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1 © Copyright 2017 by Fanfare Holdings Ltd
FANFARE LITEPAPERThe first blockchain-powered Social Commerce Community
ProblemBrands are not empowered to effectively monetize or tap on the
enormous amount of user generated videos, while many content
creators are inadequately rewarded for their efforts. This fragmented
brand-consumer relationship and lack of a closed-loop intercon-
nectivity between content creators, brands and consumers have
resulted in a Social Commerce environment that is unable to realize
its full potential.
SolutionFanfare aims to create an ecosystem where content creators,
brands and consumers can connect intimately. Brands will use FAN
Tokens as a reward mechanism for content creators by converting
their user-generated videos into shoppable videos which will act
as point-of-sale for brands, thus making the entire social platform a
marketplace for products.
GLOBAL SOCIAL COMMERCE MARKETRise of consumer influencers - according to marketing research,
the most impactful influencers trend had moved from celebrities ->
key opinion leaders (KOLs) -> micro-influencers, and now towards
consumer influencers.
Growing Market - 2.56 billion global mobile social media users
in 2017, and 1 million new active users added every single day.
Percentake of these users who use social media to research and buy
product have been increasing 2.5% year-on-year.
Video is the most effective marketing tool - 4 times as many
people would watch a product video than read about it. 52% of
marketing professional name video as the best type of content with
the best ROI. 75% of marketers are planning on increasing their use
of videos.
WHY EVERYONE LOVES FANFAREAudiences / Users
Content Creators / Consumer Influencers
Brands
Rewarded with FAN Tokens by watching
videos, voting for winning videos in
campaigns, and purchasing products from
Fanfare eStore.
Rewarded with FAN Tokens when brands
verifies their videos or when brands
converts their videos into shoppable
videos. Also rewarded when winning
campaigns they took part in.
Increased revenue through more point-
of-sales. An aggregated brand channel
containing all user-generated videos.
Increased awareness via campaigns or
broadcasting announcement to fans.
FANFARE USER APP IS LIVEJoin more than 200,000 other users and download our co-creating
and video-sharing social commerce platform for fans and audiences
to share and watch everything about their favorite brands.
TOKENSALETotal FAN supply: 2,000,000,000 FAN
Total supply for Crowdsale Phase 1: 20,000,000 FAN (25% bonus)
Total supply for Crowdsale Phase 2: 40,000,000 FAN (15% bonus)
Total supply for Crowdsale Phase 3: 80,000,000 FAN (10% bonus)
Total supply for Crowdsale Phase 4: 100,000,000 FAN (5% bonus)
Total supply for Crowdsale Phase 5: 160,000,000 FAN (0% bonus)
Price of FAN token: 1 ETH = 10,000 FAN
Unsold tokens will be burned
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