The 5 Stages of Travel and the Digital Traveller · Tips CITIESTOVISITIN Top fimt-ti Dingle Kenys...

The 5 Stages of Travel and the Digital Traveller Gordon Black, Digital Tourism Scotland

Cairngorms Business Partnership Summer Tourism Conference 23 June 2015

SWITCHING OFF

DIGITAL TRAVELLER

DREAMING

DREAMING

DREAMING

DREAMING

DREAMING

DREAMING

DREAMING

INSPIRE

DREAMING

PLANNING

PLANNING

PLANNING

• 40 Websites visited before booking

• 77% Read reviews before choosing hotel

• 53% won’t book hotel without reviews

• 62% More likely to book hotel if management

responded to reviews

PLANNING

ONLINE PRESENCE REVIEWS

• Real Time Availability

• Instant Booking

• No Calls

BOOKING

EXPERIENCING

EXPERIENCING

EXPERIENCING

EXPERIENCING

EXPERIENCING

EXPERIENCING

EXPERIENCING

MOBILE OPTMISED FREE WIFI

SHARING

SHARING

INSPIRATION?

Are you part of the digital journey?

www.digitaltourismscotland.com

WORKSHOPS

• Based on ETAG workshop programme • Awareness raising + Hands-on practical workshops

• Digital Strategy Workshop • Driving the right traffic – SEO • Video Content Made Easy • …...

www.digitaltourismscotland.com

hidigital@hient.co.uk Interested? Contact: Theresa Swayne (HIE)

www.digitaltourismscotland.com

Thank You.

www.digitaltourismscotland.com