The Gatorade Case Study, Rob Schwartz, Chief Creative Officer TBWA/Chiat/Day

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CONTENT ÜBER ALLESROB SCHWARTZSIGNAL LA, 2011

IʼM GOING TO TELL YOU A STORY.

LAST YEARʼS MOST AWARDED CAMPAIGN AT CANNES.

AN IDEA THAT TOUCHED TWO CITIES HIT HARD BY THE RECESSION.

A GREAT HUMAN TRUTH.

ASK A MORE INTERESTING QUESTION,GET A MORE INTERESTING ANSWER.

WHAT IF GATORADE WASNʼT JUST A BEVERAGE COMPANY?

WHAT IF IT WAS A NETWORK?

THANK YOU.