The Digital Consumer and the Way Sales Have Changed

The Digital Consumer and the Way Sales Have

Changed

70%(zero moment of truth)

“Great Website”

Content Marketing

I used to be a pool guy..

Who here is the

exception?

How Search Works

The Most Prolific Marketing Model in

the World…

A “culture” of listeners and teachers…

They ask.You

answer.

THE BIG 5:

HOW TO PRODUCE CONTENT THAT PEOPLE *AND* SEARCH

ENGINES LOVE

• Cost• Problems• Versus• Reviews• Best

$3,000,000.00Off one-single

article

Vs. & Compare

Reviews/The Best

/

Using Your Content to Sell

(and NOT sell)

How many pages of the your website would a potential

client/customer be willing to read?

30

For 7 years, we’d been selling the wrong way...

Honest and Transparent Content is the greatest sales and trust-building tool in the world. Period.

105

Our Task: Ever-Flowing Content

“Because of Insourcing and Content Marketing, we can account for at least 20 million in sales we otherwise would never have gotten.”

-Krista Kotrla, Block Imaging

Guys,Y’all may be sick of hearing these stories but I still get a kick out of it. I just had a conference call with a pain management center in Arkansas. Come to find out before we even spoke, the purchaser had printed off several of my blogs to bring to her board meeting. It enabled her to answer questions on comparison models, budgets, what equipment they needed etc. She had read and seen so much of our content she said she couldn’t wait to talk to me. She told me who my competitors were and how much they were quoting. Even when I told her we would likely charge more, she said “but I trust you guys, I’d rather work with you”. I realize they don’t all line up like this, but when our funnel is working at its best it’s so so so sweet…I’m sure I could still find a way to screw up the deal but the point is, I couldn’t be better set up to succeed. The effort to produce the content is WORTH IT! Thank you to the stellar efforts of the marketing team for really setting us apart. Best Regards,

 Chris SharrockProduct Manager – C-Arms

What will prevent this

from working?

4 Keys to Success

1.Buy In From Top to Bottom2.Initial Workshop and Long Term

Training3.Content Manager4.Required Participation

If you do this…

• Your Company Brand and Voice will Grow • Sales Cycles Will Go Down• Clients Will Get Less Quotes• Stronger Relationships with

Clients/Customers• Certain Individuals and Talents will Shine• You’ll make a difference• The Team will Grow Stronger

www.TheSalesLion.com

Email me at:Marcus1@TheSalesLion.com