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THE ARROGANCEOF ENGLISH
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English rules
Finance
Science and technology
Universities
AdvertisingComputing
Publishing industry
Entertainment
International organisations
International transportationInterpreting and translation
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Our English tongue is of
small reach it stretcheth no
further than this island ofours, nay not there over all.
Mulcaster 1582
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It aint necessarily so
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It aint necessarily so
Shakespeares England 5 million English speakers
1900 200 million English speakers
Now 2.3 billion English speakers
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Settlement in America, Canada, Caribbean, Pacific
Industrial Revolution
British Empire America influences the world
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Why
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Finance
Market capitalisation
Bond and share issuance
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Finance 1
Annual reports DAX30 English 30 German 1 French
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Finance 2
Annual reports. CAC 40English 40 French 38 Dutch / German / Spanish 1
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Science and technology
Science Citation Index 95% of documents are in EnglishMost prestigious scientific journals are in English
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Science and technology
R&D spending worldwide in 2008 (total USD 532 billion)
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UNIVERSITIES/EDUCATION/TRAINING
RANK COMPANY/ORGANIZATION, COUNTRY 2009 U.S.
PATENTS
PIPELINE
GROWTH
INDEX
PIPELINE
IMPACT
SELF-
CITATIONS
ADJUSTED
PIPELINE
IMPACT
PIPELINE
GENERALITY
PIPELINE
ORIGINALITY
PIPELINE
POWER
ADJUSTED
PIPELINE
POWER
1 University of Texas, U.S. 112 1.24 1.54 22.0% 1.54 1.80 1.73 667 667
2 University of California, U.S. 271 1.08 1.05 15.1% 1.05 1.48 1.03 469 469
3 University of Central Florida, U.S. 56 1.37 1.49 22.9% 1.49 2.32 1.74 458 458
4 Iowa State University of Science and
Technology, U.S.
32 2.67 1.30 13.7% 1.30 2.07 1.93 444 444
5 University ofWashington, U.S. 54 1.15 1.65 30.2% 1.64 2.75 1.34 376 375
6 State University of New York (SUNY), U.S. 56 1.27 1.51 8.1% 1.51 1.87 1.74 352 352
7 Tufts University, U.S. 14 2.00 2.88 21.2% 2.88 4.13 0.91 304 304
8 University ofWisconsin, U.S. 118 1.33 1.04 19.2% 1.04 1.15 1.52 285 285
9 Northwestern University, U.S. 39 1.30 1.47 26.4% 1.47 2.65 1.39 276 276
10 Virginia Polytechnic Institute and State
University, U.S.
28 1.75 1.18 9.7% 1.18 1.42 2.55 208 208
11 California Institute of Technology, U.S. 93 0.88 1.82 12.3% 1.82 2.53 0.53 201 201
12 Massachusetts Institute of Technology, U.S. 141 1.03 1.68 19.8% 1.68 2.49 0.30 179 179
13Stanford University, U.S. 120 0.92 1.22 11.2% 1.22 1.63 0.75 165 165
14 University of Colorado, U.S. 21 0.88 3.38 25.2% 3.38 5.00 0.52 160 160
15 Harvard University, U.S. 38 0.75 2.19 26.1% 2.19 3.86 0.66 158 158
16 University of Massachusetts, U.S. 44 1.57 1.23 16.1% 1.23 1.95 0.90 149 149
17 Purdue University, U.S. 47 2.14 1.40 10.3% 1.40 1.75 0.58 143 143
18 University ofOxford, United Kingdom 19 2.71 1.17 13.5% 1.17 1.23 1.82 135 135
19 Pohang University of Science and Technology,
South Korea
30 1.67 0.95 2.2% 0.95 0.99 2.85 134 134
20 University of Maryland, U.S. 39 0.91 1.52 6.5% 1.52 1.63 1.48 130 130
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Universities
MBA
Number of MA programs more than doubledin the last 3 years
Most taught foreign language in the world
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Patent scorecard
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Advertising / Advertisers
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Advertising / Advertisers
7 out of 10 top advertisers US based
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9 out of 10 top advertising companies
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Advertising / Advertisers
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1. BBDOWorldwide, United States
2. McCann Erickson, United States
3. DDBWorldwide, United States
4. TBWAWorldwide, United States
5. Euro RSCGWorldwide, France
6. JWTWorldwide, United States
7. Y & R Advertising, United States
8. Publicis, France9. DraftFCB, United States
10. Wisdek, Canada
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English rule - Computing
Internet
Microsoft
GoogleApple
IBM
AmazonFacebook
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English rule - Computing
80% of all websites in English (then German
4.5% and Japanese 3.1%)
80% of computer programs are in English
70% of information stored electronically in
English
8/10 of the most popular websites worldwide
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Publishing
If you want to reach an audience, write in English.
