The Future of Print by mark. quintos.. Traditional Print

The Future of Print

by mark. quintos.

Traditional Print

The Task

•Ann Moore (CEO of Time)wants to:“Put the digital genieback into the bottle.”

FIX IT!

Leading the Project

•Moore appointsJohn Squire (Senior VP)

LOLWHUT?!

The Problem

•Declining sales in the print industry

The Problem

•Internet

The solution•Time Inc. partnering with other large publishers

•Digital distribution

•Subscription-based service

The Pitch

• “Control a direct relationship with consumers while gaining leverage with heavyweights like Apple (AAPL) and Amazon (AMZN).”

The Reasoning

•Apple and music

The Reasoning (cont.)

•Amazon and e-books

Target Devices

•Computer

•E-book Readers

Mobile

•E-books in mobile market

Advertising

•Change advertising techniques

Challenges

•Joint venture = risky

Challenges (cont.)

•Yet another service

Challenges (Cont.)

•Convince device makers

Challenges (Cont.)

•Convince customers

The Outcome

•In negotiation

•Successful?

Thank you

•Article:http://mediamemo.allthingsd.com/20091002/publishers-like-time-inc-s-hulu-for-magazines-proposal-what-will-apple-and-amazon-say/