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The GrocerLead Generation: Downloadable Insight Report
Please provide:
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Insight Report• PDF (500 KB max file size)• Speak to your account manager for details of our guide on
how to produce a great insight report for the website’s audience
1. Headline
This should:• Be 60 characters maximum• Not include brand/product names• Be clear, concise & make sense• Communicate value/a point of difference• Draw the user in• Set clear expectations around what the user can expect
2. Lead image
This should:• Be 780px X 520px• Be either: free to use under Creative Commons licence OR
an image for which you own the copyright• Be high-quality and eye-catching• Not include your branding or image of the insight report
3. Text
This should:• Be 500-700 characters long• Clearly communicate the value/authority of the insight report• List tangible benefits of downloading report e.g. access to
exclusive data
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Download page: content
There are two options available to you: consent or legitimate interestYou will need to specify which type of lead generation form you would like to have applied on your download page.Please note that if you do not specify the form option alongside the material, the consent form will be applied by default.
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Download page: form type
Option one (default) = consent Option two = legitimate interest
• Default option used unless advertiser requests legitimate interest
• Asks user for ‘granular consent’• The advertiser will be given password protected access
to the leads that have accepted to be contacted. An anonymised report captures those individuals not agreeing to be contacted.
• Advertiser has to request to WR that data is collected on basis of legitimate interest
• Consent is not required (no tick boxes)• The advertiser will be given password protected access
to everyone who downloads the document and it is your responsibility to make the assessment of how to use the leads.
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Medium Rectangle
This should:• Communicate the value / unique selling point of your
report• Include a clear call to action
Dimensions• 300 x 250 pixels (width x height)
Filesize• Maximum weight is 1 MB• A lower file size enables a faster delivery of your
advertisement on our websites
File typeFormat: GIF, PNG, JPG, HTML5/JAVASCRIPT/CSS3
Advertising assets
Newsletter Text AD
This should:• Communicate the value / unique selling point of your report
Title• 50 characters maximum including spacing and punctuation
Text• 250 characters maximum including spacing and punctuation
Image• 75 x 75 pixels (width x height)• For best results use image from download page (see
page 2) • 10 KB maximum• .jpg, .gif or .png• Static image only
Advertising assets are included in our lead generation package to build awareness of your insight report and promote engagement with your download page.
Please provide:
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1. Logo
This should:• Be high resolution• Your preferred logo for use on a white background• 180px wide
2. Text
This should:• Be max 500 characters
3. Social media links (optional)• Facebook, Twitter and YouTube available• Simply supply link to social media profile e.g.
https://www.facebook.com/TheAdvertiser
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Client homepage
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