View
38
Download
1
Category
Preview:
DESCRIPTION
The Advocacy Leadership Institute: Empowering Advocates for Bikeable Communities Learn about the rise of the Advocacy Leadership Institute (ALI), a grassroots bike/ped advocacy training program that started in Seattle, WA. Since its inception in 2012, the ALI model has spread to two other cities in the U.S. and has taught four cohorts of leaders in Seattle alone. The most recent version of ALI is about to launch in Richmond, VA. Presenters: Presenter: Max Hepp-Buchanan Metropolitan Richmond Sports Backers Co-Presenter: Brock Howell Cascade Bicycle Club
Citation preview
Cascade Activist Engagement
Common Challenges for Organizers
● Limited Time & Resources
● Building teams for bigger, less immediate
goals.
● Success on near-term goals.
● Meeting people where they’re at in terms of
time & experience.
● Sustainability
Definition of a Campaign
A campaign is a strategic effort to achieve a
specific, date-certain outcome. Every
campaign includes a strategy that involves
targeting, a theory to win, tactics, timing, and
messaging based on available resources and
powermapping.
Building Winning Campaigns
Recruit Develop Mobilize Celebrate
The Arc of a Campaign
Foundation
Tactics Kickoff Decision
Build Capacity
Resolution
Celebrate Expend
Resources
Programs:
A cycle of
campaigns
Seattle
Lay of the land
Macro Timeline
Annual - City Budgets
2013/14 - Bicycle Master Plan Update
2014 - Vote on City Parks Levy
2015 - Vote on Renewal of Transportation Levy
& Seattle District Elections
2016 - Vote on Expansion of Regional Light
Rail
2014
2015
2016
Major Neighborhood Bikeway Projects
Ballard ● Missing Link
● Ballard Bridge
Portage Bay ● SR520 Bridge Replacement
● Neighborhood Greenways
Northgate ● Northgate Bike-Ped Bridge
Westlake ● Westlake Protected Bike Lane
Downtown ● Second Avenue Protected Bike Lane
Demonstration Project
● Center City Protected Bike Lane
Network
Rainier Valley ● North-South Spine Neighborhood
Greenway
● Rainier Avenue Protected Bike Lane
Messaging Research
78% of Seattleites have a favorable view of bicyclists.
74% bike frequently or would like to do so more often.
Messaging Research: Polling
78% of Seattleites have a favorable view of bicyclists.
74% bike frequently or would like to do so more often.
Messaging Research: Hero’s Narrative
Vision
Conflict/Villain/Weapon
Elixir
Urgency
Long-Term Solution
Near-Term Local Project
Action
Messaging Research: Hero’s Narrative
Vision: Imagine a Seattle where all
neighborhoods are connected by safe,
comfortable bikeways for everybody to ride,
whether you’re an eight-year-old kid or an
eighty-year-old grandma.
Messaging Research: Hero’s Narrative
Conflict/Villain/Weapon: Unfortunately, we
know that’s not true today; it’s not safe
enough for most families to ride. Long-ago
special interests pushed for a roads-only
approach by rigging the transportation
system with traffic laws, road design, and
funding mechanisms that favored cars to the
exclusion of pedestrians and bicyclists.
Messaging Research: Hero’s Narrative
Elixir: But we’ve seen time and time again how
caring neighbors can work together to
overcome the biggest obstacles -- from the
fights that ended freeway expansion in Seattle
to building the 2nd Avenue Protected Bike Lane
in downtown Seattle just yesterday.
Messaging Research: Hero’s Narrative
Urgency: The moment couldn’t be any more
urgent. Sher Kung could’ve died on just about
any street in Seattle. In fact, the crash data
shows that Roosevelt Avenue and Pine Street
are just as dangerous as Second Avenue was.
Messaging Research: Hero’s Narrative
Long-Term Solution: That’s why we’re working to secure
enough funding to implement the newly adopted Bicycle
Master Plan. We want to make sure we build more than
200 miles of protected bike lanes and neighborhood
greenways in the next decade, and to get there we’ll need
to secure $30 million a year -- up from $10 million a year
today. That’ll require pushing the Seattle City Council to
reallocate the budget, but also a much bigger renewal of
our city’s ongoing transportation levy next year in 2015.
And it’ll require electing city councilmembers who support
our goals.
Messaging Research: Hero’s Narrative
Near-Term Local Project: But right now in the
next 12 months, right here in the Rainier Valley,
we have the opportunity to get SDOT to design
and build a complete north-south neighborhood
greenway connecting Franklin High School to
Rainier Beach High School. That’s pretty
amazing.
Messaging Research: Hero’s Narrative
Action/Ask: That’s why we need you to do X.
Connect Seattle
● Citywide Steering
Committee(neighborhood team leaders)
● Neighborhood Teams ○ Cascade
○ Seattle Neighborhood Greenways
○ Friends of Burke-Gilman Trail
● Cascade’s Project Action Teams
Five Neighborhood Teams
Connect Seattle
● Connect Ballard
● Connect Portage Bay
● Connect Westlake
● Connect Downtown
● Connect Rainier Valley
600+ total team members
Neighborhood Teams
Each is unique:
● An independent team with independent leader
● A team led by Cascade staff
● A coalition of organizations
● Value-added tactics for shared goals with existing
organizations.
Building Winning Campaigns
Recruit Develop Mobilize Celebrate
● One-on-one meetings, activist to activist,
using Cascade’s Salsa algorithm of best
activists, into neighborhood teams.
● Bike Happy Hours
● ALI Graduates
● Cascade Ambassadors
● Online Action Alerts
Recruit
● Advocacy Leadership Institute o Three month-long program
o Quarterly mini ALIs in Seattle
o Mini ALIs outside Seattle
● One-on-one consultation with Cascade staff
● Advocacy Manual
● Hands-on experience
Develop
● Campaign Plans & Tactics o Planned by Cascade & Teams
o Executed by Teams
● Policy Rides
Mobilize
● Bike Happy Hours
● Annual Volunteer Party
● Swag o Leader & All-Star Activist T-shirts
o Callouts at Bike Happy Hours
● Feature o Braking News
o The Courier
Celebrate
Leadership Ladder for Connect Seattle Cascade Staff
Neighborhood Team Leaders - People who run the meetings and help set the direction of the
neighborhood team.
Captains - People who coordinate tactics.
Active Team Members - People who actively participate & volunteer
Team Members (Followers) - People who are on a team listserv or Facebook group.
Teams’ Campaign Work
Email Recruitment
Monthly team meetups
Monthly leadership meetings
Campaign Plans
Coalition coordination
Tactics
● Postcarding
● Ambassadors
● Event turnout - phonebanking & canvassing
● Video
● Bike Parking Applications
● Bike Blitzes
● Email Recruitment
Tools
SalsaLabs
● Email Blast List Management
● Activist Scores
● Listservs
Google Docs
Google Groups
● Leadership Team Listservs
Facebook Group
Meetup Group
VAN -> #NextNGPVAN
Phonebank Tools
Continuing Challenges
● Management.
● Moving people up the leadership ladder.
● Building more teams.
● Coordinating with partners.
● Expanding to the rest of the region -- Connect Puget Sound.
Questions?
Recommended