The Babadook

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

THE BABADOOK (IFC MIDNIGHT) Online Marketing/Street Marketing/Print Advertising

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for THE BABADOOK. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com 2.  Dedicated Emailing – To CC members in LA 3.  Social Media Outreach – Content posts on Twitter (30K+) 4.  Print Advertising – 11/20 issue of Campus Circle 5.  Newsletter Ad/Calendar Listing/Trailer Page – Promoting film release

The campaign has 512 clicks (includes 170 bitly clicks), 4,665 content related page views.

Print Advertising

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 325K+. Clicks – 193

Dedicated Email

Delivered – 22K+ L.A. Opened – 2,099

Clicks – 103

Dedicated Email

Delivered – 22K+ L.A. Opened – 1,580

Clicks – 46

Campus Circle

Newsletter #1 Emails – 22,125 Opens – 1,779

Weekly Newsletter Campaign Clicks– 10

Campus Circle

Newsletter #2 Emails – 22,073 Opens – 1,839

Weekly Newsletter Campaign Clicks– 8

Calendar Listing #1

Page Views – 74 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Calendar Listing #2

Page Views – 108

Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 112

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Twitter Posts