The Final Design Vertigo

DESIGN VERTIGO

DESIGN VERTIGOThe client: Vintage and vintage inspired apparel, home decor and design boutique.

My role: Art director, designer and post production

Photography: Danny Green

Problem: Design Vertigo offers unique boutique products but offers no outlet for consumers to purchase products online. This poses a problem because there is a strong demand for Design Vertigo products for consumers who are unable to visit the location.

Solution: Create a branded online store “The Wilde Room” (named after the owners last name) featuring hand picked collections for each season in a classic look-book format.

the website

The four description words I was given by Design Vertigo owner Amanda Wilde before designing this website were, “vintage, whimsical, earthy and quirky.” Channeling these concepts I created a web design that I think captures the creative appeal the store exudes.

DESIGN VERTIGONew LOGO

DESIGN VERTIGO

Before

After

web hOme

web WILDE ROOM

WILDE ROOM cOllectiOns

Once clicking on one of the displayed collections from the Wilde Room page you’re linked to the collection spreads. Each collection is displayed through a digital two page look book that allows the visitor to hover over labeled items, view the names and prices. Upon clicking they are linked to a purchase page. Each collection is distinct from one another with different color pallets, products and styles.

DESIGN VERTIGO

THE cOllectiOns.

rich, stunning and timeless.

soft, sexy and glamorous.

bright, quirky and fabulous.

ART DIRECTIONTHROUGH PHOTO EFFECTS

Through post photo-editing I can turn a beautiful photo into a beautiful story. Looking through these before and afters, you can see how the editing elements can change the tone, the emotion and even the time period the photo evokes. These elements begin to code a visual story for the audience creating an even stronger brand experience.

Before

Before

Before

Before