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Thematic MappingiXPRESS Deep Dive

Mellissa SaxmanTraining & SupportJune 13th, 2018

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Thematic MappingiXPRESS Deep Dive

Mellissa SaxmanTraining & SupportJune 13th, 2018

Agendafr

• Introduction

• Objective

• Point vs Boundary Maps

• Types of Thematics

• Thematic Creation• Including MapInfo Advanced Thematics

• Recap

4

objectivede

Youth Summer Sports Camp• Better Idea of Customers and Market

– Marketing Efforts• Summer Session

– New Program • Targeting Low Income Families

5

User Defined Variables Deep divede

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User Defined Variablesde

Market Current Campers

Saturation/Opportunities

for Improvement

Most popular camps

Prospects for low income campaign

Prospects for low income campaign

Target Audience

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Point Vs Boundary Mapsde

Point Maps

• Overlay without required map objects.

• Based on location information from database.

• Appearance determined by value of variable.

Boundary Maps

• Require boundaries for re-aggregating data.

• Applies values from target records in study area to boundaries.

• Appearance based on values of selected area.

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Point Vs Boundary mapde

Camp LocationsPoints with associated data imported

ZIP boundary Aggregated data within polygon

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Types of ixpress Thematic Maps

• Display symbols at location.• Useful for data not represented by boundaries.

Point Thematic

• Shaded based on values of selected area.• Helps visualize value by highlighting high or low areas.

Boundary Thematic

• Regions shaded with dots.• Density corresponds to value.

Dot Density

• Gives access to MapInfo thematics.

Advanced Thematics

de

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Advanced ThematicsMapInfo Professional - seven types of thematic maps

Ranges

Bar Charts and Pie Charts

Graduated Symbol

Dot Density

Individual

Grid

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Range thematic

Equal Count • Equal amount

Equal Ranges • Equal size

Natural Break • Average of range, distributes evenly

Quantile • Distribution of a variable across a segment

Standard Deviation

• Middle range breaks at mean of values, ranges above and below are one standard deviation above or below mean

groups records into ranges and assigns color, symbol, or line based on range

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Bar Chart & Pie Chart thematicsBa

r Cha

rt • Compare sizes of bars within chart

• Compare one bar in all charts

• Compare height of chart with all charts

• Show negative values Pie

Char

t • Compare sizes of wedges within chart

• Compare one wedge in all pies

• Compare diameter of pie with all pies

• Compare parts of a whole

Examine more than one variable per record at a time

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Graduated Symbol & Dot Density thematics

Graduated Symbol• Displays a symbol for each record• Size of symbols is proportional to values of point

Dot Density• Displays the data values as dots on your map• Each dot represents a number of units• Total number of dots in a region is proportional to the data

value for that region.

de

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Individual and grid thematics

Individual• Points, lines, or boundaries shaded by individual values• Numerical or nominal values• Each unique value its own color or symbol• Emphasize categorical differences over quantitative

Grid• Input grid specifications• Display data as continuous color shades across map• Useful for displaying data on map without reference to

boundaries

de

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Point and Boundary ThemeTotal Campers

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Dot Density ThemeAge 10 - 17

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MapInfo Advanced Thematics - Graduated themeTotal Campers% Penetration

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MapInfo Advanced Thematics - Individual themeDominant camp

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MapInfo Advanced Thematics – Bar Chart ThemeDominant camp

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MapInfo Advanced Thematics – Pie Chart ThemeDominant camp

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MapInfo Advanced Thematics – grid Theme2018 Estimated Average Household Income

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MapInfo Advanced Thematics – grid ThemeTotal Campers &10 – 17 year olds

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Point, Dot Density, Boundary Graduated, Dot Density, Individual

Thematic Maps

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Youth Summer Sports Camp

• Marketing Efforts– Summer Session

• New Program– Targeting Low Income Families

Better Idea of Customers and Market

• Created Thematic Maps– Target Zip Codes

• Marketable Campers

Recap of objective

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community Knowledge basehttps://community.environicsanalytics.com

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Community Knowledge baseQuickstarts and Tips& Tricks

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Community Knowledge baseFAQ

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Community Knowledge baseFAQ

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Questions?

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