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“The Coaches Guide to the Web”
NSCAA Convention
January 2013
Contents
1. Why use the web as a coaching tool ?
2. Research from current coaches in the field
3. Performance Support : Current practice in using the
web to support player development
4. Current practice using the web to support coach
education
5. What coaches say they want from the web to help
them practically and how you can help them !
6. How does this affect you the coach ?
2
3
2.Performance Support : Current practice in using the web to support
player development
1950’s 2012
4
1. Why use the web as a coaching tool ?
• 2.5 billion people have access to the web –and growing. Integrated into
education and work situations
• Your Players and Coaches :
- % Access?
- How do they access and use the web ?
- Time spent on the web each day ?
1. Are you personally going to be a ‘victim’ to the web or a ‘champion’
2. Will you help your coaches be ‘ champions’ of the web ?
• Would the coaches of yesterday used every means at their disposal ?
• Assume want to increase numbers and quality of players and coaches ?
5
Modern 21st Century Coaches
Paul Nevin, Senior Coach Aspire Academy, Qatar
“The web provides the ability to communicate with players
(offers additional contact time)......I think the modern coach
must embrace the use of technology and appreciate the way it can
aid development.”
Ricky Clarke, Director of Coaching, Mission Valley
United,California,USA
• We developed TactX videos for our club coaches, the videos mirror our club
curriculum.
• We send weekly emails with articles and sessions.
• We created a Twitter/Facebook & YouTube page for constant communication.
• We also offer coach interviews via my blog RickyMasterCoach.com
6
Modern 21st Century Coaches
Jason Blake, Youth Academy Director, Burnley FC, English
Championship
“I feel coaching to slowly catching up with modern methodologies,
of which the use of technology to communicate is vital in the
modern age for both players, parents and staff.”
John DeWitt, Performance Coach, Houston Dynamo MLS
Academy,Houston,Texas,USA
“We have implemented training assignments, match analysis,
and physiological data gathering using the adidas micoach
platform. Feedback is given via comments on their workout,
text message, email, and face to face”
Gary Book, Soccer Coach Hofstra University, New York,USA
and NSCAA National Staff Coach
“We use a variety of online tools e.g. Coach FX for Diagrams,
S2S for Organization and Videos,Soccer Interactive for Forums
7
Modern 21st Century Coaches
Tony Waiters, NSCAA Staff Coach: former England National Team
Player,NASL and Canadian Head Coach. Also TD in Youth Soccer
Club
“As a technical director working in a community soccer club
the internet now provides communication tools that have
only become universally accepted in the past decade”
Jerry Panek, Director of Coaching, Milwaukee Kickers: former US National
Team Player
“I want “my coaches” get out of system of using drills.
I like them to teach how to play the game.
Communication with players the
modern way - via email, facebook network group is not
applied as of yet- why ?”
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10 reasons to use the web as a SUPPORT Tool
1. Interactivity: Active interaction v passive of knowledge
2. Maximize Contact time: More opportunity for face to face problem solving
3. Blend: Compatible with existing modes of delivery
4. Extension of your learning environment: Continues the learning process
5. Community :User generated content-Less Command and Control v more
Collaboration
6. Personal : Opportunity to personalize material to the individual
7. Range of media: Text, graphics, power point, audio, still photos, video and
links to other pages /sites
8. Convenient : Dynamic-on demand when & where needed
9. Affordable and Cheap : Less expense on travel,accomodation & ecological
10. Already use for administration : so why not extend to education ?
2. Research
• 1,000 + coaches in 40 + countries who have taken LMA School of Football
Management Online Course
• Over 400 replies !
• How do you use the web to engage players and coaches when they are not with
you ?
• How would you like to use it in the future ?
• What do you use to access web?
Home? Office ? Mobile? Tablet ( e.g. I Pad?)
Facebook,Twitter,LinkedIn,Skype,
Google Translate, Google Alerts,RSS,Reader,YouTube Channel ?
Subscribe to Blogs? Forums ? Online Newsletters ?
Have your own blog or website, ?
