THE BALL - UKRAINE

TURKISH AIRLINESTHE BALL

BEST EUROPEAN AIRLINE MEETS BEST FOOTBALL

PR PROJECT FOR UKRAINE

We have the new ball to play with: EURO-2016

And a team to support

Let’s give a chance for Ukrainians to support national team and to become a part of the great

sports celebration

Giving an opportunity to win tickets to favorite European destination

The official ball of EURO-2016 will be presented in numerous branded photo zones in several Ukrainian airports and shopping

malls

With an approach of taking supportive photos with the ball

MECHANICSA number of ‘wow’

branded photo zones to be created in

airports and shopping malls where people could take photos

INTERACTION• People at the airport and

shopping malls will have the opportunity to handle the ball, to play, to take pictures at branded photo frames, take small travel #hashtagged items etc.

• They can upload the photograph to social networks and take part in contests

VIRAL EFFECTA photo contest to be arranged for all football fans online and offline in major Ukrainian cities:

“Take a picture with any ball and Turkish Airlines branding with supportive message and have a chance to win tickets to a dream destination”

The ball photos and progress will be constantly published in social

networks under special #hashtags

INSTRUMENTS• PR: news releases • social networks (Facebook) or

landing page• Viral videos on YouTube

SMM Contest

Photo contest in social media will draw an additional attention to all PR activities and will get them an extra coverage

SMM Contest MechanicsTo win the prize participants will:• Take a photo of themselves at the branded photozones• Post this photo on Turkish Airlines Facebook and Vkontakte

community (or on a special landing page) • Tag their friends who they want to share the prize with and

add a contest #hashtag • Get as many likes for their photo as possibleWinners will be chosen randomly or among those who got the biggest number of likes.

SMM InstrumentsContest photos could be submitted under the contest post on Facebook and VK social community

…or via special landing page – a separate web-platform for contest conducting

EXPECTED RESULTS• Nationwide promotion of THY brand values

and sports partnership efforts

• National web promotion and PR coverage:- Up to 2,000 + posted videos and photos of the ball- Up to 2,000 reposts - Up to 10,000 + likes- 150,000 + contacts

INTERESTING?LET’S DISCUSS THE DETAILS!