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the mobile education company
Top 40 Innovative Technology Company
Most Innovative Application Provider of the Year
Best Mobile Learning Innovation
What does do?
Our main productsare targeted towardEnglish language learners & studentspreparing for standardized tests.
It’s the language of education,business and medicine worldwide.
In developing nations, it can triplea person’s earning power.
More than 1.4 billion peopleare learning it right now.
Why English?
Worldwide collegeenrollment is over 150million, with major growth in Asia and Latin America.
The test-preparation industrymakes $4 billion each year.-Wired, 2009
Why Test Prep?
Why Mobile?There are over 5 billionmobile phone subscribersworldwide.
They outnumber PC users 4 to 1 globally and more than 10 to 1 in developing countries.
Your mobile phone is alwayswith you, so you can learnanytime, anywhere.
Question:What type of media can all 5 billion mobile phones access?
Cellphones have speakers and canaccess digital audio �les over-the-airby de�nition.
Audio.
Hint: It’s not making phone calls.
Another Question:What is the most common communication use of the mobile phone?
Text messages are far more common than voice calls.
95% of text messages are read withinfour minutes of receipt (compared to 48 hours for email).
We leverage the immediacy of SMSso that students to practice thematerials each day.
The SMS allows the userto see and read thecontent before hearingit, even on less advanceddevices.
Sources: Gartner, iSuppli (August 2011)
iOS is saturated with educational apps.
Basic and Feature phonesare a giant, largely untapped
market for educational content.
iOS o�erings sometimesappear on Android.
We create products that reach all devices, as well as products that take advantage of the latest and greatest technology.
Product Platform Overview
Urban Planet Mobile Education Platform
Urban Planet provides a scaleable end-to-end platformthat delivers mobile learning solutions worldwide
Research &Development
ContentDevelopment
ContentManagement Localization Compression IVR
API Connector and Communications Services Layer
Application Ecosystems
3rd PartyApps
UPM AppsWhite label &
Wholesale Services
SMS Delivery
Carrier Network Services
Thai KoreanRussian
ArabicJapanese Indonesian
Mandarin VietnameseBengali
Spanish Hindi
Farsi Pashto Urdu Mongolian
Brazilian Portuguese Turkish
These cover more than 85% of English language learners worldwide.
We’ve built the world’s largest libary of educational content able to reach all phones,
covering each of these seventeen languages:
Our award-winning team consistsof top experts in ESL, linguistics, education, digital media, mobiletechnology and user experiencedesign.
We’re a an international group witho�ces and representation in the US, Japan, New Zealand, Singapore,Thailand and Ecuador.
We’ve collaborated with individuals from some of the most respected educational and outreachinstitutions in the world.
This ensures we can deliver to the broadest possible spectrum of devices.
such as SMS, Ringtones, IVR and MP3s.
Our audio lessons rely on establishedmobile technologies and delivery structures
Total Playtime: 60 to 90 seconds.Allows users to learn on the go without committing lots of time
It's really important to keep the lessonsshort and sweet.
• A Phone number to anIVR/Automated response server
• An external link to an MP3 �le
• An internal link to a ringtone�le on the carrier's network
They looksomething likethis:
LINK refers to the methodthe learner uses to accessthe content. Such as:
For beginners, we o�er:
Urban English Basic
Over 700 Introductory-levelEnglish lessons
Urban Planet Mobile. Con�dential and Proprietary.
Urban English BasicFoundations courses
English I English IIEnglish IIIEnglish IV
SMS, Listening and Quiz-based course structure.
For beginners; progresses through to a pre-intermediate level
For intermediate learners:
Urban English Business -
idiomatic and conversational Englishused in common professionalsettings. 300 Lessons across 10subcategories.
Urban English TOEFL -
Daily vocab exercises that help
learners retain the most commonly
misunderstood vocabulary found on
TOEFL exams. Spoken at a slightly
slower than natural pace.
For advanced learners:
SAT Remix -
Daily vocab exercises that help
learners retain the most commonly
misunderstood vocabulary found on
SAT exams. Spoken at a natural pace.
What about Smartphones?
Penetration can range from 1% to 40% or more depending on region.
a rapidly increasing segment ofthe market, with penetration atabout 30% of all handsets.
Our innovative production and encoding techniques allow for rapid production and small �le sizes.
• consumers don't need 3 or 4G connectivity• carriers are moving away from unlimited data
This isn’t just another video app.
We’re calling it the OpenSky School.
Think of it as a mobile learning and course delivery platform.
Assignments
can be video or audio. Weremind the user whether ornot they've completedspeci�c lessons.
We save the user's place in any lesson to greaterfacilitate learning on the go.
We group several lessons into a single course.
OpenSky School will soon be available on the leading platforms.
Implementing / Pipeline ~XXMM+ Live Carriers (total subs) Partnerships
58M Subscribers
10M Subscribers 38M Subscribers (in transition)
! July 2011
93M Subscribers
11M Subscribers (Pilot)
10M Subscribers
32M Subscribers
(DR and Peru) ~50M Subscribers
~70 Subscribers
Customer OverviewCustomer Overview
0
75,000
11/2010 12/2010 1/2011 2/2011 3/2011 4/2011 5/2011
100,000
50,000
25,000
Subscriber Activity
Product Roadmap
SMS Delivery White labelServices
3rd PartyApps
UPMApps
Urban Planet delivers products to the handset via SMS,White Label, & Application Development.
LanguageLearning
TestPreparation
HealthEducation*
Market English SAT WeightManagement
Product Urban English SAT Remix TBD
Market Spanish* GRE World HealthIssues
Product Urban Spanish GRE Remix TBD
Market Mandarin* ACT* FitnessManagement
Product Urban Mandarin ACT Remix TBD
*planned o�erings
ChildLearning*
Reading
Literacy
Vocabulary
Mo’cabulary
Science Concepts
TBD
ContinuingEducation* Motivation*
Doctors & Nurses BusinessCoaching
CE Credits* TBD
CPA Self Improvement
TBD
Attorneys/Law Faith
TBD
All services are delivered via the UPM platform.
CE Credits*
CE Credits*
Brian A. OliverSmithPresident and CEObrian@up-me.com
skype: brian.oliversmith
Interested in participating inthe next generation of education?
Let us know.
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