materials announcing conference

In print materials at conference

At coffee stations during the conference

On CTAA home page

Getting the Feed on CTAA.org

Using Twitter's open source code, we created feed widgets run by javascript to pull a user's "profile" tweets and display them via XHTML/CSS on our Web pages.

Ten Seconds to

Tweet

Durin

g th

e Co

nfer

ence

1.) Pay attention

2.) Pay attention

3.) Pay attention

Nam

e Dr

oppi

ng, T

witte

r-St

yle

Don’

t For

get

Hash

tags

!

“When” not “If”

Less

ons L

earn

ed

Real

Con

tent

…wi

th P

erso

nalit

y!

Capturing Conversations

Anno

unce

men

ts

Fun

Stuff

, Fre

e Tim

e

Unex

pect

ed B

enefi

ts

Afte

r the

Con

fere

nce

Close the feed

Document what you did

Discuss lessons learned

Celebrate success

See who was Tweeting

Closing Thoughts

Capturing a Conference

Little Things Mean a Lot

Sugg

estio

ns

Follow conferences on Twitter

Make it a team effort

Use last year’s feed to enhance this year’s conference

Eileen Online boswell@ctaa.org twitter.com/CTAAEXPO twitter.com/NRCtrans twitter.com/eileencan embeddedlibrarian.blogspot.com