The Inside Edge TM Email Marketing Magic “How to drive new profits to your bottom line using the...

The Inside EdgeTM

Email Marketing Magic

“How to drive new profits to your bottom line using the Internet’s most powerful application”

Invention of the Printing Press with 1 dollar sign

1 email or 1 million emails - FREEFREE

Imagine the Power

• Reduce Costs

• Increase Revenues

• Increase Profitability

• Increase Client Satisfaction

Remaining X minutes

Reduce Costs = Increased Profits

• No Postage

• No Printing

• No Envelopes

• No Wages

#1 Building/Acquiring Your List

• Rent a list- best for 1 time mailings

#1 Building/Acquiring Your List

• Rent a list- best for 1 time mailings

• Buy a list- great for repeat mailings- sourced through “co-reg” processes

#1 Building/Acquiring Your List

• Rent a list- best for 1 time mailings

• Buy a list- great for repeat mailings- sourced through “co-reg” processes

• Targeted Appending- sophisticated data-mining process- acquire email addresses of current or target customers

#1 Building/Acquiring Your List

• Rent a list- best for 1 time mailings

• Buy a list- great for repeat mailings- sourced through “co-reg” processes

• Targeted Appending- sophisticated data-mining process- acquire email addresses of current or target customers

• Build Your List- “opt-in” method - offer a regular newsletter- provide a FREE bonus incentive to join your list

FREE

Booklet

Subscription

Site Access

Report

Membership

#2 Garbage In – Garbage Out

• How much info to request – strike a balance - “progressive extraction” maximizes quality and

quantity of data extraction

#2 Garbage In – Garbage Out

• How much info to request – strike a balance - “progressive extraction” maximizes quality and

quantity of data extraction

• Request primary email address- Hotmail and Yahoo have high turnover rates

#2 Garbage In – Garbage Out

• How much info to request – strike a balance - “progressive extraction” maximizes quality and

quantity of data extraction

• Request primary email address- Hotmail and Yahoo have high turnover rates

• Collect content for personalization- first name, last name, salutation

#2 Garbage In – Garbage Out

• How much info to request – strike a balance - “progressive extraction” maximizes quality and

quantity of data extraction

• Request primary email address- Hotmail and Yahoo have high turnover rates

• Collect content for personalization- first name, last name, salutation

• Other database info- area of interest- business info (size of company, industry, etc.) - region/city- telephone numbers

#3 Keep an Electronic Paper Trail

Data “Sniffing” - subscription date- subscription time- subscriber I.P. address

#4 Show Them Your True Colors

Html email- 50% greater response- Not everyone can read

Text email - 100% readability- Not graphically appealing

#5 Automated Response System

Automatically Deliver - Booklets, reports, site access passwords- thank you notes to subscribers- customer service responses

#6 Don’t Block the Exit Door

• Be sure to have an unsubscribe process

#6 Don’t Block the Exit Door

• Be sure to have an unsubscribe process

• Ensure your list is growing faster than your unsubscribe rate

#6 Don’t Block the Exit Door

• Be sure to have an unsubscribe process

• Ensure your list is growing faster than your unsubscribe rate

• Automate the process

#6 Don’t Block the Exit Door

• Be sure to have an unsubscribe process

• Ensure your list is growing faster than your unsubscribe rate

• Automate the process• Use integrated “one-click” unsubscribe

#6 Don’t Block the Exit Door

• Be sure to have an unsubscribe process

• Ensure your list is growing faster than your unsubscribe rate

• Automate the process• Use integrated “one-click” unsubscribe

• Don’t lose the data when you lose a subscriber

#7 Find the Frequency Sweet Spot

• High frequency mailings can increase unsubscribe rate

#7 Find the Frequency Sweet Spot

• High frequency mailings can increase unsubscribe rate

• Track your unsubscribe rates - Annual unsubscribe rate should not be greater than 5-10%

#7 Find the Frequency Sweet Spot

• High frequency mailings can increase unsubscribe rate

• Track your unsubscribe rates - Annual unsubscribe rate should not be greater than 5-10%

• Don’t mail without a specific reason

#8 Personalize, Personalize, Personalize

• Talk to your readers personally

#8 Personalize, Personalize, Personalize

Personalize the Content

#9 Don’t Build Lists, Acquire Information

• Use your information to build lists-on-demand

#9 Don’t Build Lists, Acquire Information

• Use your information to build lists-on-demand

• Export your list for any purpose- Excel spreadsheets- Word document- Access database

#10 Prepare for Explosive Growth

• Email engine must be scalable- it must handle growth

#10 Prepare for Explosive Growth

• Email engine must be scalable- it must handle growth

• Reliable check-point delivery

• Full robust reporting

• Login and user security

Email is the Internet’s “Killer Application”

To Learn More

Contact Your Internet Consultant

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