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Department of Psychology Dr John Drury j.drury@sussex.ac.uk. CROWD BEHAVIOUR AND SOCIAL IDENTITY. Crowd evacuation #1. Crowd conflict. Crowd evacuation. Simulation studies. Social Identity Model Crowd conflict arises when: - PowerPoint PPT Presentation
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Feb - 05May-06
The eventsStadia and events disasters and near
disasters, fires, explosions
ResultsShared threat creates shared identity
and hence mutual concern and helping.
Recommendations1. Abandon the ‘panic’ model in
emergency procedures.2. Inform the public3. Enhance public solidarity
Social Identity Model Crowd conflict arises when:
(a) crowd and outside forces (e.g., the police) have differing conceptions of legitimacy
(b) the action of the police serves to unite otherwise disparate fragments of a physical crowd.
Crowd conflict is limited by participants’ social identities, which define appropriate conduct.
ApplicationsUrban riots, demonstrations, protest events.
Crowd flow and spatiality
Technology/ design1. Role play room evacuation experiments2. Visualization
ResultsSome impact of shared identity.Problem of psychological engagement
DesignCombining psychological models, Artificial Intelligence and mathematical computer models.
Existing applicationsVisualizations of reconstructions, mathematic models of crowd flow.
Opportunities for companiesPublic building and space design, public transport design: collaborative R&D, funded projects, endorsement.
Crowd conflict
Interviews with survivors
Simulation studies
RationaleTo examine how, when and why crowd evacuation behaviour is social & co-operative.
BackgroundSocial and asocial models. Applicability of Social Identity Model to explain co-ordination amongst strangers in crowds.
Practical applicationsEvacuation from stadia, buildings etc. Informing design and emergency procedures
Crowd evacuation #1
Crowd evacuation
Department of PsychologyDr John Druryj.drury@sussex.ac.uk
CROWD BEHAVIOUR AND SOCIAL IDENTITY
Crowd evacuation #2 Crowd behaviour and social identity – further research
The experience of crowding Post-event support
PartnersESRC, University of St Andrews, University of Nottingham (Computer Science, Chemical Engineering)
Please insert images within the relevant frame + Visu
DesignExperimental studies manipulating identity and crowding
Initial findingsSituations of crowding are tolerated or even enjoyed where people share a common identity
Opportunities for companiesStadia, public transport managers, Health & Safety managers: collaborative R&D, consultancy.
DesignInterview and survey of disaster survivors on experiences of collective support.
HypothesesGroup processes and social identity can mitigate Post Traumatic Stress.
Opportunities for companiesEmergency services, health services: studentships, collaborative R&D.
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