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Transcendant man: Accelerating Technology
(https://www.youtube.com/watch?v=X-cy4_Z9Rd0)
The evolution of
technology
is creating a
society of
super-connected
consumers
© GfK 2016 | Breakfast seminar May 2016
Integrated = the new connected
© GfK 2016 | The Connected Consumer
ACCELERATION INTIMACY
Fundamental
shifts in
consumer behavior
FREEDOM
© GfK 2016 | Breakfast Seminar May 2016
6 © GfK 2016 | Breakfast Seminar May 2016
Driving you forward
TECH
TRENDS
2016
INVISIBLE
ANALYTICS 1
ARTIFICIAL
INTELLIGENCE 2
VIRTUAL
REALITY 3
VIDEO
CONSUMPTION 4
WEARABLES 5 MOBILE
PAYMENTS 6
7 SMART
HOME
8 CONNECTED
CAR
DRONES 9
3D PRINTING 10
8
As consumers become
increasingly
connected, they leave
a trail of their
interactions with
businesses. Businesses
and consumers alike will
benefit from the
sophisticated and
sensitive use of it.
In 2015,
16% of consumers
were concerned about
“personal information
getting into the
wrong hands”
… an increase of
33% since 2013
Source: GfK Roper Consumer Life reports 2015, 16% of global consumers cite “personal information getting into the wrong hands”
as one of the three things they’re most concerned about from a list of 21, based on the core 20 countries covered in our reports
But it is important
to not overstep
the mark and
provide a
seamless
intergration
The smart
home will
become smarter
incrementally
Besides cost,
one of the largest
barriers is
technology fragmentation
With the market fragmented,
collaboration will be key to
accelerate demand. Source: GfK smart home study 2015. +7,000 consumers surveyed across seven markets.
© GfK 2016 | Breakfast Seminar May 2016
Most appealing
Smart Home
categories
Security &
Control
53%
Energy &
Lighting
50%
Smart
Entertainment
47% Smart health
44%
Smart
appliances
43%
Source: GfK smart home study 2015. +7,000 consumers surveyed across seven markets.
© GfK 2016 | Breakfast Seminar May 2016
Almost every car
manufacturer in
Europe now offers
connected
features in their
vehicles
Windscreens
will become
augmented
reality
screens
© GfK 2016 | Breakfast Seminar May 2016
But one of the most disruptive innovation coming will be the
autonomous car
85 million
autonomous
cars expected
to be sold
globally by
2035*
Question: do we need
to build more roads or parking?
*McKinsey ‘What's driving the connected car’ 2013
Over 3 million* wearable devices sold in Australia, market doubled in last 12 months.
Control, monitoring
and convenience
© GfK 2016 | Breakfast Seminar May 2016
*Source: GfK POS Core Wearable units, Jan-14 to Mar-16, factored by coverage
1/3 of
Europeans
have made a
mobile
payment in the
past year**
21% of Chinese
and 10% of
Korean retail
transactions are
via mobile
payment*
Leading Edge
Consumers are
HUGE fans of
mobile payments*
*GfK FutureBuy, 2015
** NFC World, 4 May 2016
21
Paying with
your face Consumers who shop at
100% Genuine Imported
Food Chain Stores in
Shanghai now need only
to present their faces and
hands to complete a
financial transaction.
Estimated
4.3M drones shipped
globally in 2015*.
© GfK 2016 | Breakfast Seminar May 2016
*Source: Mary Meeker, Internet Trends Report 2015
Young shoppers
excited about
innovative technology
19% parcel lockers
50% Amazon Drones
47% Customised Products
42% Improved In-store search
35% Click and Collect
32% Buy in-store, delivered to home
28% Mobile wallet/payment
*Source: GfK Global Youth Retail Survey, USA results, N=7,266
© GfK 2016 | Breakfast Seminar May 2016
What would
you hope to
see from
retailers in the
future?
26
Source: GfK VR Study May-16. Question: Before today, have you heard
of Virtual Reality products (e.g. VR headsets? Filtered to Yes, n=443
48%
39%
49%
63%
52%
55+
45-54
35-44
25-34
18-24
© GfK 2016 | Breakfast Seminar May 2016
Awareness of
VR headsets
37%
61%
© GfK 2016 | The Connected Consumer
A more competitive
category requires
companies and
destinations to
stand out more
28
Marriot VR: https://www.youtube.com/watch?v=i6yMqXLnpN4
But VR
technology has
an application
on basically
anything that
involved a
geographical
location…
16% of males
(and 3% of women)
are very interested in
buying a VR device*
© GfK 2016 | Breakfast Seminar May 2016
© GfK 2016 | Breakfast Seminar May 2016
Key
takeaways
With smart home
and VR comes new
calls that go beyond
personalisation to
Humanization.
Can you
take advantage?
As tech continue to
push convenience,
Will your
business adapt or
be left behind?
If you understand
and embrace these
themes, you can
innovate your way to
success.
Super connected
consumers have
completely integrated
technology into their lives.
This has led to behavioural
shifts: freedom,
acceleration
and intimacy.
Start thinking on how
your business
could use Invisible
Analytics to get ‘ahead
of the curve’.
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