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The Hidden Forces That Shape Our Decisions
Predictably Irrational
Presented by :Bob BrownHeidi WrightTammi Thompson
Introduction
What happened
?
Observation Altered thinking1 21
Texas A&M University - Commerce
Source: http://www.predictablyirrational.com/?page_id=113
Introduction
Texas A&M University - Commerce
Source: http://www.predictablyirrational.com/?page_id=113
“What are these deeply held beliefs
that people have that are actually
wrong?”
The Truth about Relativity
Texas A&M University - Commerce
The Truth about Relativity
Texas A&M University - Commerce
The Cost of Zero Cost
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What is it about zero cost that is so irresistible?
The Problem of Procrastination and Self-Control
Texas A&M University - Commerce
For
Tomorrow
PROCRASTINATION
The Power of Price
Texas A&M University - Commerce
How does suggestion influence us?Is a 50 cent aspirin more
effective than a 1 cent aspirin?
The Context of Our Character
Texas A&M University - Commerce
Why are we dishonest?
Context of our Character
Texas A&M University - Commerce
Is a little cheating
okay?
The High Price of Ownership
Texas A&M University - Commerce
SELLER
BUYER
Why do we overvalue
what we have?
Beer & Free Lunches
Texas A&M University - Commerce
What is Behavioral Economics and
where are the free lunches?
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