The Digital Automotive Industry

The Digital Automotive IndustryHolger MasserGlobal VP, Industry Business Unit – AutomotiveMarch 2016

Global light-

vehicle sales

will grow to

more than

111 million

by 2020.

Global light-

vehicle sales

will grow to

more than

111 million

by 2020.

There will be

more than

US$100 billion

in potential

value of

mobility

services by

2035.

Global light-

vehicle sales

will grow to

more than

111 million

by 2020.

There will be

more than

US$100 billion

in potential

value of

mobility

services by

2035.

More than 250 millionconnected vehicles will be on the road in 2020.

Automotive is entering a new age of mobility.

Strong forces will reshape the 130-year-old automotive business model.

Digital data will continue to expandexponentially.

Connectivity –30–50 billion connected devices by 2020

Mobility and services instead of vehicles

Sustainability, based on diverse energy sources

Consumer behavior will change to desire transportation rather

than ownership.

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SAP envisionsthe digital automotive network.

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Reevaluate

Business models

Business processes

Work

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Source: Shell energy scenarios 2050, 2015

Reimagine

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Source: Shell energy scenarios 2050, 2015

Reimagine

Multimodal with integrated services

Energy efficient

Digitally connected

Omnichannel

Business models

Business efficiency

Accelerated breakthrough technology

Lower cost of operations

Business processes

Engagement transformed

Predictive, automated, and

self-learning

Customers becoming advisors

Work

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E-car driver logs on to the onboard system and enters desired destination

!

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Navigation system compares calculated distance with available battery power

E-car driver logs on to the onboard systemand enters desired

destination

!

19© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

Available battery power does not cover the required distance

E-car driver logs on to the onboard system and enters desired destination

!

20© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

Available battery power does not cover the required distance

SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution

E-car driver logs on to the onboard system and enters desired destination

?

21© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

Available battery power does not cover the required distance

SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution

Reachable recharging station is checked for availability and reserved

E-car driver logs on to the onboard system and enters desired destination

?

22© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

Available battery power does not cover the required distance

Solution for alternative mobility options is provided to the driver

SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution

Reachable recharging station is checked for availability and reserved

E-car driver logs on to the onboard system and enters desired destination

?

23© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

Available battery power does not cover the required distance

Solution for alternative mobility options is provided to the driver

TwoGo ridesharing is offered

SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution

Reachable recharging station is checked for availability and reserved

E-car driver logs on to the onboard system and enters desired destination

?

24© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

Available battery power does not cover the required distance

Solution for alternative mobility options is provided to the driver

TwoGo ridesharing is offered

SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution

Reachable recharging station is checked for availability and reserved

TwoGo ridesharing is accepted, and the driver is billed

E-car driver logs on to the onboard system and enters desired destination

?

25© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Navigation system compares calculated distance with available battery power

Available battery power does not cover the required distance

Solution for alternative mobility options is provided to the driver

TwoGo ridesharing is offered

SAP Vehicle Insights application and SAP Vehicle Network solution analyze data and provide a solution

Reachable recharging station is checked for availability and reserved

TwoGo ridesharing is accepted, and the driver is billed

The driver is taken to the final destina-tion; other products and services are offered to the driver

E-car driver logs on to the onboard system and enters desired destination

26© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Engaged providers across the network

to serve customer

Faster response to customer needs

Higher profits with smarter and more

timely services

New revenue streams

Opportunity for additional revenue

from selling and up-selling services

Higher customer satisfaction and

loyalty

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Source: Shell energy scenarios 2050, 2015

Workforce engagement

Digital Core

Supplier collaborationBusiness networks

Assets and the Internet of Things

SAP HANA Cloud Platform

Customer experienceOmnichannel

SAP HANA platform

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Source: Shell energy scenarios 2050, 2015

World-class automotive companies trust SAP.

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Get started

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Get started 1 Strategy alignment

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Get started 1 Strategy alignment

2 Opportunity assessment

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Get started 1 Strategy alignment

2 Opportunity assessment

3 Solution road map and ROI

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Get started 1 Strategy alignment

2 Opportunity assessment

3 Solution road map and ROI

4 Value realization

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Governance

Get started 1 Strategy alignment

2 Opportunity assessment

3 Solution road map and ROI

4 Value realization

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Digital Transformation for Automotive