The Future of Search - Race Expo Moscow 2014

THE FUTURE OF SEARCHRACE EXPO - WHAT CAN WE EXPECT?

Moscow - Jan-Willem Bobbink - @jbobbink

http://bit.ly/futureofsearch14

NOTPROVIDED.EU

YOU

AMBASSADOR OF MAJESTIC.COM

WORLD WIDE PENETRATION GLOBAL USERS 05/14 (IN MMS)

0 1000 2000 3000 4000 5000 6000

TV - 78%

Mobile phone - 73%

Smartphone - 22%

Laptop PC - 11%

Desktop PC - 10%

Tablet - 6%

Source: Morgan Stanley Research

MOBILE PAGEVIEWSMAY 2013 VERSUS MAY 2014

11%

6%8%

23%

18%

12%14%

19%17% 16%

37% 38%

17%

25%

0%

5%

10%

15%

20%

25%

30%

35%

40%

North

America

South

America

Europe Asia Africa Oceania Global

May 2013

May 2014

Source: Morgan Stanley Research

CONVERSATIONAL SEARCHEVEN MORE AWESOME!

SE’S PUSHING MOBILE

BAIDU MOBILE APP CREATOR

BAIDU ICE BUCKET UPDATE

ONE PROBLEM FOR SEARCH ENGINES

GOOGLE’S HUMMINGBIRD

"Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites."

GOOGLE:“TRY TO UNDERSTAND” RELATIONS

WHAT IS THE DIFFERENCE?

REWRITING THE QUERIES

MORE ADVERTISING?!

DISTRIBUTION OF WEB SEARCH QUERIES[Lin et al. 2011]

Google acquires Boston Dynamics

ACQUIRED BOSTON DYNAMICS?

DeepMind

ACQUIRED DEEPMIND?

PERSONALISED SEARCH 2.0

PERSONALISED NEWS

HUMAN BEHAVIOUR

PREDICTIVE SEARCH

Behaviour > Content

WHO WILL WIN THE RACE?

THE SEMANTIC WEB

GOOGLE’S KNOWLEDGE VAULT

AUTOMATED ENTITY RETRIEVAL

AUTOMATED ENTITY LINKING

3D CONTENT CONCEPT

Apps Websites Front End

CONTENT

APIs KnowledgeGraphs

SE Crawlers

WHERE TO START?

OPTIMIZE FOR CONCEPTS

FIND RELEVANT TOPICS

USE G’S FREEBASE API

• Accessible via API

• Data is free to use

• Sharing data = linkbuilding

• Enrich your content & apps

ADDITIONAL CONTENT

INSERT FACTS DIRECTLY

FILL FREEBASE

HOW DO YOU KNOW?

MONITOR SEO PATENTS

SEO PATENTS, NOT ONLY FOR THE NERDS!

- Learn from the past

- Predict future changes

- Get an idea about the inner working of search engines

- Get an idea what certain features take to exist

WHAT CAN YOU LEARN FROM PATENTS?

GOOGLE,IS A BIT SCARY

"Google CEO Larry Page implied that dramatically extending human life is one of Calico’s main goals”

TIME MAGAZINE

FUTURE ISN’T FAR AWAY

UNDERSTANDTHE NEXT STEP

BEGINNER RESOURCES• G+ community: Semantic Search marketing

• 30+ Semantic Web Introductions, References, Guides, and Tutorials http://bit.ly/30intros

• A guide (PDF) to Linked Open Data: http://bit.ly/gtlod

• Practical Semantic Web and Linked Data (PDF) http://bit.ly/gtlod2

ADVANCED RESOURCES• Follow the annual scientific events:

ISWC, KDD, WSDM, SIGIR, WWW, KEWS andmany more -> download papers + workshops.

• Follow papers: http://scholar.google.com/& patents (filter by authors & topics) http://www.google.com/advanced_patent_search

http://bit.ly/futureofsearch14 & @jbobbink

QUESTIONS?Get your chance right now! Or find me at the bar tonight

Thanks for the images!• Crystal ball: http://aardling.com/futurist-magazine-voorspellingen-2013/

• Moscow: http://www.redbrick.me/2014/03/brum-students-abroad-russia-moscow/

• Sceenshot http://www.ewdn.com/2013/06/17/yandex-offers-e150000-grant-to-germany-based-wikidata-to-fine-tune-its-algorithm-with-huge-body-of-data/

• Car: http://www.androidheadlines.com/2014/07/google-street-view-cars-now-detect-methane-leaks-us-cities.html

• Google Health: http://techcrunch.com/2013/09/19/wtf-is-calico-and-why-does-google-think-its-mysterious-new-company-can-defy-aging/

• Baidu strive AI http://www.forbes.com/sites/roberthof/2014/08/29/baidus-surprising-search-for-the-holy-grail-of-artificial-intelligence/

• Layers: http://veerle.duoh.com/inspiration/detail/layers

• Mobile phones: http://www.ringtoindia.com/rindiablog/about-ringtoindia/history-of-phone/

• Formula 1: https://en.wikipedia.org/wiki/Formula_One

• Icebucket: http://www.als.nl/

• Human brains: http://www.xcv8r.com/2013/07/psychology-for-marketers-9-revealing-principles-of-human-behaviour/

• http://semanticweb.com/tag/yandex

• Social future: http://smbp.uwaterloo.ca/2014/07/lucas-cochran-social-media-and-future-tech/

• KG's: http://www.sindicetech.com/overview.html