Example Bulgaria (last 5 years)
Books translated into English - 8
Books translated from English- 10,800
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Entertainment
Eurovision Song Contest
1956 to 1960:
3/58 songs in English
2006 to 2010:
146/203 songs in English
1999 rule change:
Since then, 10/11 songs
in English
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1. Avatar (2009)
2. Titanic (1997)
3. The Lord of the Rings: The Return of the King (2003)
4. Pirates of the Caribbean: Dead Man's Chest (2006)5. The Dark Knight (2008)
6. Harry Potter and the Sorcerer's Stone (2001)
7. Pirates of the Caribbean: At World's End (2007)
8. Harry Potter and the Order of the Phoenix (2007)
9. Harry Potter and the Half-Blood Prince (2009)
10. The Lord of the Rings: The Two Towers (2002)
11. Star Wars: Episode I - The Phantom Menace (1999)
12. Shrek 2 (2004)
13. Jurassic Park (1993)
14. Harry Potter and the Goblet of Fire (2005)
15. Spider-Man 3 (2007)
16. Ice Age: Dawn of the Dinosaurs (2009)
17. Harry Potter and the Chamber of Secrets (2002)
18. Alice in Wonderland (2010)
19. The Lord of the Rings (2001)20. Finding Nemo (2003)
21. Star Wars: Episode III - Revenge of the Sith (2005)
22. Transformers: Revenge of the Fallen (2009)
23. Spider-Man (2002)
24. Independence Day (1996)
25.Shrek the Third (2007)
26.Harry Potter and the Prisoner of Azkaban (2004)
27. E. T. The Extra-Terrestrial (1982)
28. Indiana Jones and the Kingdom of the Crystal (2008)
29.The Lion King (1994)30. Spider-Man 2 (2004)
31. Star Wars: Episode IV - A New Hope (1977)
32. 2012 (2009)
33. The Da Vinci Code (2006)
34.The Chronicles of Narnia (2005)
35.The Matrix Reloaded (2003)
36. Up (2009)
37. Transformers (2007)
38.The Twilight Saga: New Moon (2009)
39.Forrest Gump (1994)
40.The Sixth Sense (1999)
41. Ice Age: The Meltdown (2006)
42.Pirates of the Caribbean (2003)
43.Star Wars: Episode II - Attack of the Clones (2002)
44. Kung Fu Panda (2008)45.The Incredibles (2004)
46.Hancock (2008)
47.Ratatouille (2007)
48.The Lost World: Jurassic Park (1997)
49. The Passion of the Christ (2004)
50. Mamma Mia! (2008)
Top films of all time
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Entertainment
Top films of all timeclick here to see the list
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Top songs of all timeclick here to see the list
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Top songs of all time1. Like a Rolling Stone, Bob Dylan
2. Satisfaction, The Rolling Stones
3. Imagine, John Lennon
4. Whats Going On, Marvin Gaye5. Respect, Aretha Franklin
6. Good Vibrations, The Beach Boys
7. Johnny B. Goode, Chuck Berry
8. Hey Jude, The Beatles
9. Smells Like Teen Spirit, Nirvana
10. Whatd I Say , Ray Charles
11. My Generation, The Who
12. A Change Is Gonna Come, Sam Cooke
13. Yesterday, The Beatles
14. Blowin' in the Wind, Bob Dylan
15. London Calling, The Clash
16. I Want to Hold Your Hand, The Beatles
17. Purple Haze, Jimi Hendrix
18. Maybellene, Chuck Berry
19. Hound Dog, Elvis Presley20. Let It Be, The Beatles
21. Born to Run, Bruce Springsteen
22. Be My Baby, The Ronettes
23. In My Life, The Beatles
24. People Get Ready, The Impressions
25. God Only Knows, The Beach Boys
26. A Day in the Life, The Beatles
27. Layla, Derek and the Dominos
28. (Sittin on) the Dock of the Bay, Otis Redding
29. Help!, The Beatles
30. I Walk the Line, Johnny Cash
31. Stairway To Heaven, Led Zeppelin32. Sympathy for the Devil, The Rolling Stones