10
There is an awful lot of stuff on the web – 21st Century Coaches
have a Plan for ‘ Personal Knowledge Management ‘
1. Develop a Trusted Network of colleagues to share information
e.g.other coaches on twitter,in LinkedIn on Facebook
2. Use Google Products other than just Search e.g.
Alerts,RSS,Translate
3. Bookmark materials ready for sharing
4. Use Social boomarking – tagging webpages and video on sites
like de.li.cous or Pearltrees
5. VIDEO IS A GAME CHANGER : Curate video pages under
headings e.g. techniques
6. Develop a Video Hosting platform ( e.g. You Tube ) or private
one ( e.g. Vimeo )
7. Use a smart phone,’ Flip’ or similar to capture video
YOU ARE NOW READY TO START SHARING YOUR CONTENT
11
2/3rds of coaches said they used web to engage players: Why ?
1. ‘Increase player’s responsibility for their own learning ‘
2. Maximize Contact Time
3.‘ Differentiating our club programme from other clubs’
New topic- Engage & Inspire
VIDEO + Q&A
Age Appropriate ,Position Specific Objectives
TEXT + Q& A
Homework & Priming “ to prepare the player for the week’s practice
ANIMATION /SESSION PLANS
Consolidation & Application
VIDEO : KEY ASPECTS
Evaluation and Feedback
ONLINE To player & parent
12
Some examples of using still
photos in a blog for players with
captions
( courtesy Ricky Clarke )
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How ?
1. Create a Secure, Private Learning Environment
2. Populate this with
video,text,animation,practices,discussion etc.
5 Most Common Tools in use in 2012
1. Private Facebook group (NB Facebook minimum age + Parental Consent)
2. Coaches start their own blog for their players
3. Bespoke Intranets e.g. Sparta Rotterdam, Tottenham Hotspur, DBU,KSI,NZFA
4. S2S System ( Free to clubs and coaches in Norway )
• 850 clubs ( May 2012) out of 1900 clubs in 2012 using the system in Norway
( 20,000 coaches)
• 4,500 clubs and 19,000 coaches in the rest of the world ( 15 Languages !)
5. Thefootballsquad.com ( England)
NB: The availability of VIDEO is an enormous boost but it should be player PULL
not coach PUSH : the content has to be engaging
17
‘Siggi’ Eyjólfsson
Technical Director & Women's
National Coach KSI
‘We have a women´s national
team website with closed access
for our women´s national team
players and staff only. In there we
put all kinds of information, clips
from matches, motivational
videos, things they can learn from
national team matches, team
meetings etc.’
Ricki Herbert
New Zealand Head Coach
‘We use both email and a web
format for players to access
not only technical and tactical
information but for online
information on nutritional and
physiological data relevant to
each individual player’
18
SPARTA ROTTERDAM YOUTH ACADMEY:
previous winner of the KNVB ‘ Best Youth Academy ‘ Award
• All players have their own profile page with Homework tasks
• Coaches’ Sessions are displayed on the site so that players can
preview and consolidate learning.
• The Academy game is video on a Sunday and coded on Sunday night to include
both key aspects of the game and key involvement for each player
• Each player is sent an e-mail on Sunday night with a link to view their
individualized video clips ( no more than 5 minutes)
• Each player is required to assess their performance (against agreed
performance criteria) on Sunday or Monday. This assessment is posted by the
player in the system
• The team coach can see when the player views the clips and when player post
his evaluation about his own performance. When the player has completed this,
the coach will provide his assessment of the player’s performance
• Key data on players is stored and can be used to provide ‘bench marks’
• All assessment and feedback to the players and the parents is via the system
:from 13 years of age feedback is provided weekly !
19
72 ready made training sessions for U6-8, U9-10 and U11-12, 24
sessions for each group.
• Every session is systematic formed according to our activity
categories
• Every exercise shown with text, diagram/2D animation and video
NFF ”Rammeplaner” - National curriculum
It is easy to make your own training session where you select drills from the library, or where you choose from ready made
sessions proposed for different age groups.
•Treningsøkta.no (NFF library) has 232 exercises with text, drawings and videos
• 84 complementary videos
•The S2S library is built up around 156 football skills - 120 for field players and 36 for goal
keepers. It contains more than 1.750 drills and practices shown with video.
•Also can add your own practices
“Library” - a unique collection of skills and drills
Manage and review all the activities, and share with
other groups
Make an overview of all players and leaders.
Send out e-mails or SMS to different groups, teams
or single persons in your club
“My page” - administrate your coaching and training activity
In 5 minutes you can insert a complete ready made season plan into the
calendar of the team and of the players. You can also prepare your own
development plan for the different age groups.
