The Alliance for Malaria Prevention Behavior Change Communication Workshop for Long-Lasting...

The Alliance for Malaria Prevention

Behavior Change Communication Workshop for Long-Lasting Insecticide-Treated Net (LLIN) Scale Up to Universal Coverage and Use

Bamako, Mali 21 – 24 September, 2010

Aude GALLIIFRC European Union Office

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AMPBCC Workshop Bamako September 2010

Core Group: 90 members representing US, Africa, EU and all RBM constituencies

AATT: 25 members from 12 African countries- NGOs, Academia, Private Sector + RBM sub regional networks

• Work streams (MDGs, GFTAM Replenishment, R&D, African Union, Progress reports, Country Procurement…) + collaboration with other RBM Working Groups

• A fortnightly call for the Core Group only and a listerve with more than 250 subscribers (general audience)

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◦ Achieve universal coverage by 2010;

◦ Reduce global malaria burden by 50% in 2010;

◦ Reduce global malaria deaths to near zero in 2015;

◦ Eliminate malaria where possible; and

◦ In the long term, eradicate malaria worldwide through progressive elimination in countries

By meeting these targets, the malaria MDG will be achieved and contributions will be made towards progress on five other MDGs

1. Keep malaria high in the global agenda2. Ensure future funding for countries3. Make the money work for effective implementation4. Ensure quality reporting on country progress

YOUR ADVOCACY MESSAGES- BASED ON EVIDENCE FROM IN COUNTRY IMPLEMENTATION

–ARE CRITICALLY NEEDED FOR US!

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1. Shrinking resources: do more with less

2. Integration and global health: not about disease but about people: GFATM/ GHI

3. African leadership and proof

4. All about cost effectiveness

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Malawi, Mozambique, Niger and Ethiopia: more than 40% decrease in under five mortality (UNICEF Sept 2009)

Eritrea: 52% decrease in under five mortality (UNICEF Sept 2009)

Equatorial Guinea: 63% reduction in all-cause mortality in children under five since 2004

Zambia: 66% decline in malaria deaths; reached the 2010 target of a more than 50% reduction in malaria mortality compared to 2000 (WHO April 2009)

Eradicate extreme poverty and hunger

Achieve universal primary education

Promote gender equality and empower women

Reduce child mortality

Improve maternal health

Combat HIV/AIDS, malaria and other diseases

Ensure environmental sustainability

Develop a global partnership for development

Integration is Key – MDG 4, 5 & 6 intimately linked

Insecticide treated nets distributed free with routine nationwide immunization campaigns

◦ Provide incentives for women –mothers walk many miles to take part in such campaigns - increasing immunization uptake

◦ Integration of health programmes reduces costs of health delivery

◦ Releases hospital beds e.g. Zambia – health workers able to focus on other health issues

Progress made and success stories at country level: we have the evidence of what works, so let’s do it!

Promote an integrated approach between MDG 4, 5 and 6 to ultimately strengthen health systems

Increase financial resources for malaria and ensure a fully funding Global Fund

MAWG partners have developed a set of key messages

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WORKING TOGETHER:MAIN MAWG JOINT ACTIVITIES

Parliamentarians (15% campaign for Parliamentarians in Africa, US Congress, EU Parliament and EU ACP JPA)

African Union, regional bodies (ECOWAS/ CEDEAO, WAEMU/ UEMOA, SADC…); ALMA initiative and World Economic Forum

RBM Progress & Impact Series reports launches

World Malaria Day + Financial Times

Launch of RBM/ UNICEF Goodwill Ambassador Yvonne Chaka Chaka

MDGs Review Summit

Activities around the Global Fund replenishment + Community System Strengthening

Support to LLIN campaign- Mali case study: ex of slideshow used instead of PwP during high level events

Kenya HMM report and workshop on diagnostics: ex of the advocacy report with individuals testimonies

Malaria champions ‘Princess of Africa, Football players, Youssou NDour, ALMA...

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Create more synergies at country level for advocates working on health issues (HIV, TB, malaria, maternal and child health, Abuja…) to have a stronger voice and benefit from each other expertise

Need for countries figures and success stories to share regionally and internationally

Strengthen the capacity of advocates in the South: Advocates in the South and especially in Africa, have a key role to play to put health as a priority in their own country and at regional level + to make their MoH becoming advocates too!

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Stories and testimonies

Case studies

Reports and analysis- position/ policy paper

Pictures, short movies

Challenges and way forward/ recommendations

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CO-CHAIRS OF THE MAWG:- Craig JAGGERS, World Vision, Washingtoncjaggers@worldvision.org

- Hilaire ZON, Lutherian World Relief, Burkina Faso Chair of the Africa Task Team: hilairezon@yahoo.fr

RBM SECRETARIAT, MAWG FOCAL POINTMichel SMITALL, smitallm@who.int

Ask to be added to the MAWG listerve: mawg@who.int

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MAWG WEBSITE:http://www.rbm.who.int/mechanisms/mawg.html

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Embassies & International donors agencies (DFID, AFD, USAID,GTZ…)

UN agencies Civil Societies networks (across sectors and diseases) and

INGO European Union delegation (get involved in the programming

process/ consultation in country- country lead approach) Parliamentarians Government (Ministry of Health AND Finance) Media Global Fund Country Coordinating Mechanisms (CCM)

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Contact Hilaire if you would like to be part of the Africa Advocacy Task Team

Contact the chairs if you would like to be actively engaged in the Core Group

Ask Michel Smitall RBM Secretariat to be added to the MAWG listerve (250 people) and use it to access information, and share events, news, etc…with the global malaria advocacy community

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