33. River Deep - Mountain High, Ike and Tina Turner
34. Youve Lost That Lovin Feelin
35. Light My Fire, The Doors
36. One, U2
37. No Woman, No Cry, Bob Marley and the Wailers
38. Gimme Shelter, The Rolling Stones
39. That'll Be the Day, Buddy Holly and the Crickets
40. Dancing in the Street, Martha and the Vandellas
41. The Weight, The Band
42. Waterloo Sunset, The Kinks
43. Tutti Frutti, Little Richard
44. Georgia on My Mind, Ray Charles
45. Heartbreak Hotel, Elvis Presley
46. Heroes, David Bowie47. Bridge Over Troubled Water,
48. All Along the Watchtower, Jimi Hendrix
49. Hotel California, The Eagles
50. The Tracks of My Tears, Smokey Robinson and the
Miracles
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Love
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Love is localclick here for Video
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Finance 4
Annual reports
Germany 30 30 French 1
France English 40 French 38
NL/D/SP 1
USA English 30 others 0
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Walt Disney
Wal-Mart
Verizon Communications
United Technologies
The Travelers Companies
Procter & Gamble
Pfizer
Microsoft
MerckMcDonald's
Kraft Foods Inc
JPMorgan Chase
Johnson & Johnson
Intel
IBM
Home Depot
Hewlett-Packard
General Electric
Exxon Mobil
E.I. du Pont de Nemours
Coca-Cola
Cisco Systems
Chevron Corporation
Caterpillar
Boeing
Bank of America
AT&T
American Express
Alcoa
3M
1
1
1
1
2
28
22
35
24
27
15
1
1
17
31
1
3220
19
11
33
35
1
14
11
2
2
24
15
30
Number of Languages per Dow Jones' CompanyWebsite
Total Languages
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EngliAlbanian
ArabicArmenian
Bo nianBulgarianC ine eCroatian
CzecDaniDutc
EstonianFinnish
FrenchGerman
GreekHebrew
HindiHungarian
IcelandicItalian
JapaneseKoreanLatvianLithuanian
NorwegianPolish
PortugueseRomanian
RussianSerbianSlovak
SlovenianSpanishSwedish
Thai
TurkishUkrainian
Vietnamese
303
1111
919
813
1417
814
1917
1112
113
3181818
88
151515
816
79
821
157
159
3
Types of Languages Used by Dow Jones' Companies
Dow Jones Companies
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International organisations
United Nations (six official first among equals)
2001 poll 189 countries 120 English, 40
French, 20 SpanishWorld Health Organization (1948)
World Bank
IOC
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International transportation
190 nations are members of the International Civil Aviation
Organization
Seaspeak
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German Coast Guardclick here for Video
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EU
23 languages 506 combinations
Court of Justice
Spanish, German, English, Italian, French
Pivot languagesEnglish (5)
German (5)
Italian (3)
Spain (3)
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Translation companies
8 in the top 10 are based in the UK or US
43% of all translations are sourced in USA
42% of all translations are sourced in Europe
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EVS SALES
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Translation companies
In Europe main language combination to and from English
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The way forward
Advisory
Sourced in EURO
PE and USA
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The way forward
Advisory
Sourced in EUROPE and USA
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