Implement ready made season and development plans - or create own
Here will automatically be stored information about trainings, matches
and development for the team and for each player - year by year. You can
print out Log books and reports for each respective season.
“Reports and statistics” - per team and per player
•training better at home
•being prepared for the training sessions
•log book per season and accumulated
For the Player
Draft Example of a Plan to Engage Your Players once you have a
secure area to share information e.g. Facebook group !
Why ? What to include ? How?
1.Set Short /Long
term objectives
Age and Position Appropriate Text ,Video
Examples + Q& A
2. Engage & Inspire Video You Tube & UEFA
Training Ground
3. Prime for this week Practices Session Planner
e.g. Tactix
4. Consolidate Key messages Discussion ;Q & A
5. Feedback Strengths and Weaknesses Zoom
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The Proactive Coach who blogs for their players
This may also include aspects like conditioning or diet.
An example of an online learning course based on a best selling book….
Professor Jay Williams ,Virginia Tech : ‘ Soccer Diet: The Simplest Way to
Improve Your Team's Performance’
where the overall aim of the course is :
‘To help the coach develop their own blog to more effectively support how the
coach educates players and parents about diet’
Professor Williams provides video links,Power Point which can be used by
the coach and also feedback to the coach on the finished blog
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Current practice using the web to support coach education …..
‘Knowledge is available everywhere so maximize contact time for
problem solving ‘
Initial Coach Education for Association Awards ( as an extension of the course)
• ‘Blend’ Face to Face time with online education:
o Pre Course Tasks on the web
o Theory Lectures > supported or replaced by online courses
o Archive for all presentations and video ( e.g. DropBox)
o Discussion Groups for Student reflection & A ( e.g. Facebook )
o Dedicated Private sites for Coach Educators
e.g. Kari Ukkonen ,Head of Training, FA of Finland
Dedicated Coach educator site
Coach education courses in the web
Programs and materials
Tasks
Exams
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Retraining ,Retention and CPD
A Case Study example recognized by UEFA + the FA’s of
England,Scotland,Holland and Iceland as a means of retaining UEFA
Awards
The LMA School of Football Management
• Leadership : ‘ Creating a Culture of Excellence’
• Evaluation : ‘ Evaluating Performance – in conjunction with Prozone Sports’
Video Interviews ( Ferguson,Wenger,Hodgson,Moyes,Capello,Allardyce,Wilkinson)
Interactive Tasks
Scenarios
Discussion Groups involving over 1,000 coaches
John Metgod,Coach Derby County F.C.,former coach at Feyenoord
“I really enjoyed it even though I am not from the computer era but
you learn as you go along. You learn more about yourself,
interesting views from well respected managers and a lot of examples
about what you might experience as a manager in running a football club.”
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What coaches say they want from the web to help them practically
and how you can help them !
• What they want
Simple ,Safe, Cheap ways to engage with players
Flexible options to achieve and retain Coaching Awards
Engaging Online Coach Education Support
• How can you help them ? – Example of a Draft Plan
1. Set up a safe area for coach education students
2. Provide material to this area and make it INTERACTIVE
3. Allow discussion between students and between students and staff
4. Allow students to add to course content via discussion – LMA Course students
have added 2,000 pages
5. Include ‘ How to use the web ‘ as a topic in Coaching Courses ( Teachers do )
6. Provide Options for Initial and Retraining of Coaches
7. Support Coaches who blog with some $ awards !
The only barrier is commitment and imagination ..not cost !
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How does this affect you the coach ?
• Suggested 7 Point Plan to start
1. Develop a Profile on LinkedIn
2. Use Google to collect knowledge: Search,Translate,Alerts,RSS
3. Organize and Curate your knowledge: You Tube,Pearltrees
4. Share :Start a Blog and Join Discussion Forums
5. Find out how your players use the web
6. Develop material for them and invite responses
7. Provide Feedback online to your players
The only barrier is commitment and imagination ..not cost !
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• Free Monthly newsletter for coaches : E-Learning and Soccer
Details of Research, Case Studies & New Developments
• E- Learning Courses
Leadership Evaluating Performance
Soccer Diet Soccer Parenting
• Books in conjunction with e-learning courses
‘Potentialing Your Child In SOCCER'
32 RRUSSELL@sportspath.com WWW.SPORTSPATH.COM
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